Category Archives: Marketing

How to Use Google Search Console to Investigate Ranking Drops

October 24, 2024Marketing, SEO, SEO Analytics

When a website experiences a drop in search rankings, the immediate reaction is often panic. Ranking drops can lead to decreased traffic, lost conversions, and revenue declines.

However, with the right approach and tools, it’s possible to investigate and reverse the ranking decline effectively. One of the most valuable tools at your disposal is Google Search Console (GSC).

In this comprehensive guide, we’ll explore how to use Google Search Console to understand and investigate ranking drops, provide troubleshooting steps, and share strategies to regain your lost rankings.

From interpreting the data to taking actionable steps, this article will help you navigate the intricacies of ranking fluctuations.

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Mastering Business Email Etiquette: 11 Best Practices

October 17, 2024Copywriting, Guides, Marketing

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Mastering the art of business email etiquette isn’t just a nice-to-have skill; it’s an absolute must. Still, as important as it is, many people second-guess the basics: Am I too formal? Too casual? Is my message clear, or is it buried under too many words?

In this article, you’ll discover some best practices to make your professional emails stand out. From creating an attention-grabbing subject line to signing off in a way that keeps the conversation going, we’ll dive into the essential details of email communication that many often overlook.

Ready to dive in?

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The Impact of Visual Content on Marketing Performance

September 26, 2024Digital Agency, Marketing

“How can I drive more customers to my business?”

Well, isn’t this the age-old concern of every single business across all industries? As the competition increases, building a positive presence among audiences is crucial. And the oldest and most proven method is advertising.

But today’s business landscape teaches us that advertising products and services is not enough. Businesses must connect with customers through other media as well, which are most commonly social media platforms.

This is where knowing and implementing visual content becomes a key to marketing strategies.

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Omnichannel Retail Strategy 101: A Beginner’s Guide (2024)

July 26, 2024ecommerce, Guides, Marketing

Omnichannel retail receives 494% more orders than single-channel campaigns. But, only a few successfully used them because many struggle to coordinate their marketing campaigns across multiple channels. If you are too, our guide will help you develop a comprehensive omnichannel retail strategy that streamlines your marketing functions.

Our guide discusses the practical steps in developing a winning omnichannel retail strategy. It covers examples, best practices, and ethical strategies. After exploring this guide, you can create consistent marketing campaigns that attract the right audience.

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Email Gamification: Tips, Best Practices, and Examples to Boost Email Marketing!

June 19, 2024Digital Agency, Marketing

Do you ever feel like your emails get lost in the inbox with no clicks, reads, or engagements? It can be frustrating when you’ve invested considerable time and energy in a visual treat and 200-word explainer.

If that’s the case, then maybe it’s time to ditch the snoozefest and inject some fun into your email marketing strategy!

That’s where email gamification comes in– and it’s not just about sending Candy Crush to your customers (although that might be pretty cool, too). Want to learn more?

Let’s understand email gamification, how it works, why it is important, and how it impacts email marketing campaigns.

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Generative Engine Optimization: Is this the Death of SEO?

March 22, 2024Marketing, SEO

For the longest time, Google has held the crown as the go-to search engine for every query that people might have.

Google’s overarching popularity gave birth to search engine optimization, a process by which web owners can compete and rank their pages for a given search query.

But with the advent of generative AI and the rise of large language models, will generative engines (GE), like ChatGPT or Gemini, replace search engines as the primary mode of information?

In a 19-page research study, six researchers from various universities (Princeton University, Georgia Tech, IIT Delhi, and Allen Institute of AI) believe so.

SEO arguably transformed the marketing world during the reign of search engines. However, as AI-oriented generative engines rapidly increase in popularity, the researchers believe “Generative Engine Optimization” is the new modern paradigm in marketing.

According to them, GEO aims to boost the visibility of content creators in generative engine responses.

In this article, we’ll take a closer look at generative engine optimization. Flesh out its advantages and disadvantages, differentiate GEO vs SEO, explore how you can implement GEO, and, ultimately, answer the golden question: is GEO the death of SEO?

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