Category Archives: SEO

What is Keyword Cannibalization: Does it Affect Google Indexing?

What is Content Cannibalization: Does It Affect Google Indexing? Featured Image

What is Keyword Cannibalization?

Keyword cannibalization, also known as content cannibalization, happens when multiple pages on your website compete for the same keyword or target the same search intent.

Instead of boosting your SEO, it becomes challenging for Google to determine which page to index and rank when multiple pages cannibalize each other. 

This may cause redundant pages to split ranking signals, fluctuate search performance, or not get indexed altogether, resulting in lower overall visibility.

Unfortunately, keyword cannibalization can happen inadvertently, and site owners will not feel the effect until their pages’ indexing status becomes erratic.

This resource will examine the common causes of keyword cannibalization and explore how it impacts Google indexing.

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How to Turn High-Volume Informational Keywords into Backlink-Earning News Articles

How to Turn High-Volume Informational Keywords into Backlink-Worthy News Articles Featured Image

Everyday, news outlets publish articles using the format “I’m an X expert, here’s Y.” These articles aim to rank for a high-volume keyword by combining the newspaper’s authority with an expert’s unique commentary.

This media trend presents website owners with an opportunity to earn backlinks and gain features in the press. All they have to do is:

  • Find high-volume keywords in your niche
  • Create a click-worthy headline and a few hundred-word commentary
  • Send it out to journalists who are currently writing about your industry

This article provides a step-by-step guide on how exactly you can replicate this backlink-earning strategy for your website.

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How to Investigate Google Ranking Drops using GSC

How to Use Google Search Console to Investigate Ranking Drops Blog Banner

When a website’s Google ranking drops, the immediate reaction is often panic. After all, search ranking drops directly translate to decreased traffic, lost conversions, and revenue declines.

However, with the right approach and tools, it’s possible to investigate and reverse the ranking decline effectively. One of the most valuable tools at your disposal is Google Search Console.

In this comprehensive guide, we’ll explore how to use GSC to understand and investigate Google ranking drops, provide troubleshooting steps, and share strategies to regain your lost rankings. 

Stay tuned!

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30 Free Backlink Checkers: The Ultimate Comparison

30 FREE Backlink Checker Comparison Which tool is the best Blog Banner

Backlink checker tools are essential for any website looking to boost its SEO game.

These tools provide in-depth analysis of backlink profiles, allowing users to::

  • Evaluate a potential partner’s authority,
  • Analyze a competitor’s backlink strategy.
  • Safeguard against spammy backlinks.

However, many of these tools come with a steep price tag. Thankfully, there are free alternatives that can be just as effective.

But with so many options, which free backlink checker is the best?

In this article, we’ve tested 30 free online backlink checkers to determine which one delivers the most value for budget-conscious site owners.

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Advanced Strategies for Link Building Using Data Analytics

Link Building Using Data Analytics Blog Banner

Backlinks are an integral part of your overall SEO strategy.

High-quality backlinks from relevant websites act like votes of confidence for search engine crawlers, ultimately influencing your website’s ranks. And the higher the ranking, the more organic traffic you’ll get.

However, you need a data-backed strategy to acquire and sustain a stellar backlink profile. Data analysis will help you analyze credible linking opportunities and how you can fill the gap others are missing.

This guide explores link-building analysis, delving into advanced strategies for competitor analysis, content creation, and link outreach, all fueled by valuable data insights. We’ll also explore some top data analytics tools to supercharge your link-building journey.

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How to Use AI for SEO: Next-Gen Strategies for 2025

AI for SEO Next-Gen Strategies for 2025 Featured Image

The use of AI for SEO has taken the world by storm. Thanks to the integration of artificial intelligence into processes, what used to take hours of manual effort can now be completed in minutes.

Whether you embrace the change or not, leveraging AI for SEO is practical to edge out your competitors in today’s competitive search landscape.

This guide will explore next-gen strategies on using AI in your SEO approaches. In the end, we aim for these tactics to help you work faster, uncover better insights, and stay ahead of the curve in 2025.

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