Identifying technical SEO issues might be simple enough through tools like Google Search Console (GSC), but applying the relevant fixes is a different matter entirely. However, every business with an online presence should prioritize technical SEO. Optimized content is essential for generating higher traffic, but unless you’re adhering to technical best practices, your page content will struggle to rank.
Technical SEO makes your website readily accessible to search engine crawlers. Furthermore, it prevents any technical errors from hurting your performance in the SERPs. Want to generate more traffic with a user-friendly and optimized website? Below, we explore 10 of the most common technical SEO issues and easy fixes you can start implementing today.
What is online reputation management (ORM), and why should you take care of it? Brand reputation reveals how consumers view your company, the feelings it arouses, and how people respond to it. It acts as a mirror, reflecting how much people trust your brand. It significantly affects customer loyalty and revenue growth.
Additionally, brand reputation contributes to establishing your position as a leader in the field. Yet, your image may not be as good as you want it to be. That’s where reputation management comes to your aid.
Reputation management refers to all company’s efforts to build a favorable perception of the brand. How can an online merchant improve the store’s reputation? This article will cover online reputation management strategies and how they can ensure your business’s success if done correctly.
Do you need help to get your website ranking higher in search engines? If so, then you need to start using AI writing tools. AI writing tools can help you populate your website with high-quality content, which is critical in getting your site to rank higher.
In this blog post, we’ll show you how to use AI writing tools to get your site ranking higher.
SEO is one of the pillars of digital marketing, and SEO itself is already a vast field to understand and know about. Many people get overwhelmed, especially beginners, by the tons of information they have to take in and digest. This article will help beginners start with their SEO journey.
Like any other industry, including digital marketing has a lot of jargon. It is crucial for people venturing into SEO to learn more about them and understand their meanings.
What Is Search Engine Optimisation (SEO)
Search engine optimisation (SEO) is a process or set of practices to improve the quality and quantity of organic website traffic to your website, increasing its visibility on search engine results pages (SERPs).
Advertising in social networks has been at the top of the ratings of the most effective ways to promote a product or service for more than a year now. Such advertising really works, particularly on Facebook. Among all the largest social media platforms in the world, Facebook offers the most extensive advertising opportunities.
The business owner is offered a range of advertising solutions that allow effective interaction with the audience. However, there is hardly a specialist in the world who can predict with 100% accuracy the effect of the use of a particular advertising format. Reliable data on what works best for a particular company and niche, you can only get in practice.
The advertising campaign here is based on targeting based on specific user characteristics, which allows you to target your ads as precisely as possible to your target audience. As well as remarketing based on data that is collected by embedding a special code on the site, and e-mail addresses of users.
Facebook allows companies to place ads targeting specific audiences in users’ news feeds, the right column of the account, to show them in the mobile app, to promote videos and offers many other options, which we will discuss in detail later in the article.
You’ll learn about what these are and how to set everything up in such a way as to attract the maximum number of customers in this article.
The experience potential customers have on their buying journey will determine who they’ll buy from. Your website will be a deciding factor whether or not they will buy from you—specifically, the quality of experience your website provides.
If, for instance, your web visitors can’t find the call to action button or the link to a checkout page is broken, they’re less likely to trust you. As a result, they’re less likely to sign up or pay for your products and services.
Website navigation is one of the biggest challenges founders and agency owners continue to grapple with in an effort to increase the number of leads they generate and improve conversions.
Wanting to have a website with a smooth navigation experience is one thing. But how do you do it?
The answer, in many cases, can be found in creating quick links.
This article will explore what quick links are and show you several examples. We’ll also talk about the impact of quick links on user experience and SEO, then discuss some of the best practices you need to follow to make sure your quick links help improve website navigation and user experience of your website visitors.