AI for SEO: Next-Gen Strategies for 2024

You love it or hate it, but artificial intelligence has taken over the world (and the entire marketing world). It’s changing how marketers approach strategies such as SEO for our businesses. 

Understanding and thoroughly leveraging AI for SEO has never been more important. Learning and implementing AI into your work has become a top priority if you want to be a successful marketer and stand out from your competition.

Today, we will explore AI and automation in more depth to help you create and implement the perfect SEO strategy in the least amount of time. 

What is AI for SEO?

AI for SEO integrates artificial intelligence techniques and technologies into search engine optimization.

Several AI SEO tools have been developed in the past few years to help businesses with a variety of SEO tasks, such as:

• Conducting keyword research, 
• Creating SEO-optimized website content
• Tracking SEO performance

Traditionally, running an SEO strategy involves a ton of manual processes and human analysis. But by using AI for SEO, you can generate organic traffic and climb up search rankings with the assistance of artificial intelligence algorithms.

How to use AI for SEO: Top Strategies for 2024 and Beyond

The following are the top tips for using AI in SEO:

1. AI for Keyword Research

Using AI for keyword research will not only improve your SEO strategy but also save time.

Here’s how you can use ChatGPT for keyword research:

• Keyword suggestions: Enter the seed keyword of your niche in the AI tool. This will become the point of reference for AI to create a list of relevant keywords for you.

• Find relevant keywords: AI will help you identify semantic keywords relevant to the target audience, question-based queries, and long tail keywords.

• Filter keywords by volume and difficulty: Now, choose keywords with high search volume and low difficulty to increase the chances of ranking high in search results. You can use the free keyword research tools of Semrush and Ahrefs to know the exact volume and difficulty of each keyword.

• Analyse search intent: When selecting keywords, also focus on the search intent behind the keywords and choose ones that align with the intent of your target audience. You can ask ChatGPT for the search intent behind each keyword and also ask it to filter keywords by your desired search intent, such as Informational, Commercial, Transactional, Navigational, or Local Intent.

This way, you can find valuable keyword opportunities without hopping on multiple tools.

2. AI for Content Optimization

Here is how to make the best use of AI to achieve better results for content optimization:

• Evaluate existing content: AI tools will analyze your pre-existing content and pinpoint areas of improvement based on factors such as relevance, readability, and SEO best practices.

• Get optimization suggestions: AI tools will provide suggestions such as improving meta tags, titles, headings, and content structure to align with user intent. Surfer SEO uses AI to analyze your content and provide actionable recommendations to optimize it for search engines and align it with user intent.

• Optimize for keywords and semantics: Use AI SEO tools to identify relevant phrases and keywords and incorporate them naturally into your content. AI tools also evaluate semantic relevance to ensure the content aligns with the search intent.

• Focus on Content Structuring: Feed your content structure in AI tools like ChatGPT to analyze it and suggest improvements to bullet points, headings, subheadings, and better use of white space to enhance the user experience.

• Boost Engagement and Readability: AI writing assistants will also help assess your content’s readability score. Not just that, you can also ask them for suggestions on how to improve your content’s readability score. You can also get suggestions to improve sentence structure, grammar, and overall clarity to ensure the content keeps the readers engaged and is easy for them to understand. Grammarly uses advanced AI algorithms to evaluate and enhance the readability, grammar, sentence structure, and overall clarity of written content.

• Create Content aligned with the search intent: AI SEO tools also analyze top-ranking articles for your target keyword and examine how they structure their content, what topics they cover, and what kind of user experience they provide. AI assistants will also help you understand the user intent behind different keywords and phrases to create content like conversion-focused landing pages and informative blog posts.

This way, you can make the best use of suggestions from AI SEO tools and create human-written content that meets Google’s E-E-A-T standards.

3. AI for Technical SEO

You should use AI for technical SEO to identify issues on your website faster and enhance overall site performance.

The following steps demonstrate how to use AI for technical SEO:

• Perform Website Audits: AI algorithms can perform automated website audits by quickly analyzing large volumes of data. Some AI tools can crawl websites like search engines to identify technical issues such as broken links, crawl errors, and mobile-friendliness problems. Semrush Site Audit is a tool that uses AI to crawl websites and identify various technical issues, providing a comprehensive report to help improve site performance.

• Enhance the site’s architecture: AI tools offer suggestions to improve the site’s structure and navigation for better indexability and crawlability. Algorithms analyze a site’s architecture and provide suggestions for improving Internal Linking, XML sitemaps, and URL structure.

• Implement Structured Data Markup: AI tools help implement structured data markup, which helps search engines better understand website content and display rich snippets.

• Prioritize technical issues: AI algorithms can prioritize technical SEO issues based on how they affect site performance and search engine visibility. They first focus on resolving critical SEO issues, such as mobile friendliness, site speed optimization, and HTTP implementation, to enhance overall site health as quickly as possible.

• Track site performance: AI analytics tools help monitor site performance metrics such as server response time, user experience, and load times. AI algorithms can identify performance problems such as image compression, code minification, and caching and offer suggestions for optimization.

This is how you can use AI for SEO to better understand and resolve your website’s technical health.

4. AI for Link Building

Using AI for Link Building helps to identify relevant opportunities and improve outreach efforts.

Here is how to use AI for Link Building:

• Identify Broken Link Opportunities: AI tools can identify broken link opportunities by analyzing the backlink profiles of authoritative websites in your niche and your competitors. Then, you can contact the website owners and suggest your link as a replacement, gaining a valuable backlink. Screaming Frog SEO Spider is a tool that crawls websites to find broken links and helps users identify opportunities for gaining valuable backlinks by suggesting replacements.

• Analyzing the existing content: AI tools can evaluate your content’s quality, engagement, and relevance and identify which content segment is most likely to attract backlinks. Such segments can also be repurposed as infographics for more backlink opportunities.

• Automation of Outreach: Consider automating outreach efforts with AI to speed up the link-building process. AI tools can also identify contact information, customize outreach emails, track responses, and save time compared to manual outreach. BuzzStream helps users automate their outreach process, from finding contact information to customizing outreach emails and tracking responses.

• Competitive Analysis: You can also use AI to examine your competitors’ backlink profiles and identify backlink gaps and opportunities. SEMrush provides various features to help users understand their competitors’ backlink strategies and identify new opportunities. Users can input a competitor’s domain to get detailed reports on their backlink profile, including the total number of backlinks, referring domains, and link growth over time. Their Backlink Gap feature allows users to compare their backlink profile with up to four competitors to find domains that link to competitors but not to the user’s site.

• Track the quality of backlinks: AI tools can examine factors such as relevancy, link velocity, and domain authority to ensure your backlink profile remains healthy. They can also monitor the quality of all your backlinks and identify potential spam and low-quality links.

These steps will help you to build genuine connections for long-term link-building success.

5. AI for Voice Search Optimization

Optimizing your content for voice search is mandatory as voice search queries are rapidly increasing.

AI will help by better aligning your content and SEO strategy with the Natural Language Queries used in voice searches.

Here’s how you should use AI for Voice Search Optimization:

• Keyword Research: AI tools can identify long-tail keywords with a natural language format, conversational phrases, and question types that are commonly used in voice search queries. They analyze natural language patterns and user behavior and provide insights into the types of queries that users are likely to voice.

• Create Conversational Content: AI tools can evaluate your content and suggest improvements for a more natural-sounding and conversational tone that matches how users speak in voice searches. It even finds conversation starter terms like “what is,” “near me,” “how to,” and “the best way to” and integrates them naturally into your content strategy.

• Optimize for Local Voice Search: Often, voice searches have local intent. So, you can use AI tools to identify opportunities by analyzing local search trends to optimize your content for local SEO.

• Improve Website Speed and Mobile Friendliness: Voice searches are usually performed on mobile devices. That’s why you can use AI tools to analyze website performance and identify areas for improvement, such as mobile responsiveness and page speed optimization.

• Simplify the creation of FAQs: AI for SEO helps to create the FAQs (Frequently Asked Questions) section optimized with structured data markup. Adding this section on your page increases the chances of appearing as in the featured snippets in voice search results by providing users with a direct answer to their question from your website.

Use insights from AI to optimize your content for voice search and maintain a conversational and natural tone in your content.

6. AI for Local SEO

AI for SEO helps businesses attract customers from their target geographic area by improving their visibility in local search results.

Here’s how to use AI for Local SEO:

• Research on Local Keywords: AI keyword research tools will help to identify local phrases and keywords relevant to your business. It will also analyze local search trends and provide insights about the type of queries users use to find similar businesses in your area.

• Optimize Google My Business (GMB) Listing: AI tools will even help you to optimize your GMB listing and make it more local search friendly. They will evaluate your GMB profile and provide suggestions for optimizing it.

• Optimization of Local Content: AI tools will provide suggestions for content improvements to better target the local phrases and keywords. It will also offer insights about locally intended search queries like [service] in [city name] and “best [type of business] near me” to create content that resonates with local search queries.

• Local link Building: AI tools will identify local link-building opportunities, such as local publications, directories, and industry associations. They will also analyze backlink profiles and suggest building high-quality local links.

• Management of Local Citations: Use AI tools to manage local business citations across online directories and platforms. These tools will ensure that your business information is accurate & consistent across the web, which is important for Local SEO. In case of any discrepancy, they will help you identify where and which information about your business is incorrect. In fact, they will also help you by suggesting the right information to replace the incorrect ones. Some AI tools will even update the information for you on online directories. Yext uses AI to ensure that business information is accurate and consistent across the web, which is essential for Local SEO.

In this way, you can establish yourself as a trusted local business by combining insights obtained from AI tools with your Local SEO Strategy. You can even use AI to speed up your Local SEO strategy work using automation.

The 8 Best AI SEO Tools to Use in 2024

In the AI SEO strategies we listed above, we mostly used ChatGPT because it’s free and readily available. We also wanted to show you that you can use AI for SEO without having a big budget. 

For an improved algorithm, you may also subscribe to GPT4. This gives you access to many other GPTs, which you can use to benefit your website’s SEO performance.

However, plenty of other AI SEO tools are specifically designed to help you successfully implement SEO strategies and land you on the first page of search engines.

Here are the 8 best AI SEO tools in the market right now.

1. Surfer SEO

Surfer SEO is an AI SEO audit tool. Surfer’s SEO content editor has been at the forefront of SEO for many years.

Their NLP feature helps content marketers quickly generate SEO keywords that can be incorporated into their articles. They have also rolled out AI content creation tools that create content using AI by using these keyword suggestions.

2. SpeedyBrand

Speedy is an AI content creation tool designed to help businesses enhance their online visibility without needing in-depth SEO knowledge. It quickly generates high-quality, SEO-optimized content by analyzing top search results and fine-tunes each piece with on-page optimization techniques.

It can produce articles with just one click and generate new content ideas. This tool supports content creation in 49 languages and includes automated internal linking within articles.

3. Scalenut

Scalenut helps to improve your on-page SEO, thus ensuring you rank high in search engines. Scalenut gives you deep insights about traffic and SEO using the power of AI. 

Scalenut helps you come up with content ideas by analyzing search volume data. With its Cruise Mode blog writer, it also automates the content creation process.

4. Semrush

SEMRush is a popular SEO tool specializing in competitor analysis, internal linking, on-page SEO, and keyword research. 

SEMRush can be used to create SEO content briefs, and their AI-powered Rephraser tool helps adapt your content to different marketing channels.

5. Alli AI

Alli AI boosts your on-page SEO and link-building efforts.

Alli AI is an AI SEO tool that helps implement site-wide SEO optimization rules. It also creates optimized content in seconds. This tool can even optimize non-text, on-page elements by optimizing the code running your pages.

AlliAI’s key feature is bulk on page optimization. It allows users to deploy code changes to individual pages and create site-wide optimization rules.

6. NeuronWriter

NeuronWriter provides several features to support the creation of high-ranking articles optimized for search engines.

With their AI Writer, you can easily generate content. It also takes the guesswork out of internal linking by providing recommendations for related pages.

Also, GPT link-building strategies can blend well with NeuronWriter’s tips, ensuring your content does well in search rankings and is useful to your readers. Using AI to find chances for links and making attractive offers can make getting new links much quicker.

7. RankIQ

RankIQ is an SEO toolset that helps you create SEO-optimized blog posts, improving your online presence and rankings on the search engine results pages.

One of RankIQ’s key features is its ability to generate SEO content briefs. By analyzing Google’s search engine results, RankIQ identifies the themes and topics that should be covered in a blog post.

8. Neuraltext

Neuraltext is an advanced tool that provides 50+ AI copywriting templates, including options for blog topics, Facebook ads, slogan ideas, and more.

It also offers features for keyword research. You can tap into its extensive database by inputting a specific keyword, which is created from the data of the top 20 Google search results.

How do Search Engines treat AI-generated Content?

In 2023, it became clear that Google and other search engines are not opposing AI-generated content. This means you won’t be penalized for using SEO automation tools to create optimized content on your website.

As long as your content follows E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness) and includes relevant keywords and internal links, you can rank well. 

Google’s algorithms prioritize natural-sounding and conversational content. So, you need to check content created by AI writers to ensure it sounds human.

Google also doesn’t require publishers to label content as AI-generated, meaning you can add your byline to any article you use AI for.

Wrapping up!

AI is offering immense benefits to SEO (more than ever), just as it’s dictating a large part of it. The next step is for website owners and digital marketers to decide how to tap into it and reap its benefits. 

Adopting AI accelerates and improves all parts of SEO, including research, content creation, optimization, and analytics. SEO gaps are detected early and fixed correctly. 

Applying AI is a no-brainer strategy if you want to grow your business quickly through SEO. It can boost your brand and help you reach more audiences and customers quickly.

So, start researching AI SEO tools you can leverage to improve your SEO today!

Good luck!

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