Everyday, news outlets publish articles using the format “I’m an X expert, here’s Y.” These articles aim to rank for a high-volume keyword by combining the newspaper’s authority with an expert’s unique commentary.

This media trend presents website owners with an opportunity to earn backlinks and gain features in the press. All they have to do is:

• Find high-volume keywords in your niche
• Create a click-worthy headline and a few hundred-word commentary
• Send it out to journalists who are currently writing about your industry

This article provides a step-by-step guide on how exactly you can replicate this backlink-earning strategy for your website.

You love it or hate it, but artificial intelligence has taken over the world (and the entire marketing world). It’s changing how marketers approach strategies such as SEO for our businesses. 

Understanding and thoroughly leveraging AI for SEO has never been more important. Learning and implementing AI into your work has become a top priority if you want to be a successful marketer and stand out from your competition.

Today, we will explore AI and automation in more depth to help you create and implement the perfect SEO strategy in the least amount of time. 

Guest posting is a crucial element of a link-building strategy. It helps establish your brand’s presence to a broader audience and, more importantly, generates backlinks. Hence, it is vital to do it right.

Trying to convince an authoritative website to publish your guest post goes beyond simply pitching your self-serving idea. For example, your guest post topic should align with the target website’s niche, it must also follow the guidelines set by the receiving website, and you must do your homework on the topic itself. 

Those are some things to consider, but there’s more to it than meets the eye.

I have included some tips and tricks on guest post outreach in this article so you can always hit the nail on the head.