The moment you dive into SEO, it becomes a game of strategy. Every keyword you target, every backlink you earn, every on-page tweak you make isn’t just about climbing the ranks; it’s about outsmarting the algorithm.

That competitive pressure is exactly why black-hat SEO tactics, like keyword stuffing, cloaking, and link farms, rose to fame. For a time, they worked, offering a tempting shortcut to the top of search results. 

But if it weren’t for Google stepping in with smarter algorithms and stricter penalties, SERPs would still be overrun with content and people trying to manipulate search engines.

Although Google has cracked down on most, link building remains a breeding ground for questionable practices, bringing us to our subject today: toxic backlinks.

At first, they might seem harmless, or even helpful. But these bad links can quietly drag your site down, undoing hard-earned progress and sabotaging your search engine rankings.

So, what exactly are toxic backlinks, how do they impact your website, and how can you spot these landmines? Discover here.

It’s no secret that SEO is a multi-faceted and lengthy process. And when you’re a one-person show juggling keyword research, content audits, and outreach campaigns at the same time, every second counts. 

That’s why many marketers turn to Chrome extensions for SEO to speed up their workflow. The right browser add-on can grant you quick insights without having to switch tools or open many tabs at the same time.

So, this begs the question: which Chrome extensions should you download to boost SEO performance?

If you haven’t discovered them yet, this article is made for you.

In this guide, we have handpicked the 20 best extensions for SEO in 2025, grouped according to the specific SEO task they are best suited for. 

No matter what industry you’re in, you need to know what to look out for legally to protect your business and reputation. SEO is no different.

Avoiding Legal Pitfalls in SEO is pivotal to building an agency that lasts and stays out of PR fires. 

Let’s take a closer look at some legal pitfalls in SEO to be aware of, why they’re essential, and 10 steps you can take to protect yourself. 

Nothing beats a good story. Whether it’s a novel, TV show, or movie, stories have a special way of drawing us in and engaging our emotions. 

Storytelling is not just limited to entertainment; it also makes information stick longer. In fact, research shows that people remember stories 22 times more than data and statements.  

What would happen if you applied the power of storytelling to your content marketing strategy? Statistics tell us that you can expect a 30% increase in conversion rates and a 20% increase in customer loyalty!  

Want those big numbers for your business as well? 

Keep reading as we explore the top tips on incorporating compelling storytelling into your content marketing strategy.

When you visit Google’s About Us page, this line will greet you: “Our mission is to organize the world’s information and make it universally accessible and useful.”

And it’s true.

Google’s continuous quest to improve and optimize its search engine ranking algorithms is proof of that. As the mission statement says, their goal is to make the world’s information universally accessible and useful to searchers.

Sadly, with every major and minor update, SEOs and websites are left scrambling to recover from possibly unfavorable changes.

AI Overviews is the latest and greatest of Google’s series of SERP enhancements.

The question is: how will this new AI-generated snippet shake up the SEO industry? Read more to find out.