The right target keywords can drive traffic and conversions and help your business reach its ideal audience. But how do you choose the right ones?
Keywords with high or low search volumes can both be valuable, but it’s important to understand the pros and cons of each before making a decision.
In this post, we’ll look at how you can determine which keywords are best for your business and how to choose between high or low-search volume keywords accordingly.
A few short years ago, it’d been nigh unthinkable that Instagram Stories would become central marketing tools. They did, arguably, show some promise since their inception; brands working with influencers on the platform was not uncommon. But over time, between the feature’s evolution and users’ ingenuity, it has developed into an undeniably potent tool. Using Instagram Stories effectively can raise brand awareness, incite engagement, humanize brands, and ultimately drive sales.
That’s easier said than done, however, as are most marketing endeavors. Still, Instagram confirms that a staggering one-third of the most-viewed Instagram Stories are from businesses – and that’s before considering influencers. So it’s definitely worth the effort, and thankfully there are ample ways to succeed with creativity.
In the early days of the internet, SEO was everything when it came to building an online presence. The higher your website ranked in search engine results pages, the more traffic you stood to get. And while SEO is still important today, social media has become an increasingly powerful force when it comes to building online presence.
For businesses and brands looking to succeed online, social media is just as important as SEO. This is why it helps to have a holistic approach to digital marketing, which involves implementing the right combination of strategies from SEO to social media. When done correctly, this approach can lead to big results in terms of online visibility and traffic.
In this blog, we help you navigate the social media sphere to boost your brand’s SEO efforts. Discover how to choose the right platform and leverage social media today!
There is no denying that SEO and Single Page Applications (SPAs) don’t get along very well because optimizing a single page for multiple search engine keywords and phrases is no simple process.
However, companies like Google, Netflix, and LinkedIn are still creating SPAs to satisfy end users’ demands and expectations, including those for lightning-fast load times and few page refreshes. In fact, there is top-of-the-line SEO management out there who is available to assist you with the SEO of your website.
In this article, you’ll learn what Single Page Application means, why it is so challenging to optimize, and some best practices you can use to get your one-page web app indexed and ranked on Google.
The power of an ecommerce paid campaign is such that it can turn a small mom-and-pop operation into a major success story. Virtually all ecommerce sites are turning to paid search for better visibility and growth and also to create opportunities to compete with big names such as Amazon and Walmart.
Most ecommerce brands have paid search as their primary source of sales and promotional options. When you look at the report prepared by Unbounce, you will realize that this is a good move by ecommerce brands. The report states that a customer who clicks paid ads and enters a retailer’s website is more likely to buy when compared to those who enter the website by clicking natural links.
Once you have set up and kick-started your ecommerce website, you should not think twice about taking the necessary steps to enhance its potential to achieve repeatable growth. If you don’t, no one can save your business from going downhill. Your customers might end up leaving midway without completely understanding your brand’s potential. This will affect the growth of your business significantly and it would get knocked out of the market even before opening its account.
It’s obviously important to know the best ecommerce strategies that will help your business grow. However, before that, you should ensure that you have built a strong base. You should know what goes into making a good website. Along with building and maintaining a good website, you should also ensure that the quality of your product and customer service is top-notch.
When building a website, your primary goal is to generate an exclusive revenue stream. And for that, you need a flawless harmony between responsive web design and high-quality content.
According to PRNewswire, 94% of people start by noticing the aesthetics of a website or application before they decide whether to continue or move on.
Now, that fact has intrigued you. Let’s take a dive to understand the impact of web design and user journey on website conversion rate, what factors of web design influence conversion rate, how to take them into consideration, and develop strategies to create a unique brand value.
