No matter what industry you’re in, you need to know what to look out for legally to protect your business and reputation. SEO is no different.
Avoiding Legal Pitfalls in SEO is pivotal to building an agency that lasts and stays out of PR fires.
Let’s take a closer look at some legal pitfalls in SEO to be aware of, why they’re essential, and 10 steps you can take to protect yourself.
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Nothing beats a good story. Whether it’s a novel, TV show, or movie, stories have a special way of drawing us in and engaging our emotions.
Storytelling is not just limited to entertainment; it also makes information stick longer. In fact, research shows that people remember stories 22 times more than data and statements.
What would happen if you applied the power of storytelling to your content marketing strategy? Statistics tell us that you can expect a 30% increase in conversion rates and a 20% increase in customer loyalty!
Want those big numbers for your business as well?
Keep reading as we explore the top tips on incorporating compelling storytelling into your content marketing strategy.
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Outbound links may not seem like a big part of SEO, but they can make a real difference in how search engines view and rank your site.
When done right, linking to other trustworthy, relevant websites adds value to your content and helps build your credibility.
But there’s more to outbound linking than tossing in random links. The key is to create a web of useful, reliable information for your readers and search engines.
In this post, we’ll explain simple, effective ways to improve your outbound link score.
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When you visit Google’s About Us page, this line will greet you: “Our mission is to organize the world’s information and make it universally accessible and useful.”
And it’s true.
Google’s continuous quest to improve and optimize its search engine ranking algorithms is proof of that. As the mission statement says, their goal is to make the world’s information universally accessible and useful to searchers.
Sadly, with every major and minor update, SEOs and websites are left scrambling to recover from possibly unfavorable changes.
AI Overviews is the latest and greatest of Google’s series of SERP enhancements.
The question is: how will this new AI-generated snippet shake up the SEO industry? Read more to find out.
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Keyword cannibalization, also known as content cannibalization, happens when multiple pages on your website compete for the same keyword or target the same search intent.
Instead of boosting your SEO, it becomes challenging for Google to determine which page to index and rank when multiple pages cannibalize each other.
This may cause redundant pages to split ranking signals, fluctuate search performance, or not get indexed altogether, resulting in lower overall visibility.
Unfortunately, keyword cannibalization can happen inadvertently, and site owners will not feel the effect until their pages’ indexing status becomes erratic.
This resource will examine the common causes of keyword cannibalization and explore how it impacts Google indexing.
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Everyday, news outlets publish articles using the format “I’m an X expert, here’s Y.” These articles aim to rank for a high-volume keyword by combining the newspaper’s authority with an expert’s unique commentary.
This media trend presents website owners with an opportunity to earn backlinks and gain features in the press. All they have to do is:
This article provides a step-by-step guide on how exactly you can replicate this backlink-earning strategy for your website.
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