Category Archives: Marketing

PPC Consultant Rates – The Ultimate Pricing Guide for Launching Your Agency

PPC Consultant RatesWhen launching your own PPC agency, it is important to consider the monetary values of your PPC consulting services. How to calculate your PPC Consultant Rates? Should you charge hourly? Do you charge every client the same?

After all, how do you generate decent revenue as a professional AdWords consultant? And what about recurring revenue?

Sure, you know how to capture customers – that’s pretty much your job. But how do you keep those customers with good PPC consultant rates?

You want to remain competitive within the PPC marketing industry, yet if your PPC consultant rates are too low, you will lose credibility and clients will assume low quality. However, if your rates are too high, clients might favor your competitors’ pricing.

So, how do you do it all?

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How to Send Cold Business Introduction Emails [with examples]

business introduction emailsThe first time I sent a bunch of cold business introduction emails, it was a complete disaster.

My email didn’t just land in the spam box. It annoyed my contact so much that he emailed back asking me to never bother him again.

Since then, I’ve sent out hundreds of cold business introduction emails. Some of these landed in the spam folder. Most didn’t earn any replies. But quite a few of them ended up as leads and eventually, new clients.

This is the cold hard truth about running an agency: you will have to write cold emails to win deals.

I’ll show you everything I’ve learned about writing deal-winning introductory emails in this post.

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127 Marketing Tactics – Most Epic Growth Hacking List and Free eBook

Marketing TacticsHave you ever searched for All the Marketing Tactics known to human kind in one post?

Is that you? -Then you will love This List.

We curated the best marketing growth strategies from a selection of 2105 articles and the top 100 growth hackers.

All the marketing tactics you’ll ever need are here!

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8 Multi-Million Dollar CEOs Tell You How to Run a Digital Agency

How to run a digital agencyIn this article, you will find out how to run a digital agency from 8 CEOs who have managed to build multi-million dollar digital agencies (each, not collectively).

A quick side note: Welcome to the Linkody blog. First time around? Linkody is an easy-to-use and affordable backlink tracker in real-time. Start your free 30-day trial here.

Have you ever heard of topseos.com?

Well, in the digital marketing world, TopSEOs is a big deal since they identify and rank the best marketing agencies across the web through a rigorous evaluation process.

Since we aim only for the best content for Linkody users, we decided to interview the CEOs of 8 multi-million dollar agencies from the “Top 100 SEO companies” ranking (where you can also see their revenues, employee count, retention rates and more interesting stats). Moreover, they agreed to answer 6 questions on how to run a digital agency.

Just like in our latest popular post, where we asked 12 SEO experts for advice on 5 evergreen SEO questions, you’ll again learn some practical tips & strategies from which you can learn how to run a digital agency.

Here are the 6 questions that we asked The Creative Momentum, Be Found Online, Rocket 55, Straight North, 1Digital Agency, PageTraffic, 1st on the List and E2M:

  1. Is it more practical for a digital agency to focus on a specific niche or keep the spectrum broad and why?
  2. What’s your top advice on how digital agencies can find more clients?
  3. What are the determining factors that will get a potential prospect browsing your website contact you?
  4. How do you deal with over demanding customers?
  5. How do you keep people on your team focused and productive?
  6. Which channels (e.g. word of mouth, paid ads, cold outreach etc.) have contributed most to your growth?

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