Category Archives: Marketing

35 Public Relation Tools Every PR Expert is Missing Out On

public relations toolsExperts reckon that PR has always been about building good relationships with journalists and content creators of reputed news agencies. But we say if you have the public relation tools listed bellow – PR will be a piece of cake.

While the goals of a marketing professional are comprehensible to most businesses, PR professionals have a whole different story to tell. Their promises usually go along the lines of –establish brand name in the respective industry, increase authority, drive traffic and leads, and score huge backlinks etc.

With this curated collection of Public Relation tools most of the PR experts are massively missing out.

Why?

It’s simple – if you could be more productive, automate portion of your work, do more with less, and do it better than most – wouldn’t you do it?

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33 Email Delivery Tools to Better Your Email Marketing Campaign

Email Delivery ToolsEmail isn’t dead and it isn’t going anywhere, at least not for B2B marketers.

It’s a brilliant marketing tool that offers personalization, behavioural triggered automation, and sophisticated segmentation to deliver key content at the perfect time. It can help build up an engaged audience, nurture prospects, close sales, and make customers so happy they turn into loyal brand advocates.

Email is the 3rd most influential source of information for B2B audiences, and according to Hubspot, 86% of professionals prefer to use email when communicating for business purposes. Even more impressive, Campaign Monitor reports that every $1 dollar spent in the US on email marketing shows a return on investment of $44, which is a statistic that has been going up drastically year-over-year.

So, what does that mean for your company? Simply put, it means you’re missing out on big opportunities if email is not part of your overall marketing strategy.

In this blog post, we’ll break down 33 of the top email delivery platforms to help you decide which tool is the best fit for your specific needs and goals.

Let’s begin!

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How to Become an Affiliate and Make Passive Income

How to become an affiliateEverybody dreams of being their own boss. But unless you were born into money, or are a trust fund baby, there’s a good chance you’re part of the majority that wakes up most of the week to the daily grind.

While there’s no shame in that, you could still be your own boss to a certain extent, sans the massive amount of resources required by putting up your own business. The concept is called passive income, and one of the ways to do it is through affiliate marketing.

So, in this article, you will learn how to become an affiliate, get affiliate links and earn a steady revenue stream.

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8 Types of SaaS Email Examples That You Should Have Sent Yesterday

saas email examples

Let’s face it, selling SaaS requires many efforts. Before your prospect hits ‘Confirm the payment’ button, you’ll go through blood, sweat, and tears. And if your efforts aren’t thoroughly planned and deliberate, the prospect will hit this sacred button on your competitor’s website. That is why we are here to split with you these great SaaS email examples.

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How to create Rich Snippets for Shopify, Woocommerce & Bigcommerce Stores

How to create Rich Snippets

There are plenty of e-commerce options available if you want to set up a personal online store. In fact, there are so many that it can be difficult to pick one; what follows are a handful of the most-used and recommended platforms on the market.

More important than the actual platform, however, is how you use the available web-based tools in setting up your site. We’ll cover the utility of rich snippets, and how important they are to the search engines.

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PPC Consultant Rates – The Ultimate Pricing Guide for Launching Your Agency

PPC Consultant RatesWhen launching your own PPC agency, it is important to consider the monetary values of your PPC consulting services. How to calculate your PPC Consultant Rates? Should you charge hourly? Do you charge every client the same?

After all, how do you generate decent revenue as a professional AdWords consultant? And what about recurring revenue?

Sure, you know how to capture customers – that’s pretty much your job. But how do you keep those customers with good PPC consultant rates?

You want to remain competitive within the PPC marketing industry, yet if your PPC consultant rates are too low, you will lose credibility and clients will assume low quality. However, if your rates are too high, clients might favor your competitors’ pricing.

So, how do you do it all?

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