For the longest time, Google has held the crown as the go-to search engine for every query that people might have.
Google’s overarching popularity gave birth to search engine optimization, a process by which web owners can compete and rank their pages for a given search query.
But with the advent of generative AI and the rise of large language models, will generative engines (GE), like ChatGPT or Gemini, replace search engines as the primary mode of information?
In a 19-page research study, six researchers from various universities (Princeton University, Georgia Tech, IIT Delhi, and Allen Institute of AI) believe so.
SEO arguably transformed the marketing world during the reign of search engines. However, as AI-oriented generative engines rapidly increase in popularity, the researchers believe “Generative Engine Optimization” is the new modern paradigm in marketing.
According to them, GEO aims to boost the visibility of content creators in generative engine responses.
In this article, we’ll take a closer look at generative engine optimization. Flesh out its advantages and disadvantages, differentiate GEO vs SEO, explore how you can implement GEO, and, ultimately, answer the golden question: is GEO the death of SEO?
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