Category Archives: Marketing

Email Gamification: Tips, Best Practices, and Examples to Boost Email Marketing!

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Do you ever feel like your emails get lost in the inbox with no clicks, reads, or engagements? It can be frustrating when you’ve invested considerable time and energy in a visual treat and 200-word explainer. 

If that’s the case, then maybe it’s time to ditch the snoozefest and inject some fun into your email marketing strategy!

That’s where email gamification comes in– and it’s not just about sending Candy Crush to your customers (although that might be pretty cool, too). Want to learn more?

Let’s understand email gamification, how it works, why it is important, and how it impacts email marketing campaigns.

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Generative Engine Optimization: Is this the Death of SEO?

Generative Engine Optimization: Is This the Death of SEO Blog Banner

For the longest time, Google has held the crown as the go-to search engine for every query that people might have. 

Google’s overarching popularity gave birth to search engine optimization, a process by which web owners can compete and rank their pages for a given search query.

But with the advent of generative AI and the rise of large language models, will generative engines (GE), like ChatGPT or Gemini, replace search engines as the primary mode of information?

In a 19-page research study, six researchers from various universities (Princeton University, Georgia Tech, IIT Delhi, and Allen Institute of AI) believe so. 

SEO arguably transformed the marketing world during the reign of search engines. However, as AI-oriented generative engines rapidly increase in popularity, the researchers believe “Generative Engine Optimization” is the new modern paradigm in marketing. 

According to them, GEO aims to boost the visibility of content creators in generative engine responses.

In this article, we’ll take a closer look at generative engine optimization. Flesh out its advantages and disadvantages, differentiate GEO vs SEO, explore how you can implement GEO, and, ultimately, answer the golden question: is GEO the death of SEO?

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Is Generative AI the Future of Content Marketing?

Is Generative AI the Future of Content Marketing Blog Banner

Ever since the advent of ChatGPT, generative AI has been sort of a hot and sensitive topic across various industries, and for good reason!

Forget the paranoia that artificial intelligence might take over humanity and usher in the age of the Matrix. The most imminent threat of generative AI is automation, putting people’s livelihoods in a vulnerable position.

Given humanity’s penchant for wealth and convenience, it’s only natural for big companies to explore the capabilities of AI to serve their bottom line. Part of this campaign is leveraging AI to automate sectors within businesses that could use less human resources and more robots.

One of these branches is content marketing

Before the AI craze, digital marketers took pride in bridging the gap between companies and customers through content. 

While content marketing does the job of attracting organic traffic, it’s no secret that content creation is a massive time-consumer and budget depleter. 

Therefore, generative AI seems like the perfect compromise that satisfies the need for said wealth and convenience. 

Today, Forbes says more than half of marketers actively use generative AI with 22% more planning to adopt it soon, believing it can save them an average of 5 hours of work per week. Comfort aside, however, a few questions have circulated my thoughts, like:

  • Do the benefits of AI in marketing extend to content quality?
  • Is generative AI for content marketing effective, metrics-wise?
  • Is generative AI the future of content marketing?

Let’s explore the answers here today.

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10 Holiday SEO Tips to Increase Traffic & Sales (2023)

10 Holiday SEO Tips to Increase Traffic & Sales (2023)

The holidays are a time when many people do their shopping online. If you’re running an e-commerce store, you can prep it for seasonal shopping to increase your traffic and sales.

In this guide, you’re going to discover 10 holiday SEO tips to ensure that your website is well-optimized for the surge in online shopping during the festive period. It doesn’t matter if it’s Black Friday, Cyber Monday, or Christmas.

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How to Integrate Social Media Into SEO Strategies?

How to Integrate Social Media Into SEO Strategies?

SEO or search engine optimization is arguably the best organic strategy to promote a business or person through a website. It is a digital marketing approach that enhances a website to effectively get it to the top positions of search engine result pages. It helps increase the website’s traffic and improves brand awareness. 

When looking for a particular product or service, the first thing people tend to do is search on the internet through Google or some other search engine. They tend to visit the pages that appear on the top few positions because it gives them more trust in the company. If you want your web pages to appear on the top ranks of the SERP, thereby increasing traffic and resulting in higher sales and revenue, SEO would be the ideal way to go. 

Marketing experts have opted for a range of approaches to work on a website’s SEO, like tapping on various tools and channels. That includes blog content, well-optimized meta descriptions, internal and external reference links, and even social media. 

Social media is one of the best digital marketing strategies. It helps connect with the target audience effortlessly, create awareness about the brand and its products and services, share engaging content, and drive traffic to the website or application. That’s why, most of the top digital marketing agencies work on Social media marketing as their SEO strategy for client projects.

Now the question is, “Can you integrate Social Media Marketing into SEO strategies?”. If so, how? But before moving on to the integration, let’s see how social media affects SEO and how it’s crucial for SEO. 

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Your Ultimate Guide To Creating A Social Media Brand Ambassador Program

Your Ultimate Guide To Creating A Social Media Brand Ambassador Program

Did you know that while most companies believe social media is important for their business, only a small percent have a social media strategy? That means most businesses are just winging it when it comes to social media. And that’s a huge mistake.

Why? Because social media is one of the best ways to connect with customers and create relationships with them. In fact, customers who engage with brands on social media are more likely to be loyal than those who don’t. And they’re also more likely to recommend your company to others.

That’s why it’s so important to have a social media brand ambassador program in place. A good ambassador program will connect your company with passionate fans who will help promote your brand on social media.

In addition, a brand ambassador program can also help you create content, interact with customers, and boost your social media reach.

If you’re not sure how to get started with a social media brand ambassador program, don’t worry. We’ve got you covered. This article will give you everything you need to establish your own social media brand ambassador program so that you can take advantage of social media  and take your business to the next level.

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