Abandoned carts. Crickets during launches. Warm leads that never convert.
Not to mention the blood, sweat, and tears your team poured into every campaign for seemingly no reason.
It’s enough to worry any brand.
Brands rely on high traffic and conversions to not only stay afloat but to reach their long-term business goals.
When brands invest in company resources, labor, and campaign efforts without success, they have trouble scaling their business. Eventually, they may even need to shut down.
If you’re nodding your head in agreement, you might be worried about the state of your own campaigns.
You might be asking yourself …
“What am I doing wrong?”
“How can I keep my company afloat like this?”
“What if the next campaign we invest in makes or breaks our business?”
Or, maybe your marketing woes aren’t this dramatic. Maybe your company is doing just fine, but you’d still like to see higher traffic and conversions.
You could also be somewhere in the middle — that’s fine, too.
The truth is, no matter what stage you’re in with your business, you can use retargeting strategies to acquire more traffic and convert more leads.
In this article, we’ll break down everything you need to know about retargeting strategies. We’ll also lay out seven strategies you can start implementing right away.
Let’s take a look.Continue reading