Social media marketing has become a necessity for most businesses. Nowadays, unless you have a strong social media presence, you’ll have difficulty reaching users and getting them to engage with your brand.

Although it isn’t difficult to create several profiles for your company on various social networks, unless you are active and manage to amass a large following – it will be hard to gain a significant benefit from managing those channels. Thankfully, there are ways to get around this problem. One of the most efficient techniques is to partner with an influencer who can promote and represent your brand on social media.

However, many marketers aren’t too knowledgeable when it comes to influencers, and we see the same mistakes get repeated time and again. To help you avoid the common pitfalls, we have compiled a list of 7 common mistakes brands make while working with influencers.

Abandoned carts. Crickets during launches. Warm leads that never convert. 

Not to mention the blood, sweat, and tears your team poured into every campaign for seemingly no reason. 

It’s enough to worry any brand. 

Brands rely on high traffic and conversions to not only stay afloat but to reach their long-term business goals. 

When brands invest in company resources, labor, and campaign efforts without success, they have trouble scaling their business. Eventually, they may even need to shut down. 

If you’re nodding your head in agreement, you might be worried about the state of your own campaigns. 

You might be asking yourself …

“What am I doing wrong?”

“How can I keep my company afloat like this?”

“What if the next campaign we invest in makes or breaks our business?”

Or, maybe your marketing woes aren’t this dramatic. Maybe your company is doing just fine, but you’d still like to see higher traffic and conversions. 

You could also be somewhere in the middle — that’s fine, too.

The truth is, no matter what stage you’re in with your business, you can use retargeting strategies to acquire more traffic and convert more leads. 

In this article, we’ll break down everything you need to know about retargeting strategies. We’ll also lay out seven strategies you can start implementing right away. 

Let’s take a look.

Social media has significantly and undeniably taken a big role in everyone’s lives nowadays. Look around, and almost everyone you know has at least one social media account. This is why it’s best to utilize social media to promote your Amazon business. Plugging your business will help you rank your Amazon products and gain traction from your followers. With it, it’s best to say that you’re hitting multiple birds at once.

In this definitive guide to effective social media strategies on Amazon, we provide you tips on how you can use them immediately to help you grow your sales and increase the visibility of your product. We also cover a few best practices to keep in mind when executing these strategies. Read on to know more about how you can apply this to your business!

TikTok has become one of the most popular social media networks. It’s become appealing because of its huge number of users and the age of its creators and audience. 70% of creators’ ages are 13 to 24. That’s crucial for marketing purposes, especially if you want to reach younger generations.

With the right approach in mind, it’s possible to gain a considerable following, especially now since the platform is still in its growth stage. Keep reading to learn some of the tactics to follow to grow your audience on TikTok.

Before we break down all the details, let’s look at why TikTok is such a good marketing opportunity.