Category Archives: SEO

SEO Made Simple: A Comprehensive Primer for Entrepreneurs

SEO Made Simple: A Comprehensive Primer for Entrepreneurs Banner Image

“SEO” and “simple” used in a single sentence might seem oxymoronic, isn’t it?

With tons of components and technicality involved, the concept of search engine optimization in itself is not at all simple. 

Perhaps it’s the reason why many entrepreneurs feel confused and reluctant to do SEO. According to statistics:

  • Only 69% of businesses actively engage in SEO
  • 19% do not use SEO for their business
  • Meanwhile, 12% are still unsure of SEO.

That’s precisely why we created this SEO Made Simple primer for entrepreneurs. To help those who are still on the fence about pursuing SEO for their businesses make a conscious decision.

If you’re one of those business owners, then this comprehensive SEO guide is for you.

We’re not here to sell you anything. Our goal is simply to educate. 

To that end, we’ll look at the facts, explore why SEO is important, understand how the SEO engine works, and uncover the essential tools you need if you ever decide to give SEO a shot.

Are you ready?

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Search Engine Positioning: A Definitive Guide

Search Engine Positioning Banner Image by Linkody

The moment you engage in SEO, you resign yourself to a never-ending competition of snagging the top spot on Google SERPs. After all, what’s the point of creating tons of web pages and busting out a plethora of content if nobody gets to see them?

It’s no secret that the higher a web page’s SERP position, the more web traffic and, potentially, conversions, it receives. Driven by this perspective, search engine positioning is your best weapon to ensure SERP dominance.

I’m guessing right now your head is flooded with some lingering questions, like: 

  • What does search engine positioning really mean? 
  • Is it a different concept from good old search engine optimization? 
  • Are there any benefits to it?
  • How can we rank #1 on Google’s SERPs using SEP strategies?

Stay tuned because Linkody aims to answer all of these questions in this definitive guide on search engine positioning.

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How to Build, Execute, and Optimize a PPC Strategy in 7 Steps

Search advertising is an umbrella term that encompasses a brand’s SEO and PPC strategy. Of course, one is more long-term than the other, and both can give good results if done correctly.

Through search advertising, brands manage to put their product forward as an efficient answer to the user’s query and get traffic to their websites. This traffic is, more often than not, better in terms of quality. But the issue with Pay-Per-Click (PPC) strategies is that sometimes marketers need to learn how to organize their marketing and bidding strategies and their marketing budget.

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How To Start With Your SEO Journey: A Beginner’s Guide

How To Start Your SEO Journey: A Beginner's Guide

SEO is one of the pillars of digital marketing, and SEO itself is already a vast field to understand and know about. Many people get overwhelmed, especially beginners, by the tons of information they have to take in and digest. This article will help beginners start with their SEO journey.


Like any other industry, including digital marketing has a lot of jargon. It is crucial for people venturing into SEO to learn more about them and understand their meanings.

What Is Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is a process or set of practices to improve the quality and quantity of organic website traffic to your website, increasing its visibility on search engine results pages (SERPs).

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What is E-A-T in SEO? 5 Things You Can Do to Improve E-A-T

What is E-A-T in SEO? 5 Things You Can Do to Improve E-A-T

It is said that roughly 63.2% of the human population has access to the internet. Intriguing as that may sound, not all these people trust the things they find online.

And who can blame them? The internet is crawling with lies, fake news, and click-baits.

Nonetheless, in an era of fake news, doctored images, paid followers, bots, and an emerging metaverse of augmented reality, people want to know that there are a few things they can still count on for authenticity.

That’s especially true when it comes to eCommerce.

More of us have fewer dollars to spend and even less time to do so. We want to know that the companies and websites we frequent are giving us a solid ROI for our patronage, whether in terms of a quality product or information.

Rather than spending hours combing the internet for brands we can trust, we put our faith in search engines to point us in the right direction.

That means we, as content creators and marketers, tailor our content for SEO to ensure it ranks high on the results page. A rank tracker is an ideal help for checking your SEO progress.

In turn, Google constantly updates its search algorithms to ensure that users get relevant results. Suppose it doesn’t send users where they need to go, or the quality of the content doesn’t meet expectations. In that case, Google loses dominance in its main claim to fame: providing relevant search results in the shortest possible time.

The fewer clicks a user needs to hit paydirt, the better.

To provide users with the best experience, the tech giant continually evaluates, retools, and updates its algorithms.

This is a bane to marketers and developers who must keep up with the ever-changing algorithms and requirements.

But it doesn’t need to be that way.

There are some very basic best practices that will always bring those who are paying attention out on top. They are classic, evergreen, and very actionable.

They’re also what reputable business owners, marketers, and creators should strive to do naturally.

The secret to boosting your Google ranking and getting more traffic?

Mind how you E-A-T!

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SEO Proposal Writing Tips For Securing New Clients

SEO Proposal Writing Tips For Securing New Clients

As a digital marketer, it’s easy to claim you know SEO. But when pitching to new clients, you need to stand out from the competition. 

A thorough SEO proposal is the most reliable way to win new clients. It’s your opportunity to show what you know, shine a light on your client’s marketing problem, and outline an attractive solution that’ll win you the client’s business.

But what does a good SEO proposal need to include, and how can you write one that wins the client every time?

In this article, we’ll cover what a good SEO proposal looks like and how you can write a reliable template that helps you easily secure new clients.

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