The ever-growing mountain of data that companies are collecting can be daunting and understanding how to use this data effectively can be a real challenge.

However, data-driven marketing is becoming increasingly important if you wish to stay ahead of the competition. It’s safe to say that you may definitely be falling behind if you are not using this data to inform your marketing decisions.

But where do you start? There are endless possibilities for what you can do with your data. And, if you’re not careful, you can quickly become overwhelmed.

Do you recall the term data-driven marketing strategy? The modern marketing industry offers more consumer insights than ever, so hearing this phrase is typical.

In the most basic terms, a data-driven marketing strategy uses customer data to make marketing decisions. This could be anything from using purchase history to predict what a customer might want to buy next to sending targeted marketing emails based on location or past interactions with your brand.

That’s why we’ve put together this list of five proven data-driven marketing strategies that you can start using today. Let’s see some of the most crucial data-driven marketing strategies that bring results!

Before we go any further, let’s quickly address the elephant in the room and take a look at the definition behind data-driven marketing.

Are you struggling to write unique content? Is your article still showing plagiarism after hours of effort and editing? These are the challenges almost every writer, student, and marketer has to deal with.

The core requirement in content writing is to deliver unique content. But writers unfamiliar with paraphrasing techniques find it challenging to write information in their own words. Plagiarism occurs when you try to copy an idea without changing the original words used in another source.

In this case, it’s vital to understand that writing plagiarism-free content for SEO is not simply dependent on a single factor. You have to keep a check-in balance of various factors that fulfill the element of uniqueness in writing.

This article will share the best tips to write plagiarism-free content for SEO which can take your rankings to the top shelves of the SERP. Apart from SEO, each tip can also be applied to any web content be it for marketing, informational, or academic purposes.

As someone running a small business, you want to find the best way to get customers on your site. Once you have their attention, you’re more likely to make the sale. There’s so much competition out there though, so how can you be sure that you’ll get them on to your site in the first place and come back to make the purchase?

Website retargeting is the best way to get visitors and potential customers to visit your site. It’s often called Remarketing, and it helps spread awareness of your brand. It’s quite simple, really.

The first step is to have someone visit your website, where they would then receive a retargeting cookie. Then, the retargeting cookies will place ads strategically on the websites they visit, be it search engines, or social media. Afterwards, when they click on the ad, it will bring them back to your website to complete the sale. With B2B, the biggest challenge is visitors, and you need visitors to have sales.

As a business or brand owner, two thoughts trigger every step you take and every decision you make concerning your business and brand. These thoughts are: “how to make huge sales” and “how to do better than your competitors”, and these boil down to one thing – which is getting your Public Relations Tools right!

Back when things were done manually and outside the social space, the tools obtainable were newsletters, advertorials, flyers, posters, pamphlets, radio and television broadcasting, etc. Still, these manual tools can only do as much as their capacity can do.

But now that everything has been moved online and digital, the coverage and effectiveness of Public Relations have been taking up several notches using relevant digital PR tools that make the job less tedious and more productive.

According to recent research by HubSpot, 96% of customers stated that their interest in video increased after the pandemic. 9 out of 10 people prefer to watch marketing videos from businesses and brands in this digital era.

If you are not doing email marketing by using videos, you miss a great opportunity. So, this is the right time to invest in video marketing. Use videos in email marketing and increase your brand awareness and other business objectives.

Let’s look into this blog; we will discuss the step-by-step guide for effective video email marketing and its benefits to your business.