Using customer review in local SEO: This is how to do it

Local SEO is one of the practices you want to consider when working on an SEO strategy. It entails using organic SEO tactics but tailoring them to local search engine results.

Local SEO services are more beneficial to home service businesses. With these services in place, their content and advertisements may efficiently target customers in the geographic region in which they operate. However, since the level of competition and Google’s attempts to provide the best results for its users, online customer reviews play a role.

Google reviews influence your business’s ranking as well as its growth. It is difficult to know where to focus your efforts as a local business owner. So, how can you use reviews to improve your SEO? We’ll look at leveraging customer reviews to improve your local SEO ranking in this post.

Continue reading

The Best 7 Public Relation Tools

7 best public relations tools

To outsiders, PR may seem like a cakewalk. Just reach out and schmooze with journalists, influencers, and bloggers. And BAM, you get your coverage.

But in reality, there is much more to being a PR professional than what first meets the eye. They’re constantly putting out fires and managing multiple moving parts, all while staying on top of the ever-changing social media landscape.

PR pros need to be awake and on top of the latest happenings at all hours of the day since their job will always be on-call for those ‘crisis communications’ that pop up unexpectedly. Sure, there are large moments of elation when their press release gets picked up, but they often have to put in long hours of brainstorming to make it possible. PR pros also spend a lot of time working behind the scenes to generate positive buzz. So, in addition to building relationships with the press, they’re also working to monitor their company’s social media presence and undertaking a whole host of other things to boost business.

In short, the world of PR is chock-full of perplexing issues that can be challenging to manage. And unless you master the ropes and prepare well, you’re going to be in for a rough ride. That’s why we’ve scoured the web and put together this list of best PR tools for you to use when planning your next big PR campaign.

Continue reading

Image Optimization: A Comprehensive Guide for Newbie Marketers

image being optimized

Unsplash

Image optimization is the process of compressing images to reduce their file size without compromising image quality.

Why should we do that?

Because Google – as well as users – does not take kindly to slow websites. Delays of even a half-second cause lower conversions, and boosting the page load speed by just 2 seconds results in 15% more sales.

Since heavy image files contribute the most to slow websites, you should make every effort to optimize your images and make Google fall in love with you.

Image optimization is nothing new and every site owner does it. Consider it a part of your job as a marketer to ensure that the sites you are managing remain nimble and agile, and a delight to load.

Use this guide to understand everything there is to know about image optimization so you can create economical websites with high-quality visuals.

Continue reading

What is Tiered Link Building

threads crossing to represent a tiered link building network

Image Source

Search engine optimization is an ongoing process. Successfully ranking high requires a lot of effort, strategy, and execution. Therefore, SEO is a sort of a puzzle that consists of numerous parts. Some parts are about optimizing your website’s design, content, and performance. Others are there to help the search engine perceive your website as a relevant and trusted source.

That leads us to link building. An SEO approach that helps websites grow their authority and, as a result, their ranking. Like any other optimization strategy, it too has various techniques that help businesses achieve better results over time. 

One of them is tiered link building, which this article will address in more detail. The strategy includes building a pyramid of links from various sources that lead to the website you want to rank better.

Continue reading

10 Simple Steps to Diagnose and Repair Your Sudden Rankings Drop

10 simple steps to diagnose and repair your sudden rankings drop

Work out where your search engine rankings might have fallen off and how to push them back up using this simple 10-step guide.

Has your website dropped down the Google search rankings, apparently out of the blue?

Are your most visited pages suddenly no longer getting the clicks-through they used to?

This realization can be scary, as your site’s drop in rankings seems like the slippery slope to a collapse in users and customer base. It’s easy to think there’s no way back.

No need to panic, though.

Finding the reason for your sudden rankings drop is simpler than you imagine. And the likelihood is you can put things right with an even simpler fix for one aspect of your site.

Continue reading

TikTok Marketing Tactics that Work

Image Source

TikTok has become one of the most popular social media networks. It’s become appealing because of its huge number of users and the age of its creators and audience. 70% of creators’ ages are 13 to 24. That’s crucial for marketing purposes, especially if you want to reach younger generations.

With the right approach in mind, it’s possible to gain a considerable following, especially now since the platform is still in its growth stage. Keep reading to learn some of the tactics to follow to grow your audience on TikTok.

Before we break down all the details, let’s look at why TikTok is such a good marketing opportunity.

Continue reading