If there’s one thing that’s true about marketing, it’s this: it’s a gamble. You expect a positive return when you set out on spending for a new marketing campaign. But more often than not, it’s not showing where it counts—your revenue.
Now you’re looking to pivot; play the long game and see how it works out. You see content marketing as a viable option. But, you know it will require constant spending. Naturally, you’re on the fence. As a prudent entrepreneur, you have to ask: will this be just another expense, or can this be an asset?
You can answer this question by learning the concept of content marketing ROI. But before we get into that, let’s explore content marketing returns from an accounting perspective. First, we’ll tread the surface of what content marketing is about. Then we’ll dive deeper into how it can be an asset and how accountants and bookkeepers can help pave the way for a return on your investment.
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