What is Keyword Cannibalization?

Keyword cannibalization, also known as content cannibalization, happens when multiple pages on your website compete for the same keyword or target the same search intent.

Instead of boosting your SEO, it becomes challenging for Google to determine which page to index and rank when multiple pages cannibalize each other. 

This may cause redundant pages to split ranking signals, fluctuate search performance, or not get indexed altogether, resulting in lower overall visibility.

Unfortunately, keyword cannibalization can happen inadvertently, and site owners will not feel the effect until their pages’ indexing status becomes erratic.

This resource will examine the common causes of keyword cannibalization and explore how it impacts Google indexing.

Everyday, news outlets publish articles using the format “I’m an X expert, here’s Y.” These articles aim to rank for a high-volume keyword by combining the newspaper’s authority with an expert’s unique commentary.

This media trend presents website owners with an opportunity to earn backlinks and gain features in the press. All they have to do is:

• Find high-volume keywords in your niche
• Create a click-worthy headline and a few hundred-word commentary
• Send it out to journalists who are currently writing about your industry

This article provides a step-by-step guide on how exactly you can replicate this backlink-earning strategy for your website.