Category Archives: Link Building

Blogger Outreach: How to Land Posts & Generate Backlinks

Blogger Outreach

The competition for views and shares has never been stiffer. You can no longer write and post about anything on your blog and expect it to land on top of the search results right away. If you want to get anywhere with your content, you need to pay as much attention to getting backlinks as your content. One of the most reliable ways to generate those links is through guest posting. 

The underlying idea behind guest posting is to raise the rankings of a piece of content on your site. With more of the right kind of backlinks, the rankings of your content will move up the search rankings. Today, we will walk you through the steps you need to follow to land a guest post spot. Let’s start at the beginning. Continue reading

How to Use Spun Content and Web 2.0s For Tiered Link Building

I’m pretty sure that you’re more than just familiar with the term ‘Tiered Link Building’, and you’re probably aware there are many ways that you can go about it.

However, have you heard about tiered link building on web 2.0s using spun content? Believe it or not, people get away with it, and it helps improve rankings.

Want to find out how they do it? This article discusses how some internet and digital marketers leverage these types of links for their websites and properties.

Disclaimer: This is considered a black hat technique for tiered link building in most digital marketing circles. These techniques have caused many websites to be penalized by major search engines such as Google. This is merely an informative piece on link leveraging practices, so please don’t try this at home.

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Measuring Your Link Building ROI with Google Analytics

Measure Link Building ROIIn the world of online marketing, there are two schools of thought: those who think that link building ROI is the bread and butter of marketing campaigns and those who don’t.

While updates like the dreaded Penguin and above have shattered the dream of link farms and black hat link building, Google was never against quality linking. In fact, if done right, this is a fantastic SEO technique to have in your quiver!

But there’s a problem with link building.

It’s difficult to measure the impact on your business (or the Return of Investment). ROI is a business indicator that shows if your efforts are being translated into profit or not. After all, your link building campaigns should be focused on increased conversions. So Link building ROI is the way to go.

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