Do you have a YouTube channel or are you planning to start one this year? If your answer is yes, you’ll be delighted to know that:
YouTube has over 2 billion users. That’s nearly one-third of internet users worldwide. (Source: YouTube)
74% of adults and 77% of 15-35-year olds in the U.S. use YouTube (Source: Hootsuite)
Every year, more and more channels earn 5 figures on YouTube. (Source: YouTube)
If these stats don’t convince you to optimize your videos for YouTube search, I don’t know what does. Because the truth is, YouTube is growing.
Marketing your business through video may not be a new concept. However, we cannot deny the fact that video is a more engaging format than the written word. Brands can convey their message in just a few seconds.
Video is also more personalized and more likely to result in conversions.
But here’s the key:
To make your YouTube videos succeed, you need to invest in YouTube SEO. You read that correctly. Even video content needs to be optimized to gain visibility — just like your website!
Content syndication is one of the most controversial SEO strategies around. In fact, for every content marketer who swears that syndication is essential, you’ll find one who tells you that it’s more trouble than it’s worth.
Why is this?
The controversy comes from the fact that syndication can offer huge SEO benefits, but it also poses a number of risks when you don’t know what you’re doing. On top of that, syndication means working with third parties.
This adds an uncontrolled variable, as your syndication partner can easily mess something up too. Therefore, the best content syndication strategies leverage the benefits on offer while minimizing the risks for your SEO.
Today we’re going to look at two strategies to achieve this. Specifically, we’ll explore how you can syndicate video content and infographics to boost your organic and referral traffic. But first, let’s start with the basics.
You could have one of the most robust, brilliantly researched and developed products of all time but if the customer can’t find it in their query results, it doesn’t exist. Not conducting a thorough keyword research to optimize your amazon listings is like throwing down a fishing line without any bait on the hook.
If you want to succeed on Amazon, you need Amazon keyword research to understand the search terms that the majority of customers use when they’re looking for something in particular. You can use these keywords to optimize the content on your Amazon page for greater visibility. In order to achieve this, you will also require a working knowledge of how a search engine operates.
This guide will break down Amazon keyword research to its fundamentals and walk you through the steps. Remember, as a new e-commerce merchant or existing merchant with new products your priority is visibility. Visibility gets you leads that can be converted into sales. It is a simple formula.
The term “zombie pages” is not some clever acronym or some quirky name given to something that doesn’t work. Zombie pages are a bit of a threat for every website, and their name describes their function – or lack thereof – perfectly.
Getting featured by giant news media like CNN or the New York Times as an expert source can promise great exposure, ranking boost, and increased traffic to your website.
But how can you make sure that a Guardian or Forbes reporter chooses your response out of the hundreds of other pitches they receive daily? Why would these big players care to quote YOU as an expert, especially when you’re just starting out?
That’s where HARO comes into the picture.
Journalists and bloggers are also always looking for reliable sources of information to cite in their upcoming stories and articles. Their inboxes may be full of messages from aspiring experts, but that’s not what they’re looking for!
HARO lets reporters post their queries on their platform so that you can respond to them as an expert source and establish your authority. This way, journalists don’t have to look high and low for credible sources, and you don’t have to spend resources on outreach to get quoted by renowned websites. A win-win, isn’t it!
But not every response gets picked by HARO. You may have to send many pitches before you get a placement. So, many people wonder if HARO’s worth the effort, and is there anything they can do to make sure they’re selected.
But first, here’s how you can get started with HARO.