While some business owners use the terms “copywriting” and “content writing” interchangeably, the 2 are very different beasts.
This article will lay the key differences on the line, explore the aims and benefits of each, and the impact they’ll have on your business.
Then, once you can differentiate the two and understand what they can offer your brand, you can make your decision between investing in high-performing copywriting or content writing.
Continue reading