Conscientious companies act with integrity, honesty, responsibility, respect, and accountability. Companies that put ethics at the core of their business strategy possess a positive impact on their customers’ affective devotion towards the brand.
In this article, we’ll review the models of 10 companies whose truly ethical practices are helping them both win and retain the market share of their customer base.
Continue reading
How do you increase sales conversions and nurture clients you already close deals with to become loyal customers? How can you make prospects buy your offer and make repeat purchases? In both cases, follow-up on sales is crucial.
Data from Marketing Donut’s blog indicates that you need about five follow-ups on average to close 80% of sales deals. But for some marketers and sales representatives, sales follow up is a closed book. The report shows that sales reps follow up only 20% of leads─giving up on 80% of potential buyers.
In other words, you’re losing a substantial part of your business income due to the lack of sales follow-ups. But there are several follow-up techniques you can start applying today to close deals without being salesy.
So, how can you follow up with leads to keep the momentum going? In this article, you will learn sales follow up best practices. I will cover the following areas:
73% of millennials are willing to pay extra for sustainable offerings. Ethical marketing is going through the roof. Now is the best time to apply it to your business and cash in on all of the benefits.
In this article, we’ll look at the 13 best ways to use ethical marketing to attract the right audience. They will help you avoid getting into trouble with the law and make sure your brand will stay aligned with its values. Look for instance at how these companies are using ethical marketing the right way.
It’ll lead to a massive increase in sales, conversions, and the number of loyal customers.
Continue reading
Authority marketing involves positioning your brand as a thought leader or expert in your business niche or community. Through sustained effort continuously providing valuable information, it positions your brand as a source of knowledge which others can trust.
The challenge is acute for new brands and websites as their chances of getting high-quality backlinks, which is one of the most critical aspects of acing search rankings, is fairly low. If you too are experiencing the same issue with your brand, we suggest you actively consider exploring authority marketing to build up your search presence.
Continue reading
Every digital marketer has heard the phrase “the money is in the list” if you are wondering whether it is true – yes it is.
To put things into perspective, it is reported that email marketing can generate $38 per $1 spent, that is ROI of 3,800% – having a hard time thinking of another marketing channel with similar results? Me too.
But chances are, that if you are reading this post about tips to grow your email list, you already know that. Now you need to know how to grow your list consistently and as much as possible.
After all, the magic is in the numbers, the bigger list you have the more monetization opportunities it offers. It rolls like a snowball, as not only monetization increases but ironically with the growth of your list it becomes even easier to…grow your list some more.
In this post, we will discuss tips on how to grow your email list, and shape it into an additional pillar of your online business.
Continue reading
Are you a top leading B2B or B2C company or small scale entrepreneur? Any of the business types you belong to, one certainly would have competitors! A little competition is healthy and can even lead to positive innovation & creativity!
Doesn’t it sound interesting to get your brands in front of those customers or users already involved with your online rivals? In traditional means, it can be a daunting task to push up your promotional campaigns. Understanding who your competitors are and knowing their subscribers or customers makes the process a whole lot easier.
And it is always wise to choose smart work over hard work.
It is a very well-thought strategy to advertise to the customers of your target competitors. It cuts the clutter of trial and error and promises a better ROI in the long run.
But before targeting the audience, first, you need to think of a way to figure out who these individuals really are. However, at least from an online viewpoint, you can show up to your rival’s online audience. In general, marketing the pre-existing customers of your target competitors is still like a laser target and can prove to be extremely useful!
We are here to help you with it. Here are some of the simple yet best ways to target competitors’ customers with advertising. It will help you get some fresh ideas & tactics for managing the campaigns that outsmart your competitors.
Continue reading