How to Use AI for SEO: Next-Gen Strategies for 2025

The use of AI for SEO has taken the world by storm. Thanks to the integration of artificial intelligence into processes, what used to take hours of manual effort can now be completed in minutes.

Whether you embrace the change or not, leveraging AI for SEO is practical to edge out your competitors in today’s competitive search landscape.

This guide will explore next-gen strategies on using AI in your SEO approaches. In the end, we aim for these tactics to help you work faster, uncover better insights, and stay ahead of the curve in 2025.

Why AI for SEO Is Becoming Essential in Modern Search Marketing

AI for SEO integrates artificial intelligence techniques and technologies into search engine optimAs search engines evolve, so do the demands of SEO. Of course, manual tactics still work in 2025, albeit significantly slower than harnessing AI to do the heavy lifting. 

Integrating AI into your SEO processes isn’t just about saving time—it’s about gaining deeper insights, scaling smarter, and keeping up with algorithmic complexity. Here are 5 specific reasons why it is quickly becoming essential in modern search marketing:

1. Faster, Smarter Decision-Making

SEO is a data-heavy field, and making sense of all that data is time-consuming and error-prone, especially when done manually. 

AI for SEO can quickly process ranking data, user behavior, backlink profiles, and technical health in seconds, something that would normally take minutes or hours. 

This allows SEOs to make informed decisions faster and with greater confidence. In a space where speed often equals competitive edge, AI enables you to move with agility.

2. Scalable Content Optimization

Optimizing a handful of blog posts is doable by hand, but scaling that process across hundreds of pages is another story. Using AI for SEO can help streamline optimization efforts by:

• Identifying content gaps
• Improving on-page SEO elements
• Suggesting relevant sitewide internal linking opportunities

Moreover, AI is also useful for generating content or giving content a well-needed refresh while preserving the original context or intent. 

The result? Consistent optimization at scale without burning out your team.

3. Deeper Search Intent Analysis

Targeting keywords without understanding user intent leads to underperforming content. AI tools can analyze SERPs, query behavior, and content types to reveal what searchers are actually looking for. 

This helps you align your content with the keywords’ intent—whether informational, navigational, commercial, or transactional. When your content matches user expectations, rankings and engagement naturally follow.

4. Automation of Repetitive SEO Tasks

Routine SEO tasks like checking meta tags, fixing broken links, and compressing images can eat up valuable hours you could have dedicated to high-level operations. 

Using AI for SEO automates these low-value, high-effort tasks with precision and consistency. That means fewer human errors and more time spent on strategy, creativity, and growth. 

Simply put, AI lets you focus on what matters most.

5. Real-Time SEO Adaptation

Google’s algorithm updates don’t come with warning signs. Recovery from sudden ranking drops can be costly and time-consuming. 

AI tools can detect early signals of SERP shifts, traffic drops, or ranking volatility, allowing you to pivot your strategy in real time.

They also monitor competitor movements so you’re never caught off guard. In a fast-paced digital environment, staying reactive isn’t enough; you must be proactive.

Next-Level AI for SEO Tactics to Stay Ahead of the Curve

The following are the top tips for using AI in SEO:

1. AI for Keyword Research

Keyword research and SEO are inseparable. And with AI, finding keywords is easier, deeper, and far more strategic. Instead of jumping from one tool to another and opening multiple spreadsheet tabs, AI lets you generate keyword ideas instantly.

For instance, by entering a seed keyword or your industry into ChatGPT or Gemini, you can ask for semantically related terms, long-term variations, and question-based queries that real users might search.

Here is an example:

Moreover, you can also ask these tools to generate topic clusters, or thematically related article sets, based on keyword relevance. This makes content planning way easier.

For studying keyword metrics, including search volume and keyword difficulty, you can’t go wrong with established tools like Semrush or Ahrefs. 

AI can also help you decode search intent. Instead of plugging in the search terms on Google and analyzing the organic results, AI does this instantly, saving you time and effort. 

Integrating AI for SEO accelerates the keyword research process, helping you find richer, more targeted opportunities without bouncing between various tools.

2. AI for Content Optimization

Keywords are no longer the only tools of the trade when it comes to content optimization. In addition to keywords, the value of your content, contextual links, and visual content all come into play—AI for SEO can support all of these facets.

Tools like Surfer SEO and Frase let you analyze your content’s on-page SEO performance by evaluating its keyword density. Moreover, each tool’s generative AI integration lets you create new texts or modify existing content with only a few prompts. That means no more opening ChatGPT in another tab just to generate content on your behalf.

Another tool that supports AI for SEO is FeedMyRank. This AI-powered toolkit evaluates your content using semantic analysis and identifies cases of keyword cannibalization that may prevent your pages from receiving the best possible rank on Google.

3. AI for Technical SEO

Technical SEO is one of the most complicated and overwhelming aspects of search optimization. For one, there are so many moving parts to track. Secondly, spotting and fixing these issues takes so much time and effort.

The liberalization of AI on SEO tools has made fixing technical issues so much more accessible than ever. For instance, Semrush’s CoPilot AI gives you personalized AI-generated insights and reports based on your website data.

Here is an example:

Instead of looking at graphs, tables, and figures, the CoPilot delivers them to you in a conversational manner. This makes fixing technical issues more intuitive and straightforward (and, not to mention, enjoyable!).

Aside from Semrush, Screaming Frog, the popular technical SEO tool, has recently introduced OpenAI integration, making its capabilities even more powerful. With it, you can automatically generate “SEO texts” or the long-form copy placed under product descriptions, which is especially useful for ecommerce sites.

In just 10 minutes, Screaming Frog created SEO texts for 250 category pages—a massive time saver and a great jump-off point for copywriters to build on.

Moreover, Screaming Frog supports embeddings, which is a way for AI to turn texts into vectors (representing the meaning of the text). In essence, the closeness of each vector represents the semantic relationship between the two pages.

This makes Screaming Frog an awesome tool for detecting near-duplicate content to guide you on whether to diversify or merge them. Secondly, embeddings help identify contextually relevant pages for more data-driven internal linking.

Speaking of links…

4. AI for Link Building

AI has penetrated even the realm of link-building, specifically with internal linking.

Tools such as LinkStorm leverage artificial intelligence for finding contextually relevant internal links throughout a website. Instead of focusing on anchor texts, LinkStorm does this by using semantic analysis. This process evaluates the semantic relationship between pages, allowing you to build highly relevant contextual links.

In addition to its core internal linking feature, LinkStorm also has technical SEO functionality. It can surface broken links, nofollow links, and redirects implemented on your website for appropriate action.

Another tool (actually, an SEO-oriented Chrome extension) automatically tracks link-building performance every time you visit a referring page. The tool shows the target URL, the anchor text used, and informs you if the backlink is followed and if the page/domain is indexed, as shown below:

Our very own Linkody is also handy when it comes to backlink auditing. While Linkody may not use artificial intelligence in the traditional sense, it delivers many AI-like benefits through its smart automation and real-time analytics. 

First, the platform continuously monitors your backlink profile and instantly alerts you to lost or newly gained links. Secondly, it analyzes link quality, anchor text, domain authority, spam score, and other necessary metrics about the referring page to help you quickly spot toxic backlinks.

More importantly, the tool presents this data automatically and in a user-friendly manner, with no steep learning curves!

5. AI for Voice Search Optimization

Optimizing your content for voice search is mandatory as voice search queries are rapidly increasing.

AI will help by better aligning your content and SEO strategy with the Natural Language Queries used in voice searches.

Here are some strategies to use AI for Voice Search Optimization:

First, use AI tools to identify long-tail keywords in a natural language format, such as conversational phrases and question types that are commonly used in voice search queries. Using these terms on your content helps with voice search optimization, as these are queries users are likely to voice.

ChatGPT can help in this regard, as shown below:

Next, create conversational content. Tools like ContentShake AI or WordTune use AI to quickly rephrase content into your desired tone and readability. You can take advantage of this feature to fine-tune your content for voice searches.  

For example, instead of writing “Best SEO tools for beginners,” you might rephrase it as “What are good SEO tools for someone just starting out?” 

This shift helps your content align more closely with natural language queries and improves its chances of appearing in voice search results.

Finally, creating FAQs is another good way to maximize AI usage for voice search optimization. Adding an FAQ section on your page increases the chances of it appearing in the featured snippets or Google AI Overviews, especially in voice search results, as these provide users with a direct answer to their question.

For example, here is how to use ChatGPT to generate FAQs.

6. AI for Local SEO

AI for SEO helps businesses attract customers from their target geographic area by improving their visibility in local search results.

One way to use AI for local SEO is by letting the machine optimize your Google Business Profile (GBF). For instance, GMB Everywhere lets you run audits on local businesses registered on GBF, so you can assess which are your direct competitors. You can also use the tool to analyze competitor listings, posting strategy, and business reviews.

To measure the effectiveness of your local SEO campaigns, especially in other locations, you can use tools like SEO Search Simulator. This way, you can replicate how SERPs are shown in different parts of the world without ever having to use a VPN.

Other next-gen strategies for leveraging AI for local SEO include:

• Conducting keyword research for local keywords: AI keyword research tools will help to identify local phrases and keywords relevant to your business. It will also analyze local search trends and provide insights about the type of queries users use to find similar businesses in your area.
• Optimizing content for local search: AI tools will provide suggestions for content improvements to better target the local phrases and keywords. It will also offer insights about locally intended search queries like “[service] in [city name]” and “best [type of business] near me” to create content that resonates with local search queries.
• Local link Building: AI tools can identify local link-building opportunities, such as local publications and directories, where you can build high-quality local backlinks.
• Management of local citations: Some AI tools, like Yext, allow you to manage local business citations across online directories and platforms by ensuring your NAP (Name, Address, and Phone Numbers) is correct. In case of any discrepancy, they will inform you right away.

Some of the Best AI for SEO Tools in 2025 to Try

We’ve mentioned a bunch of tools in the strategies listed above, but there are more AI-powered tools worth giving a shot. 

Plenty of other AI SEO tools are specifically designed to help you successfully implement SEO strategies and land you on the first page of search engines.

Here are some great AI SEO tools in the market right now:

1. Surfer SEO

Surfer SEO is an AI SEO audit tool. Surfer’s SEO content editor has been at the forefront of SEO for many years.

Their NLP feature helps content marketers quickly generate SEO keywords that can be incorporated into their articles. They have also rolled out AI content creation tools that create content using AI by using these keyword suggestions.

2. SpeedyBrand

Speedy is an AI content creation tool designed to help businesses enhance their online visibility without needing in-depth SEO knowledge. It quickly generates high-quality, SEO-optimized content by analyzing top search results and fine-tunes each piece with on-page optimization techniques.

It can produce articles with just one click and generate new content ideas. This tool supports content creation in 49 languages and includes automated internal linking within articles.

3. Scalenut

Scalenut helps to improve your on-page SEO, thus ensuring you rank high in search engines. Scalenut gives you deep insights about traffic and SEO using the power of AI. 

Scalenut helps you come up with content ideas by analyzing search volume data. With its Cruise Mode blog writer, it also automates the content creation process.

4. Semrush

SEMRush is a popular SEO tool specializing in competitor analysis, internal linking, on-page SEO, and keyword research. 

SEMRush can be used to create SEO content briefs, and their AI-powered Rephraser tool helps adapt your content to different marketing channels.

5. Alli AI

Alli AI boosts your on-page SEO and link-building efforts.

Alli AI is an AI SEO tool that helps implement site-wide SEO optimization rules. It also creates optimized content in seconds. This tool can even optimize non-text, on-page elements by optimizing the code running your pages.

AlliAI’s key feature is bulk on page optimization. It allows users to deploy code changes to individual pages and create site-wide optimization rules.

6. NeuronWriter

NeuronWriter provides several features to support the creation of high-ranking articles optimized for search engines.

With their AI Writer, you can easily generate content. It also takes the guesswork out of internal linking by providing recommendations for related pages.

Also, GPT link-building strategies can blend well with NeuronWriter’s tips, ensuring your content does well in search rankings and is useful to your readers. Using AI to find chances for links and making attractive offers can make getting new links much quicker.

7. RankIQ

RankIQ is an SEO toolset that helps you create SEO-optimized blog posts, improving your online presence and rankings on the search engine results pages.

One of RankIQ’s key features is its ability to generate SEO content briefs. By analyzing Google’s search engine results, RankIQ identifies the themes and topics that should be covered in a blog post.

8. Neuraltext

Neuraltext is an advanced tool that provides 50+ AI copywriting templates, including options for blog topics, Facebook ads, slogan ideas, and more.

It also offers features for keyword research. You can tap into its extensive database by inputting a specific keyword, which is created from the data of the top 20 Google search results.

How do Search Engines treat AI-generated Content?

In 2023, it became clear that Google and other search engines are not opposing AI-generated content. This means you won’t be penalized for using SEO automation tools to create optimized content on your website.

As long as your content follows E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness) and includes relevant keywords and internal links, you can rank well. 

Google’s algorithms prioritize natural-sounding and conversational content. So, you need to check content created by AI writers to ensure it sounds human.

Google also doesn’t require publishers to label content as AI-generated, meaning you can add your byline to any article you use AI for.

Wrapping up!

AI is offering immense benefits to SEO (more than ever), just as it’s dictating a large part of it. The next step is for website owners and digital marketers to decide how to tap into it and reap its benefits. 

Adopting AI accelerates and improves all parts of SEO, including research, content creation, optimization, and analytics. SEO gaps are detected early and fixed correctly. 

Applying AI is a no-brainer strategy if you want to grow your business quickly through SEO. It can boost your brand and help you reach more audiences and customers quickly.

So, start researching AI SEO tools you can leverage to improve your SEO today!

Good luck!

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