7 Common Mistakes Brands Make While Working With Influencers

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Social media marketing has become a necessity for most businesses. Nowadays, unless you have a strong social media presence, you’ll have difficulty reaching users and getting them to engage with your brand.

Although it isn’t difficult to create several profiles for your company on various social networks, unless you are active and manage to amass a large following – it will be hard to gain a significant benefit from managing those channels. Thankfully, there are ways to get around this problem. One of the most efficient techniques is to partner with an influencer who can promote and represent your brand on social media.

However, many marketers aren’t too knowledgeable when it comes to influencers, and we see the same mistakes get repeated time and again. To help you avoid the common pitfalls, we have compiled a list of 7 common mistakes brands make while working with influencers.

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7 Retargeting Strategies to Acquire More Traffic & Convert more Leads

7 Retargeting Strategies to Acquire More Traffic & Convert more Leads

Abandoned carts. Crickets during launches. Warm leads that never convert. 

Not to mention the blood, sweat, and tears your team poured into every campaign for seemingly no reason. 

It’s enough to worry any brand. 

Brands rely on high traffic and conversions to not only stay afloat but to reach their long-term business goals. 

When brands invest in company resources, labor, and campaign efforts without success, they have trouble scaling their business. Eventually, they may even need to shut down. 

If you’re nodding your head in agreement, you might be worried about the state of your own campaigns. 

You might be asking yourself …

“What am I doing wrong?”

“How can I keep my company afloat like this?”

“What if the next campaign we invest in makes or breaks our business?”

Or, maybe your marketing woes aren’t this dramatic. Maybe your company is doing just fine, but you’d still like to see higher traffic and conversions. 

You could also be somewhere in the middle — that’s fine, too.

The truth is, no matter what stage you’re in with your business, you can use retargeting strategies to acquire more traffic and convert more leads. 

In this article, we’ll break down everything you need to know about retargeting strategies. We’ll also lay out seven strategies you can start implementing right away. 

Let’s take a look.

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SEO and B2B Growth: Applying the Fundamentals to Get Your Message Across and Nail Your Outreach Campaigns

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SEO and business growth go hand in hand. It’s impossible to scale your B2B company without doing everything you can to appear on Google’s first page, but even organic lead generation drops off after the first result. Only 2.5% of internet users click the tenth position in Google.

There’s no denying that the competition is fierce, but there’s a light at the end of the tunnel. 

Although your competition is using SEO, they aren’t necessarily using it to its full potential (or at all). That gives you an edge, especially on social media sites like LinkedIn, where B2B receives an exceptional return on investment (ROI). Don’t wait for your competition to catch up.

In the B2B marketplace, 68.3% of all traffic comes from search engines, which rank your website and profiles. If that isn’t a reason to invest in SEO, we don’t know what will.

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A Definitive Guide to Effective Social Media Strategies on Amazon

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Social media has significantly and undeniably taken a big role in everyone’s lives nowadays. Look around, and almost everyone you know has at least one social media account. This is why it’s best to utilize social media to promote your Amazon business. Plugging your business will help you rank your Amazon products and gain traction from your followers. With it, it’s best to say that you’re hitting multiple birds at once.

In this definitive guide to effective social media strategies on Amazon, we provide you tips on how you can use them immediately to help you grow your sales and increase the visibility of your product. We also cover a few best practices to keep in mind when executing these strategies. Read on to know more about how you can apply this to your business!

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Using customer review in local SEO: This is how to do it

Local SEO is one of the practices you want to consider when working on an SEO strategy. It entails using organic SEO tactics but tailoring them to local search engine results.

Local SEO services are more beneficial to home service businesses. With these services in place, their content and advertisements may efficiently target customers in the geographic region in which they operate. However, since the level of competition and Google’s attempts to provide the best results for its users, online customer reviews play a role.

Google reviews influence your business’s ranking as well as its growth. It is difficult to know where to focus your efforts as a local business owner. So, how can you use reviews to improve your SEO? We’ll look at leveraging customer reviews to improve your local SEO ranking in this post.

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