If you are a business owner, you may be questioning if SEO public relations would be beneficial for your brand. The answer is a resounding yes. The following article will outline the why’s and how’s behind integrating PR into your company’s SEO strategy. Continue reading
In this article, we talk about how you can report fake Google reviews before they manage to negatively affect your business.
In today’s day and age, you shouldn’t need to attend a ‘Business 101’ course to know that marketing is essential for your agency.
Be it the traditional mediums of advertising to leveraging a growing number of digital channels, there is no shortage of ways to market your offerings.
However, with a countless number of others competing with you for people’s attention, it’s certainly not easy to start an agency nor outperform the competition.
In fact, for many businesses, investing in every component necessary to effectively stand-out is cost-prohibitive, or not an efficient use of company resources. But that doesn’t negate the need for marketing — cue outsourcing to dedicated marketing agencies.
With a global value of $1.2 trillion, gargantuan marketing and advertising spending certainly spells opportunity for marketing agencies.
On the surface, looking on how to start a marketing agency should be a no-brainer, but there’s a lot under the hood you need to be aware of before proceeding.
So, here’s the only guide you will need.
What’s the most popular fan Page on Facebook? Well, naturally, Facebook’s. And it does’t have to be by all Facebook SEO requirements.
It boasts 213 million followers.
Samsung holds the second spot with 160 million fans, while Cristiano Ronaldo comes third with an impressive following of 123 million.
It’s hard to compete with these multi-billion dollar companies and celebrities, but you can give your company’s Fan Page on this social media network a boost by having an SEO strategy in place.
Given that there are 80 million small and medium business Pages on Facebook, you need to amp up your visibility if you want to cut through the noise and be noticed, and that’s exactly what search engine optimization can help you with.
Here are some tips which will point you in the right direction and after that you will be a Facebook SEO expert!
Creating content is hard if you’re doing it right. Anyone can bang out a blog post, but to truly craft something high quality, valuable, and engaging takes a lot of blood, sweat, and tears.
Does this sound at all familiar? You spend days on your latest piece of killer content, including interviews with experts, kick-ass graphics, and several rounds of revision and polish. You click publish, share with your social media profiles, and then …
Nothing.
Sure, you got a few likes and maybe a couple of comments, but nowhere near the level of traction you expected.
Why? You didn’t promote as well as you could have and should have. That’s the secret sauce to content in 2018.
“It’s smarter to find another 10,000 people to consume what you’ve already created as opposed to creating more.” ~Derek Halpern, Social Triggers
Promote more than you create.
If you are looking for fresh, new ways to improve your rankings – this will be an interesting read. In this post, you will learn how to use Reddit to Boost your SEO.
Reddit?
Yes, that’s right 😉
Many marketers don’t consider Reddit in their marketing efforts. In fact, Reddit seems confusing to most first-time visitors. That’s because this site brings you a blend of interesting news, random pictures, cool links, and numerous communities. And this is exactly what makes it so effective for marketers who want to reach a larger audience.
You may be surprised to discover that Reddit is the seventh most popular mobile social networking app in the US, as of May 2018. It also received over 1.6 billion unique visitors from February 2018 to April 2019.
More than that, Reddit has a highly engaged community. It is home to more than 1.2 million communities whose interests range from climbing and gaming to politics and archeology. From local meetups to music genres, there’s something for everyone.
In November 2017, there were 330 million monthly active Reddit users. Compare that to Twitter – the platform that a year later, in late 2018, managed to accumulate only 326 million monthly users.
Over time Reddit has transformed from a link aggregator and funny content consumer to an independent news generator and a trusted user review platform.
With such a massive audience, this popular social site can help you get backlinks and drive great traffic to your website. And all of this contributes to your SEO efforts. However, using Reddit for SEO can be tricky.
Using Reddit to blatantly promote links to your website, articles, or products will never work. In fact, it can do your brand more harm than good. Reddit wields huge power that it will use without discrimination both for evil and for good.
Posting non-relevant content or spammy links just for backlinks can get you downvotes.
And it can significantly damage the reputation of your brand…
…or it can give you free publicity and loyal customers.
If you want to get Reddit right, you need to put in real time and effort. It’s a content-sharing community where you can share links, pictures, videos, and anything that you find interesting. Reddit users, who are often called “Redditors,” vote your posted content up or down.
The most upvoted content gains popularity and rises to the front page every day. If your post reaches the front page on any day, you can expect tons of traffic driven to your website.
Redditors can also interact with your post through comments if your post is engaging enough. Many times, the comments on various posts end up becoming more popular than the posts themselves. So you should also leverage comments and interact with posts from other users.
“Understand Reddit users before jumping in,” advises Clare McDermott, who is the Co-Founder and Head of Research at Mantis Research. You want to engage with the Reddit community. So it is important to understand the people you are trying to engage with. Let’s take a look at some demographics related to Reddit users:
You can only win over this community by posting content that helps solve someone’s problems. If you share helpful content, people are more likely to upvote it. This will increase your chances of being discovered.
You should focus on becoming a legitimate member of the Reddit community. Once you become one of them, you can use it to boost your SEO in many ways. Here are some of the basic steps:
Reddit organizes content under various “subreddits” based on topics. Users can post, share links, comment, and vote on posts relevant to a specific topic in every subreddit. For example, r/bigseo is a popular subreddit that intends to foster growth and knowledge about SEO and inbound marketing. 
Image via Reddit
You need to find subreddits that are relevant to your brand, niche, or audience. Search for the most popular subreddits in your niche using the search bar and filter options. The following search results show top-performing subreddits in the “fashion” industry. 
Image via Reddit
Now you have a potential list of relevant subreddits. You should check all of these links to see which subreddits are the best fit for your brand. Read through their descriptions, community stats, and most active posts for help.
You can use the most relevant subreddits to research content ideas, engage with your niche audience, and share valuable content. Sharing relevant content in top subreddits can help you drive targeted traffic to your website and create high-quality backlinks too.
There is no substitute for great content. But brands and marketers often struggle to come up with content ideas that people will love to read and share.
You can look for content ideas that tend to perform well with your niche audience using subreddits. You just need to filter subreddits by popularity and time period. This site allows you to look for topics that are hot, new, controversial, top, or rising. Many of these can be turned into engaging blog posts. 
Image via Reddit
Another popular way to use Reddit for content ideas is to look for problems that you can solve with great content. For this, you need to use Reddit search options again.
Search for terms such as “how do you,” “figure out,” “I’m struggling with,” “tips,” or “biggest challenge” in subreddits.
Then filter results by comments to identify topics with maximum engagement value. When I searched for “how do you” in a subreddit related to social media, here’s what I discovered. 
Image via Reddit
With such results, it gets easier to identify topics that the community wants to know about. Some possible ideas for content based on the above search results can be:
You can repeat this process with various popular subreddits in your niche. Doing so can help you come up with dozens of potential content topics. To get a better understanding, you should also review the comments on each of these posts.
No matter which platform, videos are always an immensely powerful tool to create engagement. The immediate question that pops into mind is what kind of videos should you post? On Reddit, you have to be very careful about that. There is a popular 9:1 ratio for sharing content. Only 1 out of 10 posts should be your own.
The same rule applies to videos. Also, Reddit has some basic criteria for posting on popular subreddits like /r/videos. You should have a score of 10 links and 10 comments before you can share your videos there. 
Image Source: Reddit
Therefore, there is very little chance for you to talk about your brand on a platform like this. But when you do get a chance, you should make the most of it. The videos should be subtle and not an advertisement of your brand. It should look like a problem-solver.
On Reddit, you have no choice but to make your videos engaging. An explainer video is a great way to talk about your product while solving a problem at the same time.
You can make it engaging by making it animated, funny, and/or interactive, in addition to using a style of storytelling that draws attention. Platforms like Yum Yum Videos can help you create such videos based on your requirements.
Apart from your own videos, you have to share other valuable videos too. In fact, most of the time you will be sharing videos from other people. Look for interesting videos on news, comedy, debates, and discussions that the community may enjoy. Make sure that these videos already have good ratings or views before you share them. Try to post content somewhat relevant to your brand if possible.
Any SEO discussion is incomplete without keyword discussion. Picking the right keywords is the key to success for any SEO exercise. The same rule applies when you’re trying to use Reddit for SEO.
Before you select keywords for Reddit, you really need to understand the etiquette and language used on the platform.
Keep track of your audience and their comments and discussions, as well as how they talk. Make sure that they are going to use the same language while searching for a topic.
You could try reading threads on relevant subreddits to get a sense of the language and tone, which can give you some ideas for valuable keywords.
For keyword research, there is no substitute for Google Keyword Planner. Look for high search volume keywords related to your product or services. And find a way to adapt them for Reddit.
Platforms like Keywordit are ideal for Reddit, as it lets you enter a subreddit and discover popular keywords from that subreddit.
Look for relevant subreddits in which people ask questions and brands or experts have a chance to answer those questions. Of course, if you’re going to answer on behalf of your brand, you should add proper disclaimers and backlinks for your benefits.
Be patient because this is going to take a lot of your time and energy. But it’s highly effective and you will get relevant traffic in return.
Find the most popular subreddits relevant to your brand and get involved in popular or trending threads within those subreddits. You could even start your own thread once you’ve gained some notoriety within the community.
Here is an example of how a brand started a conversation on the subreddit /r/FoodPorn and got a lot of engagement within hours. 
Image Source: Reddit
And here’s another example where people are asking questions about safe websites and how to know which one is safe on the subreddit /r/YouShouldKnow/. Someone provided an answer by backlinking to a Google Product. 
Image Source: Reddit
It’s always a good idea to participate in these question-answer sessions before posting anything. This will help you build some credibility on the platform among your audience. They will have an impression that you are not there just to get backlinks.
You have to participate in and engage with posts for at least a month before you post something with a backlink to your site. Count your upvotes to measure the popularity of your comments.
While creating a post, you may want to tag it. This is not like hashtagging, but rather a tag that helps people understand what the post is all about. For some subreddits, it’s not even optional. See the subreddit rules on the side before posting anything so that your post doesn’t get rejected.
Keep track of other seasoned redditors and see how they engage with a post. You should also observe how they are linking to their website if they are doing so.
Once you’ve created a valuable piece of content, use relevant subreddits to promote it. Don’t forget to share your article on the Reddit thread that inspired you to write. Here is a link to top subreddits that you can refer to.
You can also send a personal message to the Redditor who first started a discussion on the topic. If they find your content helpful, they might share it with their audience. That gives you another opportunity to get high-quality backlinks to your website.
However, Reddit is not a place where you will want to share each and every article you write. You need to use it strategically so that it doesn’t look spammy.
You should focus on building a reputation by responding to comments and helping others with your expertise and knowledge.
Reddit is one of the most influential platforms in the world. Throughout the years it has become an important platform for the biggest brands to build a community and communicate with their most active consumers.
With time, Reddit users created their own lists of sweethearts and hated brands. Sometimes Reddit both loves and hates the same company, though. And everybody else is somewhere in between.
Some Reddit sweethearts are:
Among the hated you’ll always find:
Building a healthy relationship with the community on Reddit will lead to better customer loyalty and possibly even new sales. But in order to do that, you have to know what makes Reddit community tick and how to do Reddit advertising to them.
You may need to change your mindset a little before you start using Reddit. If you’re on the platform with only your business in mind, it will be a difficult nut to crack.
Reddit can be a great tool to help you drive targeted traffic and boost your SEO efforts. All you need to do is to understand how to engage with this community.
Unfortunately, many brands and marketers miss out on this opportunity. But you should use Reddit, especially when you are targeting specific niches. Reddit users can help you gain better visibility and improved search rankings for your brand.
Have you ever used Reddit for your SEO or content marketing campaigns? Please share your experiences in the comments below.
This article was created by Shane Barker. Shane is a digital marketing consultant for 15 years with an emphasis on Influencer Marketing in the last 5 years. He is specialized in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities.