Category Archives: SEO

HARO: Is It Worth Using? + 10 Tips for Getting Chosen

HARO: 10 Tips for Getting Chosen

Photo by Vanilla Bear Films

Getting featured by giant news media like CNN or the New York Times as an expert source can promise great exposure, ranking boost, and increased traffic to your website. 

But how can you make sure that a Guardian or Forbes reporter chooses your response out of the hundreds of other pitches they receive daily? Why would these big players care to quote YOU as an expert, especially when you’re just starting out? 

That’s where HARO comes into the picture. 

Journalists and bloggers are also always looking for reliable sources of information to cite in their upcoming stories and articles. Their inboxes may be full of messages from aspiring experts, but that’s not what they’re looking for! 

HARO lets reporters post their queries on their platform so that you can respond to them as an expert source and establish your authority. This way, journalists don’t have to look high and low for credible sources, and you don’t have to spend resources on outreach to get quoted by renowned websites. A win-win, isn’t it! 

But not every response gets picked by HARO. You may have to send many pitches before you get a placement. So, many people wonder if HARO’s worth the effort, and is there anything they can do to make sure they’re selected. 

But first, here’s how you can get started with HARO. 

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21 SEO Myths It’s Time to Stop Believing

Mankind is no stranger to myths. From Greek mythology to the stories our parents told us as bedtime stories, we’ve grown up around myths and these tall tales.

Work stories don’t make ideal bedtime stories (How I Ranked Joe’s Plumbing Business isn’t the same as Hercules), that doesn’t mean the SEO industry is lacking in myths. SEO myths have been around for as long as SEO has and the worst part is plenty of experts still believe them.

Since the industry is ever-changing, it can (admittedly) be difficult to keep up with fact or fiction but sometimes that fiction takes hold and doesn’t let go.

Today, I’m going to run over some of the biggest SEO myths that are still out there and why you should stop believing them.

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Top 10 Actionable SEO Tips to Rank your Amazon Products Listing Much Higher

Amazon is a global leader and one of the fastest growing retailers on eCommerce. In fact, most consumers start their very first online shopping search on Amazon, and 206 million people visit it every month. With 81% of clicks going to brands on the first page of the search results, 70% of Amazon shoppers never browse past it, and accord 64% of their clicks to the first 3 items. So how can you thrive as a seller on the Amazon marketplace? Amazon SEO. 

In this article, I will break down to you 10 actionable Amazon SEO tips that will help you optimize your Amazon product listings higher than those of your strongest competitors, and eventually rank on top of the search results on Amazon.  

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Ultimate Guide to Link Collaboration

Links are important. You know that and I know too.

But here’s the thing: creating links to your web properties is one of the hardest tasks as a content marketer and blogger.

You want to make sure you have more links than your competitors. And being in a competitive niche with blogs having more than hundreds to thousands of links pointing to their site, you might find it difficult to rank without having a bunch of links.

So what do you do? Here’s where collaborative Link building comes in.

As much as I detest calling link-building a form of collaboration, it truly is. Because building links is the major problem of all content marketers and bloggers.

So if you can partner with other bloggers and marketers to build links, then that’s collaboration.

Right here, I’ll be sharing the tactics I use in building links to my web properties by simply collaborating with other marketers.

Let’s get started.

What is Collaborative Link Building?

 Collaborative Link building is the act of joining resources and opportunities with other bloggers and marketers by building links to each other’s sites.

You sure wouldn’t have the same link building opportunities, so by collaborating, you can benefit from the networks and connections of your partners. 

There are many more reasons to collaborate on link building. Let’s get real on this below.

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9 Easy Ways to Drive Shopify Sales

ECommerce has changed the way marketing works and these days, brands prefer opening up eCommerce stores over physical ones when they first start out. Shopify was born when its founder wanted to try selling snowboards online but found it incredibly challenging to do so, which is when he created Shopify himself.

Since then, budding entrepreneurs from over 175 countries have used the platform to sell a variety of products. If you don’t know How to set up a Shopify store? and how it benefits eCommerce businesses, we’ll shed some light on the subject.

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