Social media marketing has become a necessity for most businesses. Nowadays, unless you have a strong social media presence, you’ll have difficulty reaching users and getting them to engage with your brand.
Although it isn’t difficult to create several profiles for your company on various social networks, unless you are active and manage to amass a large following – it will be hard to gain a significant benefit from managing those channels. Thankfully, there are ways to get around this problem. One of the most efficient techniques is to partner with an influencer who can promote and represent your brand on social media.
However, many marketers aren’t too knowledgeable when it comes to influencers, and we see the same mistakes get repeated time and again. To help you avoid the common pitfalls, we have compiled a list of 7 common mistakes brands make while working with influencers.Continue reading