Category Archives: Marketing

How to find the best influencers for your brand

Guides, Marketing

Over the past year, Influencer marketing has been a great resource for many companies, no matter how big or small they are. There are many benefits from doing influencer marketing, the main one being the possibility of reaching out to an audience that is quite difficult to do with other types of marketing.

That being said, finding the right content creators is not an easy task. Sometimes, these types of campaigns might not have the results the brand is expecting, due to the selection of influencers. Choosing the correct influencer who brings authenticity to your brand will be key in order to get good results for your campaign. It’s not just selecting influencers who have a good amount of followers; there are many other variables that need to be considered in this process.

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How to Start a Marketing Agency

Digital Agency, Marketing

how to start a marketing agency

How to start a marketing agency by not going into major study loops? Well…

In today’s day and age, you shouldn’t need to attend a ‘Business 101’ course to know that marketing is essential for your agency.

Be it the traditional mediums of advertising to leveraging a growing number of digital channels, there is no shortage of ways to market your offerings.

However, with a countless number of others competing with you for people’s attention, it’s certainly not easy to start an agency nor outperform the competition.

In fact, for many businesses, investing in every component necessary to effectively stand-out is cost-prohibitive, or not an efficient use of company resources. But that doesn’t negate the need for marketing — cue outsourcing to dedicated marketing agencies.

With a global value of $1.2 trillion, gargantuan marketing and advertising spending certainly spells opportunity for marketing agencies.

On the surface, looking on how to start a marketing agency should be a no-brainer, but there’s a lot under the hood you need to be aware of before proceeding.

So, here’s the only guide that you will need on how to start a marketing agency.

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Facebook SEO

15 Facebook SEO Tips for Your Fan Page

Digital Agency, Marketing

What’s the most popular fan Page on Facebook? Well, naturally, Facebook’s. And it does’t have to be by all Facebook SEO requirements.

It boasts 213 million followers.

Samsung holds the second spot with 160 million fans, while Cristiano Ronaldo comes third with an impressive following of 123 million.

It’s hard to compete with these multi-billion dollar companies and celebrities, but you can give your company’s Fan Page on this social media network a boost by having an SEO strategy in place.

Given that there are 80 million small and medium business Pages on Facebook, you need to amp up your visibility if you want to cut through the noise and be noticed, and that’s exactly what search engine optimization can help you with.

Here are some tips which will point you in the right direction and after that you will be a Facebook SEO expert!

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