“SEO” and “simple” used in a single sentence might seem oxymoronic, isn’t it?

With tons of components and technicality involved, the concept of search engine optimization in itself is not at all simple. 

Perhaps it’s the reason why many entrepreneurs feel confused and reluctant to do SEO. According to statistics:

• Only 69% of businesses actively engage in SEO
• 19% do not use SEO for their business
• Meanwhile, 12% are still unsure of SEO.

That’s precisely why we created this SEO Made Simple primer for entrepreneurs. To help those who are still on the fence about pursuing SEO for their businesses make a conscious decision.

If you’re one of those business owners, then this comprehensive SEO guide is for you.

We’re not here to sell you anything. Our goal is simply to educate. 

To that end, we’ll look at the facts, explore why SEO is important, understand how the SEO engine works, and uncover the essential tools you need if you ever decide to give SEO a shot.

Are you ready?

The moment you engage in SEO, you resign yourself to a never-ending competition of snagging the top spot on Google SERPs. After all, what’s the point of creating tons of web pages and busting out a plethora of content if nobody gets to see them?

It’s no secret that the higher a web page’s SERP position, the more web traffic and, potentially, conversions, it receives. Driven by this perspective, search engine positioning is your best weapon to ensure SERP dominance.

I’m guessing right now your head is flooded with some lingering questions, like: 

• What does search engine positioning really mean? 
• Is it a different concept from good old search engine optimization? 
• Are there any benefits to it?
• How can we rank #1 on Google’s SERPs using SEP strategies?

Stay tuned because Linkody aims to answer all of these questions in this definitive guide on search engine positioning.

Search advertising is an umbrella term that encompasses a brand’s SEO and PPC strategy. Of course, one is more long-term than the other, and both can give good results if done correctly.

Through search advertising, brands manage to put their product forward as an efficient answer to the user’s query and get traffic to their websites. This traffic is, more often than not, better in terms of quality. But the issue with Pay-Per-Click (PPC) strategies is that sometimes marketers need to learn how to organize their marketing and bidding strategies and their marketing budget.