Category Archives: Marketing

Affiliate Marketing Basics: Where to Start?

Marketing
Businesswoman working at home. Freelancer and her workspace.

Your alarm goes off at 6 AM. You gulp down breakfast and rush out the door. Then you spend the next hour sitting in traffic, barely managing to make it to work on time. 

Once there, your day consists of endless, mind-numbing reports, meetings, and phone calls. Then you spend another hour in the car trying to get home.

Even worse, it’s the same thing… day after day. When does it end?

Have you thought about getting into affiliate marketing? When done properly, it can be a lucrative side gig, a full-time income, or even a long-term passive income solution for entrepreneurs who want to escape the daily grind.

In fact, Statista reports that brands will be spending about 8.2 billion dollars on affiliate marketing by 2022. That’s an increase of more than 3 billion dollars since 2017. Clearly, now is a great time to tap into the potential of this growing industry.

Learning affiliate marketing basics and implementing them today will put you in a prime position to take advantage of this expected growth. Here’s what you need to know to get started.

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How to find the best influencers for your brand

Guides, Marketing

Over the past year, Influencer marketing has been a great resource for many companies, no matter how big or small they are. There are many benefits from doing influencer marketing, the main one being the possibility of reaching out to an audience that is quite difficult to do with other types of marketing.

That being said, finding the right content creators is not an easy task. Sometimes, these types of campaigns might not have the results the brand is expecting, due to the selection of influencers. Choosing the correct influencer who brings authenticity to your brand will be key in order to get good results for your campaign. It’s not just selecting influencers who have a good amount of followers; there are many other variables that need to be considered in this process.

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How to Start a Marketing Agency

Digital Agency, Marketing

how to start a marketing agency

How to start a marketing agency by not going into major study loops? Well…

In today’s day and age, you shouldn’t need to attend a ‘Business 101’ course to know that marketing is essential for your agency.

Be it the traditional mediums of advertising to leveraging a growing number of digital channels, there is no shortage of ways to market your offerings.

However, with a countless number of others competing with you for people’s attention, it’s certainly not easy to start an agency nor outperform the competition.

In fact, for many businesses, investing in every component necessary to effectively stand-out is cost-prohibitive, or not an efficient use of company resources. But that doesn’t negate the need for marketing — cue outsourcing to dedicated marketing agencies.

With a global value of $1.2 trillion, gargantuan marketing and advertising spending certainly spells opportunity for marketing agencies.

On the surface, looking on how to start a marketing agency should be a no-brainer, but there’s a lot under the hood you need to be aware of before proceeding.

So, here’s the only guide that you will need on how to start a marketing agency.

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