What is online reputation management (ORM), and why should you take care of it? Brand reputation reveals how consumers view your company, the feelings it arouses, and how people respond to it. It acts as a mirror, reflecting how much people trust your brand. It significantly affects customer loyalty and revenue growth.

Additionally, brand reputation contributes to establishing your position as a leader in the field. Yet, your image may not be as good as you want it to be. That’s where reputation management comes to your aid.

Reputation management refers to all company’s efforts to build a favorable perception of the brand. How can an online merchant improve the store’s reputation? This article will cover online reputation management strategies and how they can ensure your business’s success if done correctly.

Advertising in social networks has been at the top of the ratings of the most effective ways to promote a product or service for more than a year now. Such advertising really works, particularly on Facebook. Among all the largest social media platforms in the world, Facebook offers the most extensive advertising opportunities. 

The business owner is offered a range of advertising solutions that allow effective interaction with the audience. However, there is hardly a specialist in the world who can predict with 100% accuracy the effect of the use of a particular advertising format. Reliable data on what works best for a particular company and niche, you can only get in practice.

The advertising campaign here is based on targeting based on specific user characteristics, which allows you to target your ads as precisely as possible to your target audience. As well as remarketing based on data that is collected by embedding a special code on the site, and e-mail addresses of users.

Facebook allows companies to place ads targeting specific audiences in users’ news feeds, the right column of the account, to show them in the mobile app, to promote videos and offers many other options, which we will discuss in detail later in the article.

You’ll learn about what these are and how to set everything up in such a way as to attract the maximum number of customers in this article.