Authority marketing involves positioning your brand as a thought leader or expert in your business niche or community. Through sustained effort continuously providing valuable information, it positions your brand as a source of knowledge which others can trust.
The challenge is acute for new brands and websites as their chances of getting high-quality backlinks, which is one of the most critical aspects of acing search rankings, is fairly low. If you too are experiencing the same issue with your brand, we suggest you actively consider exploring authority marketing to build up your search presence.
Remember when SEO was just about the keywords? In 2020, search engine optimisation has changed beyond all recognition with businesses not just hiring one in-house expert but, sometimes, entire teams.
Although keywords and phrases are still relevant in the SEO world, these days the focus has switched to Search Intent which is Google’s way of figuring out what the searcher is after; for example, to simply buy a product or, to compare a number of similar products through the search engine. This means that content that doesn’t match with search intent, simply won’t ascend Google’s ranks.
Links are important. You know that and I know too.
But here’s the thing: creating links to your web properties is one of the hardest tasks as a content marketer and blogger.
You want to make sure you have more links than your competitors. And being in a competitive niche with blogs having more than hundreds to thousands of links pointing to their site, you might find it difficult to rank without having a bunch of links.
So what do you do? Here’s where collaborative Link building comes in.
As much as I detest calling link-building a form of collaboration, it truly is. Because building links is the major problem of all content marketers and bloggers.
So if you can partner with other bloggers and marketers to build links, then that’s collaboration.
Right here, I’ll be sharing the tactics I use in building links to my web properties by simply collaborating with other marketers.
How to get quality backlinks? How to generate organic traffic? How to boost ranking on the top of Google search results?
Have you ever tried infographics for it?
Infographics are the visual representation of text data or ideas in a more interactive form.
Marketers use infographics to increase engagement, share knowledge on a subject, display stat and survey data, raise awareness, representing complicated text content in a more simplified way, and to present the results of researches.
In the last few years, infographics have earned a lot of popularity in social media and SEO. Even bloggers are also using it in content strategy for increasing engagements on their blog posts.
Building backlinks on high-authority sites is a classic way of boosting your site’s ranking and generating organic traffic to your website. While the marketing realm is constantly changing, this trend is expected to stay.
Link building seems easy in theory, but it can be difficult to get a backlink from an authoritative site. So, whether you’re an amateur link builder or an experienced marketer, we’re here to give you a helping hand.