The importance of videos has grown as many businesses have started to work their way around the visual medium to increase their appeal. With an ever-growing number of people sharing or watching online videos, businesses need to take advantage of this trend and use videos in a company’s SEO strategy. To do so, a video needs to be made in an engaging way that will captivate viewers.

Video marketing is quickly becoming the most popular form of marketing and it is not hard to see why. The statistics show that users spend more time watching videos than any other form of media. Some videos are only a minute long and yet they have a huge number of views and likes, which makes it easier for a business to grow its brand.

Businesses are now taking advantage of the power that videos have and are looking for ways to create engaging videos to capture people’s attention and help them gain more traffic. Companies have realized just how effective this technique has been when it comes to increasing traffic and making the most out of their brand by giving people a more direct glimpse into the business.

With the growing digital age, people have shifted their focus on social media to drive business growth and reach out to mass prospects. Users have been highly influenced by social media and have been investing more of their time on platforms like Instagram. 

Instagram is one of the most used social media platforms with 75% of Gen Z, 57% of millennials, and 47% of middle-aged people being active on Instagram. It is a powerful platform that holds the potential to make a huge impact on users.

By leveraging an Instagram feed on your website you provide a seamless experience to users where they can find everything they need in one place. You can drive growth and transform your website experience.

The ever-growing mountain of data that companies are collecting can be daunting and understanding how to use this data effectively can be a real challenge.

However, data-driven marketing is becoming increasingly important if you wish to stay ahead of the competition. It’s safe to say that you may definitely be falling behind if you are not using this data to inform your marketing decisions.

But where do you start? There are endless possibilities for what you can do with your data. And, if you’re not careful, you can quickly become overwhelmed.

Do you recall the term data-driven marketing strategy? The modern marketing industry offers more consumer insights than ever, so hearing this phrase is typical.

In the most basic terms, a data-driven marketing strategy uses customer data to make marketing decisions. This could be anything from using purchase history to predict what a customer might want to buy next to sending targeted marketing emails based on location or past interactions with your brand.

That’s why we’ve put together this list of five proven data-driven marketing strategies that you can start using today. Let’s see some of the most crucial data-driven marketing strategies that bring results!

Before we go any further, let’s quickly address the elephant in the room and take a look at the definition behind data-driven marketing.

Are you struggling to write unique content?

Is your article still showing plagiarism after hours of research, effort, and editing? These are the challenges almost every writer, student, and marketer has to deal with.

The core requirement in content writing is to deliver unique content. However, writers unfamiliar with paraphrasing techniques find writing information in their own words challenging.

Plagiarism occurs when you try to copy an idea without changing the original words used in another source.

In this case, it’s vital to understand that writing plagiarism-free content for SEO is not simply dependent on a single factor. You must keep a check-in balance of various factors that fulfill the uniqueness in writing.

This article will share 10 tips on how to write plagiarism-free content for SEO. If you add real value, this can take your rankings to the top shelves of the SERP.

In addition to SEO, each tip applies to any web content, whether for marketing, informational, or academic purposes.

As someone running a small business, you want to find the best way to get customers on your site. Once you have their attention, you’re more likely to make the sale. There’s so much competition out there though, so how can you be sure that you’ll get them on to your site in the first place and come back to make the purchase?

Website retargeting is the best way to get visitors and potential customers to visit your site. It’s often called Remarketing, and it helps spread awareness of your brand. It’s quite simple, really.

The first step is to have someone visit your website, where they would then receive a retargeting cookie. Then, the retargeting cookies will place ads strategically on the websites they visit, be it search engines, or social media. Afterwards, when they click on the ad, it will bring them back to your website to complete the sale. With B2B, the biggest challenge is visitors, and you need visitors to have sales.