Category Archives: SEO

How to Turn High-Volume Informational Keywords into Backlink-Earning News Articles

How to Turn High-Volume Informational Keywords into Backlink-Worthy News Articles Featured Image

Everyday, news outlets publish articles using the format “I’m an X expert, here’s Y.” These articles aim to rank for a high-volume keyword by combining the newspaper’s authority with an expert’s unique commentary.

This media trend presents website owners with an opportunity to earn backlinks and gain features in the press. All they have to do is:

  • Find high-volume keywords in your niche
  • Create a click-worthy headline and a few hundred-word commentary
  • Send it out to journalists who are currently writing about your industry

This article provides a step-by-step guide on how exactly you can replicate this backlink-earning strategy for your website.

Continue reading

How to Investigate Google Ranking Drops using GSC

How to Use Google Search Console to Investigate Ranking Drops Blog Banner

When a website’s Google ranking drops, the immediate reaction is often panic. After all, search ranking drops directly translate to decreased traffic, lost conversions, and revenue declines.

However, with the right approach and tools, it’s possible to investigate and reverse the ranking decline effectively. One of the most valuable tools at your disposal is Google Search Console.

In this comprehensive guide, we’ll explore how to use GSC to understand and investigate Google ranking drops, provide troubleshooting steps, and share strategies to regain your lost rankings. 

Stay tuned!

Continue reading

30 Free Backlink Checkers: The Ultimate Comparison

30 FREE Backlink Checker Comparison Which tool is the best Blog Banner

Backlink checker tools are essential for any website looking to boost its SEO game.

These tools provide in-depth analysis of backlink profiles, allowing users to::

  • Evaluate a potential partner’s authority,
  • Analyze a competitor’s backlink strategy.
  • Safeguard against spammy backlinks.

However, many of these tools come with a steep price tag. Thankfully, there are free alternatives that can be just as effective.

But with so many options, which free backlink checker is the best?

In this article, we’ve tested 30 free online backlink checkers to determine which one delivers the most value for budget-conscious site owners.

Continue reading

Advanced Strategies for Link Building Using Data Analytics

Link Building Using Data Analytics Blog Banner

Backlinks are an integral part of your overall SEO strategy.

High-quality backlinks from relevant websites act like votes of confidence for search engine crawlers, ultimately influencing your website’s ranks. And the higher the ranking, the more organic traffic you’ll get.

However, you need a data-backed strategy to acquire and sustain a stellar backlink profile. Data analysis will help you analyze credible linking opportunities and how you can fill the gap others are missing.

This guide explores link-building analysis, delving into advanced strategies for competitor analysis, content creation, and link outreach, all fueled by valuable data insights. We’ll also explore some top data analytics tools to supercharge your link-building journey.

Continue reading

AI for SEO: Next-Gen Strategies for 2024

AI for SEO Next-Gen Strategies for 2024 Blog Banner

You love it or hate it, but artificial intelligence has taken over the world (and the entire marketing world). It’s changing how marketers approach strategies such as SEO for our businesses. 

Understanding and thoroughly leveraging AI for SEO has never been more important. Learning and implementing AI into your work has become a top priority if you want to be a successful marketer and stand out from your competition.

Today, we will explore AI and automation in more depth to help you create and implement the perfect SEO strategy in the least amount of time. 

Continue reading

How to Do Guest Post Outreach: A Complete Step-by-Step Guide

How to Do Guest Post Outreach A Complete Step-by-Step Guide Featured Image

Guest posting has etched itself as a staple strategy in any link-building campaign

A good guest post contribution not only builds high-quality backlinks but can also grow your brand authority and drive targeted traffic to your website.

But a successful guest post outreach takes more than sending cold pitches. It requires intensive research, alignment with the target site’s niche, adherence to the host website’s guidelines, and a value-first mindset.

Whether you’re a seasoned SEO or just diving into link-building, mastering guest post outreach strategy can open many doors for your website. From getting more highly engaged traffic to unexpected opportunities beyond digital. 

This article walks you through how you can effectively implement guest posting. We’ll define guest post outreach, explore its benefits, and provide an actionable step-by-step guide on how to do it.

Continue reading