One of the most important aspects of building your online presence through SEO are backlinks. Other websites linking to yours has a great impact on how your website is viewed and ranked by search engines.
Category Archives: SEO Analytics
SEO Reporting Dashboard – Your Agency Cannot Live Without One
In this article, we focus on an SEO reporting dashboard for your agency. It keeps all of your metrics in one place and is real-time, dynamic and gives the overall, top-level picture.
Google Analytics Direct Traffic – What is it?
In this article, we talk about Google Analytics direct traffic, occurrences and sources of it as well as what it means for your site. You will also learn how to reduce unwanted direct traffic.
Measuring Your Link Building ROI with Google Analytics
In the world of online marketing, there are two schools of thought: those who think that link building is the bread and butter of marketing campaigns and those who don’t.
While updates like the dreaded Penguin and above have shattered the dream of link farms and black hat link building, Google was never against quality linking. In fact, if done right, this is a fantastic SEO technique to have in your quiver!
But there’s a problem with link building.
It’s difficult to measure the impact on your business (or the Return of Investment). ROI is a business indicator that shows if your efforts are being translated into profit or not. After all, your link building campaigns should be focused on increased conversions.