How Will Google AI Overviews Change the SEO Landscape?

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When you visit Google’s About Us page, this line will greet you: “Our mission is to organize the world’s information and make it universally accessible and useful.”

And it’s true.

Google’s continuous quest to improve and optimize its search engine ranking algorithms is proof of that. As the mission statement says, their goal is to make the world’s information universally accessible and useful to searchers.

Sadly, with every major and minor update, SEOs and websites are left scrambling to recover from possibly unfavorable changes.

AI Overviews is the latest and greatest of Google’s series of SERP enhancements.

The question is: how will this new AI-generated snippet shake up the SEO industry? Read more to find out.

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What is Keyword Cannibalization: Does it Affect Google Indexing?

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What is Keyword Cannibalization?

Keyword cannibalization, also known as content cannibalization, happens when multiple pages on your website compete for the same keyword or target the same search intent.

Instead of boosting your SEO, it becomes challenging for Google to determine which page to index and rank when multiple pages cannibalize each other. 

This may cause redundant pages to split ranking signals, fluctuate search performance, or not get indexed altogether, resulting in lower overall visibility.

Unfortunately, keyword cannibalization can happen inadvertently, and site owners will not feel the effect until their pages’ indexing status becomes erratic.

This resource will examine the common causes of keyword cannibalization and explore how it impacts Google indexing.

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11 Creative Holiday Campaigns to Drive Quality Leads to Your Site

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What better time than during the holidays to run special marketing campaigns?

During these cherished times, people want to host gatherings, purchase gifts, and participate in festive activities.

Your brand can capitalize on this season by creating special offers, hosting fun contests, sharing interactive content, or simply spreading cheer.

Let’s explore some of the best holiday campaign ideas to help you drive sales and conversions during the most wonderful time of the year.

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How to Turn High-Volume Informational Keywords into Backlink-Earning News Articles

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Everyday, news outlets publish articles using the format “I’m an X expert, here’s Y.” These articles aim to rank for a high-volume keyword by combining the newspaper’s authority with an expert’s unique commentary.

This media trend presents website owners with an opportunity to earn backlinks and gain features in the press. All they have to do is:

  • Find high-volume keywords in your niche
  • Create a click-worthy headline and a few hundred-word commentary
  • Send it out to journalists who are currently writing about your industry

This article provides a step-by-step guide on how exactly you can replicate this backlink-earning strategy for your website.

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How to Use Google Search Console to Investigate Ranking Drops

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When a website experiences a drop in search rankings, the immediate reaction is often panic. Ranking drops can lead to decreased traffic, lost conversions, and revenue declines.

However, with the right approach and tools, it’s possible to investigate and reverse the ranking decline effectively. One of the most valuable tools at your disposal is Google Search Console (GSC).

In this comprehensive guide, we’ll explore how to use Google Search Console to understand and investigate ranking drops, provide troubleshooting steps, and share strategies to regain your lost rankings.

From interpreting the data to taking actionable steps, this article will help you navigate the intricacies of ranking fluctuations.

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Mastering Business Email Etiquette: 11 Best Practices

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Mastering the art of business email etiquette isn’t just a nice-to-have skill; it’s an absolute must. Still, as important as it is, many people second-guess the basics: Am I too formal? Too casual? Is my message clear, or is it buried under too many words?

In this article, you’ll discover some best practices to make your professional emails stand out. From creating an attention-grabbing subject line to signing off in a way that keeps the conversation going, we’ll dive into the essential details of email communication that many often overlook.

Ready to dive in?

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