Top 15 Social Media Marketing Tools for Business (2024 Update!)

If you want to connect with this vast audience you’ll need to step up your social media marketing campaigns. Social media marketing tools can be a great boost for your campaigns, and employing these assets can help you get the most out of your marketing efforts and manage them effectively.

Your work can be made simpler and more efficient with the aid of these tools.

Tool Uses for Social Media Marketing:

Social media platforms are expanding along their user bases. Therefore, you must understand how to use social media as a business owner.

Additionally, it covers a broad spectrum of procedures, including anything from visual design to computation-based tasks like analysis, content creation, and customer research.

So where can you find the skills and tools you need to put your company’s social media plan into practice? That’s what we’re here to find out.

Being authentic to your brand, communicating to your audience how it resonates with your followers, and demonstrating how it will benefit them are the cornerstones of social media marketing.

Here are the top tools and choices for you to consider:

1. Buffer

Buffer assists companies with the planning and administration of their social media content on sites like Facebook, LinkedIn, Instagram, and Twitter. Team members upload content to your queue and schedule it for posting at certain periods on your social media platforms. Buffer can assist you in audience engagement and social media performance analysis.

Let’s imagine, for instance, that you have multiple members of your marketing or media team who are responsible for posting material to social media. Before pressing the publish button, team members evaluate posts for quality. In order to avoid overlap, Buffer then enables sharing of each user’s posts according to a predetermined schedule. 

Pros of using Buffer 

• Shop Grid: You can include a link to the product’s URL on your website in posts with shoppable products so that readers can make purchases right there on social media.
• First comment: To increase interaction, provide a “first comment” when creating your Instagram post.
• Hashtag Planner: To create and save hashtags for use in upcoming social media posts, utilize the hashtag planner.
• Instagram tagging: When you post on Instagram, add your location and tag users.
• Stories and Post Analytics: Analyze the effectiveness of posts, stories, and hashtags using the analytics for stories and posts
• Custom Reports: Create social media presence reports to share with your team
• Answers: Your most frequently asked questions related to social media can be answered by the Buffer team.

Cons of using Buffer

Buffer isn’t a full tool, thus you need to use other tools in addition to it. The only things you can’t do are view your incoming mentions, reply to comments and messages, interact with other people’s posts, etc. You can plan articles and look at stats, though. It once had a function called Buffer Reply that assisted with part of this; however, it has since been deleted. I got around this by adding extra tools like Brand24 and Hootsuite (to watch the feed) (for social listening).

2. Visme

Visme is an easy-to-use visual content creation and collaboration platform. With Visme, you can add movement to your brand strategy with presentations, infographics, videos, animations, and other forms of visual content.

Visme includes a drag-and-drop editor and a library of hundreds of templates, photos, and animated characters.

It is the only tool that allows you to create various forms of content as simple graphics but with a series of interactive features to bring static content to live, such as the ability to animate any object and assign actions. 

Combining simplicity with flexibility allows you to create engaging visual content to capture your audience’s attention.

Pros of using Visme

• Visme comes with hundreds of templates with a large variety of design types.
• It is very easy to use, you don’t need prior design experience.
• It has a collection of native integrations, so you can connect Visme to other tools you already use
• Discuss ideas, give feedback and collaborate with your team in real-time.

Cons of using Visme

• Visme is more expensive than other SAAS platforms
• The search feature needs improvements
• There is a limited variety of animated content

3. Buzzsumo

Buzzsumo is used for research. Using a large amount of current data, this tool enables all users to find the social media networks’ most shared content.

The search areas include other domains in addition to your own. The data gathered can be used by content creators to come up with ideas, produce high-performing material, and track the outcomes of their work.

Pros of using Buzzsumo

• Examine the material that appears most frequently on social media. 
• Identify influencers with a connection to certain themes
• Monitor the competition and base your analysis on their content.
• Permit users to learn everything about hot themes and audience-relevant material
• A powerful tool for researching the insights and keywords used in competitors’ posts

Cons of using Buzzsumo

Not all social networks are covered by BuzzSumo, which is helpful for getting insights from Twitter, Facebook, Reddit, YouTube, and Pinterest but falls short of covering all social media networks. It provides no insights into Instagram or newer networks like TikTok and Snapchat. 

4. Hootsuite

Because it makes managing many profiles from a single dashboard straightforward, Hootsuite is regarded as one of the top social media marketing tools.

With Hootsuite, you can update over 35 well-known social networks, including Facebook and Twitter, evaluate comments, and communicate with your client base (including Profiles, Events, Groups, and Fan Pages) LinkedIn (includes Profiles, Pages, and Groups) (including Profiles, Pages, and Groups) Foursquare, Google+, and WordPress blogs.

 Additionally, there are a lot of other platforms (including Vimeo, Reddit, Instagram, Tumblr, Flickr, MailChimp, Slideshare, Storify, Edocr, Get Satisfaction, and others) via third-party apps.

Pros of using Hootsuite

• Plan out posts in advance
• Watch several streams simultaneously
• Utilize media analytics and listening to connect with your customer base.
• Provide detailed, clearly accessible analytics data
• Permit group interaction
• Able to effectively manage social media client service
• Utilize social media for customer service management

Cons of using Hootsuite

• Confusion can arise with the interface. What some Hootsuite users find to be benefits may turn out to be disadvantages for them.
• For example, having so many social networks and profiles displayed in the UI, especially at the Pro level, can be confusing because there is so much activity going on in any given tab. The user interface intimidates me a little bit. I would appreciate something a little less crowded.
• Costs may accumulate. Adding more than one team member raises the cost even though the Pro plan is only $9.99 per month; adding a second team member doubles the cost to approximately $20 per month.
• And even while the majority of the apps in the directory are free, some call for premium memberships. Additionally, certain analytics reports have a fee that raises the price overall.

5. Canva

Canva is a fantastic free social media platform with an intuitive UI that makes it simple for users to produce eye-catching photos for their campaigns.

Canva is a simple tool to use, even for individuals who have no creative experience. You can utilize the tool’s many pre-made templates and original visuals whenever you like. In other words, Canva is a drag-and-drop interface, web-based graphic creation tool.

Pros of using Canva

• Create the visual identity of your brand with your logo, colors, and fonts.
• Drag-and-drop software gives away more than 60,000 free templates
• Enable specialized templates.
• There are more than 60 million premium stock pictures, videos, and illustrations.

Cons of using Canva 

• Canva does not offer local file storage: you will have to wait to access your designs to make changes if the website is unavailable for some reason.
• Use of Designs Too Often: Because so many others have utilized your preferred template, you could feel that your design isn’t all that original. But by being more imaginative, you can resolve this difficulty.
• Spend money on desirable features: There may be something in the Canva library that you like, but it costs money to utilize.
• You can’t switch from one design to another:A design element cannot be transferred from one design to another. You would have to do it manually if you wanted to match style.
• No source document: You need a Canva account to modify, share, or export your design, unlike Adobe Photoshop, Illustrator, or InDesign. To perform complex edits, you cannot access your design as a raw file.

6. Social Champ

Social Champ allows you to distribute your content simultaneously across all social media channels.One of Social Champ’s best features is customer assistance, which allows you to republish your content on Facebook and Twitter.

Pros of using Social Champ

• The ability to bulk upload data from a CSV file.
• Republish on Twitter and Facebook.
• To reuse your content, organize your posts into groups.
• Social media content calendars allow you to plan postings for several weeks.
• Look for excellent, practical stories to recommend as content.

Cons of using Social Champ 

Because it’s a more recent, less well-known platform, occasionally there may be technical issues, but these are swiftly resolved. – Although the mobile app might use some UI improvements and is a little rudimentary, I programme everything from my phone and don’t actually require the app.

7. Post Planner

Using Post Planner, you can find the content and schedule automatic social media posts for your social media accounts.

They support the majority of the main social media networks.

Pros of using Post Planner

• Automatic posts on five different social media sites
• Cross-posting capabilities that work seamlessly.
• Brand mention notifications in real-time.
• Outstanding post-scheduling solution.
• Strong content search engine and personalized library.
• Capability for reporting and social analytics.

 
Cons of using Post Planner-

• Although they appear to be available, the content fields are empty.
• When a post is scheduled on numerous social media platforms, it counts as MULTIPLE posts. Without having to start from scratch, IT might move a planned post back to the developing phase and/or replace or add another social media to it.

8. MeetEdgar

MeetEdgar focuses on posting automation. The program will consider the content you wish to make visible and generate posts rather than simply assisting you with scheduling. The method automatically creates ideas for additional postings based on clips from a relevant link’s body. After that, you choose the one you want and schedule it.

Pros of using MeerEdgar

• The ability to automatically generate posts promoting articles and other content, eliminating much of the work involved in social media optimization.
• A/B testing can assist you in publishing the best pieces based on the responses and engagement of your target audience.
• The capability to automatically generate new posts from recycled, effective posts.

 
Cons of using MeetEdgar

• Just 3 platforms are available for posting
• No ability to control the actual dialogue To share, retweet, comment, etc., you need to still sign in to each platform separately.
• one-way control is all you got.
• Only the scramble option is available when adding posts to a library to determine their posting order.

9. Social Insider

Because consumers think it’s a wonderful alternative for producing analytics and reports for your clients, Social Insider has grown a big audience for its social media marketing product.

Pros of using Social Insider

• You may get an analysis of content, brands, and advertisements in one location with the use of a unified analytics dashboard. 
• Find out which of your competitor’s Facebook fans are the most active.
• Examine the promoted posts on the pages of your rivals.
• View the most popular nations from the websites of your competitors. 
• Get the most popular articles from your rivals for a given period.
• Find out how the pages of your competitors have changed.
• Choose whether followers want to use likes or reactions. 
• Comments, likes, and shares are indicators of engagement by category.
• Monitoring, analytics, and hashtag research for Instagram

 
Cons of using Social Insider

•  The analytics are unclear, and dashboards can’t be customized.

10. Promo

Promo makes it simple to submit films every day by providing pre-made ones.

Pros of using Promo

• Utilize their video calendar and select from thousands of different templates.
• There is a specific video template that can be utilized on any date in the video calendar. You may submit your images and create a film from them as well

Cons of using Promo 

• Apps occasionally lag.
• No options for customizing the logo
• less choices for sound editing in videos 

11. All Hashtag

All Hashtag is, as the name suggests, all about hashtags.

You may generate, create, analyze, and look for the most popular hashtags.

There are four hashtag tools on the website right now:

Hashtag Generator is a hashtag generator that produces trending, random, or live hashtags and displays the most relevant ones for you.

Create your hashtags with the help of the hashtag creator. For your marketing plan, Hashtag Analytics examines a hashtag to glean some analytical data about it.

Top Hashtags and explains which hashtags are the most effective and well-liked.

Based on your chosen keywords, Hashtag’s Hashtag Generator provides you with the top 30 and more hashtags. Based on a term, the hashtag generator suggests relevant hashtags. You can use the top, random, or live filters to locate the hashtags you need. When ready, use the copying button to copy the produced hashtags.

Pros of using All Hashtag

• Hashtag Generator is a hashtag generator that produces trending, random, or live hashtags and displays the most relevant one for you.
• Create your hashtags with the help of the hashtag creator.
• For your marketing plan, Hashtag Analytics examines a hashtag to glean some analytical data about it. Top Hashtags provides information on the greatest and most popular hashtags.

 
Cons of using All hashtag

• In hashtag research, a country filter cannot be used.
• When creating a hashtag, you cannot determine the number of searches or its popularity; instead, you need to paste it in different places.

12. Brand24

With the use of Brand24, a social media listening tool, you may learn what people are saying about your company online. Through this application, you may keep track of brand references online. You may also use it to find influencers in your industry.

Pros of using Brand24

Online media presence is one sector of business where we all compete. Even if it sounds delicate, it can be reduced down to a few elements: 

• Online opinions of a company, its goods or services, or anything else
• Percentage of the industry’s voice 
• Volume of media mentions online
• Reach of business-related material on social media 
• Engagement with brand-related content 
• Important authors discussing brands
• Customer opinions

Cons of using Brand24

• Compared to the desktop version, the mobile application does not deliver the same level of satisfaction.
• You won’t find CRM (customer relationship management) functionality in this tool.
• Since the tool is a bit expensive, not everyone can afford it.Users alone might not be able to.
• You can see a lot of spam results or mentions while utilizing the programme that have nothing to do with you.

13. VistaCreate

People without prior design knowledge can generate graphics and images using VistaCreate. Although the function and interface are similar to Canva, this app offers more free templates than Canva.

There are templates and filters for each social media network to construct the ideal campaign. Located on the platform are image editing, object design, and Animation Audio.

Pros of using VistaCreate

• Background elimination
• Including a frame in a picture
• Including text or speech bubbles
• Twisting and flipping pictures
• Images can be resized, blurred, and cropped.

 
Cons of using VistaCreate

• Designing content for mobile phones is difficult
• Fewer unique templates

14. Sendible

Sendible was chosen as the ideal solution for integration because of the wide range of platforms that it may be utilized with. As a customer, you can integrate Sendible with a tonne of other services, like Instagram,Twitter, LinkedIn, Google My Business (GMB), YouTube, Canva, Google Analytics, WordPress,, and amore. In total, 17 different platforms or tools can be combined with Sendible.

Pros of using Sendible

• Possibilities for more integration than with some other suppliers
• You can keep tabs on your social media game using a useful social media dashboard.

Cons of using Sendible

• Every time a term or hashtag is analyzed, only Twitter posts are displayed on search mentions.
• not being able to pick the video’s thumbnail
• Absence of tag features & constant profile reconnections 

15. Animoto

Animoto is a tool where users may make films for various social networking sites. Many business owners could find it difficult to produce and edit videos, especially marketing teams that might lack the necessary production or editing skills. Animoto can assist in producing videos that seem professional and preserve the brand’s relevance.

Pros of using Animoto

• Enables the integration of your videos with systems like HubSpot.
• Provides the option to use pre-made storyboards if you don’t want to start from scratch.
• Allows for the use of the videos you make across several platforms. including Twitter, LinkedIn, Facebook, and YouTube.

Cons of using Animoto

• In this tool, individual clips cannot be edited.
• The options for placing text on videos are too restricted and occasionally don’t fit well with the photos or video behind them.
• Many grid options for multiple photos in a limited image arrangement don’t always work. You can now begin to see the possibilities for how you could enhance your social media impact and process the appropriate solution once you’ve seen what the top social media management platforms have to offer.
• The good news is that most platforms allow you to explore, test, and even understand the software well enough to include it in your marketing resume skills section if you’re just starting out in the field and want to check out a few platforms. Pick one to try, then relish the journey of learning!
• Businesses can make use of social media channels to boost brand recognition, brand loyalty, and brand purchases by utilizing any of the aforementioned apps.com

Final Words

There are many helpful social media marketing software accessible, and new ones are always being developed.

Finding tools that will support your marketing efforts and spending time getting to know them are the keys to effective social media marketing. Don’t be hesitant to expand your toolkit, but don’t get rid of older ones just because something more modern and attractive has come along.