Nothing beats a good story. Whether it’s a novel, TV show, or movie, stories have a special way of drawing us in and engaging our emotions. 

Storytelling is not just limited to entertainment; it also makes information stick longer. In fact, research shows that people remember stories 22 times more than data and statements.  

What would happen if you applied the power of storytelling to your content marketing strategy? Statistics tell us that you can expect a 30% increase in conversion rates and a 20% increase in customer loyalty!  

Want those big numbers for your business as well? 

Keep reading as we explore the top tips on incorporating compelling storytelling into your content marketing strategy.

When you visit Google’s About Us page, this line will greet you: “Our mission is to organize the world’s information and make it universally accessible and useful.”

And it’s true.

Google’s continuous quest to improve and optimize its search engine ranking algorithms is proof of that. As the mission statement says, their goal is to make the world’s information universally accessible and useful to searchers.

Sadly, with every major and minor update, SEOs and websites are left scrambling to recover from possibly unfavorable changes.

AI Overviews is the latest and greatest of Google’s series of SERP enhancements.

The question is: how will this new AI-generated snippet shake up the SEO industry? Read more to find out.

What is Keyword Cannibalization?

Keyword cannibalization, also known as content cannibalization, happens when multiple pages on your website compete for the same keyword or target the same search intent.

Instead of boosting your SEO, it becomes challenging for Google to determine which page to index and rank when multiple pages cannibalize each other. 

This may cause redundant pages to split ranking signals, fluctuate search performance, or not get indexed altogether, resulting in lower overall visibility.

Unfortunately, keyword cannibalization can happen inadvertently, and site owners will not feel the effect until their pages’ indexing status becomes erratic.

This resource will examine the common causes of keyword cannibalization and explore how it impacts Google indexing.

Everyday, news outlets publish articles using the format “I’m an X expert, here’s Y.” These articles aim to rank for a high-volume keyword by combining the newspaper’s authority with an expert’s unique commentary.

This media trend presents website owners with an opportunity to earn backlinks and gain features in the press. All they have to do is:

• Find high-volume keywords in your niche
• Create a click-worthy headline and a few hundred-word commentary
• Send it out to journalists who are currently writing about your industry

This article provides a step-by-step guide on how exactly you can replicate this backlink-earning strategy for your website.