
Link building for an online store has a problem that content sites do not have.
Nobody wants to link to a product page. There is nothing to cite. It is a photo, a price and a buy button, and it may not exist in six months.
Meanwhile the pages that actually take money sit two or three clicks deep. The links you do earn land on the homepage instead.
We pulled our own data to check. Store links really do pile up on the homepage. But the part about deep links being impossible turns out to be wrong.
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