Content is a crucial part of SEO that has been helping businesses gaining more visibility, ranks, and traffic. However, content is not only useful for marketers but also for customers/users.
Through great quality content, they get great quality knowledge that improves their buying decisions.
Thousands of marketers all over the world have been using the content as their primary channel of marketing and content has never disappointed them.
However, the life of the content is short (in most of the cases), the information which is great for now will not be great in the future.
Data, information, advice, and process keep changing with time and so does the demand for content.
This is why content needs to be refreshed from time to time so that its value doesn’t go down. Nobody wants to read the old information about some topic because the information is not valuable anymore.
To overcome this situation, I am going to show you some great tips to audit the content through which you can lift up the quality of your content and generate more traffic.
But first, you need to know why you are auditing the content, what are the reasons? Continue reading →
Any ambitious brands or website owners who want to expand their business across different markets should be aware of how important multilingual SEO is.
When you create a website that is available in several languages you’ll be able to expand your potential audience and grow your business.
It can seem that translating your website into several languages is not a big deal, but what about optimization? If you want the users in other countries to find your website you need to optimize it as well.
Considering that optimizing multilingual sites can be confusing, these nine steps will help you to fully understand how you can do it and also give you some great ideas.
In today’s day and age, you shouldn’t need to attend a ‘Business 101’ course to know that marketing is essential for your agency.
Be it the traditional mediums of advertising to leveraging a growing number of digital channels, there is no shortage of ways to market your offerings.
However, with a countless number of others competing with you for people’s attention, it’s certainly not easy to start an agency nor outperform the competition.
In fact, for many businesses, investing in every component necessary to effectively stand-out is cost-prohibitive, or not an efficient use of company resources. But that doesn’t negate the need for marketing — cue outsourcing to dedicated marketing agencies.
With a global value of $1.2 trillion, gargantuan marketing and advertising spending certainly spells opportunity for marketing agencies.
On the surface, looking on how to start a marketing agency should be a no-brainer, but there’s a lot under the hood you need to be aware of before proceeding.