If there’s one thing that’s true about marketing, it’s this: it’s a gamble. You expect a positive return when you set out on spending for a new marketing campaign. But more often than not, it’s not showing where it counts—your revenue.

Now you’re looking to pivot; play the long game and see how it works out. You see content marketing as a viable option. But, you know it will require constant spending. Naturally, you’re on the fence. As a prudent entrepreneur, you have to ask: will this be just another expense, or can this be an asset?

You can answer this question by learning the concept of content marketing ROI. But before we get into that, let’s explore content marketing returns from an accounting perspective. First, we’ll tread the surface of what content marketing is about. Then we’ll dive deeper into how it can be an asset and how accountants and bookkeepers can help pave the way for a return on your investment.

If you want to connect with this vast audience you’ll need to step up your social media marketing campaigns. Social media marketing tools can be a great boost for your campaigns, and employing these assets can help you get the most out of your marketing efforts and manage them effectively.

Your work can be made simpler and more efficient with the aid of these tools.

A few short years ago, it’d been nigh unthinkable that Instagram Stories would become central marketing tools. They did, arguably, show some promise since their inception; brands working with influencers on the platform was not uncommon. But over time, between the feature’s evolution and users’ ingenuity, it has developed into an undeniably potent tool. Using Instagram Stories effectively can raise brand awareness, incite engagement, humanize brands, and ultimately drive sales.

That’s easier said than done, however, as are most marketing endeavors. Still, Instagram confirms that a staggering one-third of the most-viewed Instagram Stories are from businesses – and that’s before considering influencers. So it’s definitely worth the effort, and thankfully there are ample ways to succeed with creativity.

In the early days of the internet, SEO was everything when it came to building an online presence. The higher your website ranked in search engine results pages, the more traffic you stood to get. And while SEO is still important today, social media has become an increasingly powerful force when it comes to building online presence.

For businesses and brands looking to succeed online, social media is just as important as SEO. This is why it helps to have a holistic approach to digital marketing, which involves implementing the right combination of strategies from SEO to social media. When done correctly, this approach can lead to big results in terms of online visibility and traffic.

In this blog, we help you navigate the social media sphere to boost your brand’s SEO efforts. Discover how to choose the right platform and leverage social media today!

Who wants to dominate the online world?

Everyone.

When building a website, your primary goal is to generate an exclusive revenue stream. And for that, you need a flawless harmony between responsive web design and high-quality content.

According to PRNewswire, 94% of people start by noticing the aesthetics of a website or application before they decide whether to continue or move on.

Now, that fact has intrigued you. Let’s take a dive to understand the impact of web design and user journey on website conversion rate, what factors of web design influence conversion rate, how to take them into consideration, and develop strategies to create a unique brand value. 

Looking at the trending video marketing strategies, live streaming will be right at the top. The pandemic brought live streaming to the fore.

With live streaming, it became easier for businesses to connect with the audience at a more personal level. Live streaming became the biggest social media hit.

The top social media platforms such as YouTube, Instagram, Facebook, etc., soon realized the huge potential of live streaming.

They adapted to the new trend and soon tweaked their algorithms to encourage users to live stream more and more.

This massive tool called ‘Live Streaming’ is patronized by the biggest social media platforms. Of all the social media platforms begging for your attention, why should you choose Instagram?