Everyone wants to know what bounce rate in Google analytics entails. It is well known that a low bounce rate is preferable to a high bounce rate. The statistics look at you every time you access your Google Analytics account, you might start to wonder what is wrong when you see that number start to rise.

The issue is that those figures might be deceptive. Let us be realistic. How high can a bounce rate be? There is so much involved in bounce rate, which requires much more than having foundational knowledge. Peradventure, you have an issue with your bounce rate, how do you resolve it?

This article will demonstrate how to calculate and evaluate your bounce rate accurately. That way, you will be able to determine whether it is genuinely too high or if it is right. Furthermore, we will explore how you can measure and analyze your bounce rate. As a bonus, you will learn techniques to reduce your bounce rate.

Performing a content gap analysis to optimize website content strategically is essential if you want to increase authority and visibility in the digital space. A content gap analysis also helps identify potential ideas for a strong content strategy that provides value and insight to site visitors.

I know firsthand how essential a content gap analysis is in ensuring viability in today’s highly competitive digital space. It does not matter what industry you are in or who your ideal site visitors are. 

In this article, we’ll go through 7 actional steps to getting an insightful content gap analysis and how each step contributes towards creating a better, more engaging content strategy for your site. After, you’ll have a comprehensive list to follow to make sure your content gap analysis shows insight and ideas for your next batch of digital content.

Let’s get started.