How to start a marketing agency by not going into major study loops? Well…

In today’s day and age, you shouldn’t need to attend a ‘Business 101’ course to know that marketing is essential for your agency.

Be it the traditional mediums of advertising to leveraging a growing number of digital channels, there is no shortage of ways to market your offerings.

However, with a countless number of others competing with you for people’s attention, it’s certainly not easy to start an agency nor outperform the competition.

In fact, for many businesses, investing in every component necessary to effectively stand-out is cost-prohibitive, or not an efficient use of company resources. But that doesn’t negate the need for marketing — cue outsourcing to dedicated marketing agencies.

With a global value of $1.2 trillion, gargantuan marketing and advertising spending certainly spells opportunity for marketing agencies.

On the surface, looking on how to start a marketing agency should be a no-brainer, but there’s a lot under the hood you need to be aware of before proceeding.

So, here’s the only guide that you will need on how to start a marketing agency.

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Creating strategies and content is hard if you’re doing it right. Especially cold emailing strategies for content promotion. Anyone can bang out a blog post, or email but to truly craft something high quality, valuable, and engaging takes a lot of blood, sweat, and tears. 

Does this sound at all familiar? You spend days on your latest piece of killer content, including interviews with experts, kick-ass graphics, and several rounds of revision and polish. You click publish, share with your social media profiles, and then …

Nothing.

You did not use cold emailing strategies for content promotion.

Sure, you got your few likes and maybe a couple of comments, but nowhere near the level of traction, you expected.

Why? You didn’t promote as well as you could have and should have. That’s the secret sauce to content in 2018.  The answer lies in cold emailing strategies for content promotion. Crafted till the last detail.

“It’s smarter to find another 10,000 people to consume what you’ve already created as opposed to creating more.” ~Derek Halpern, Social Triggers

Promote more than you create.

Email isn’t dead and it isn’t going anywhere, at least not for B2B marketers.  It’s a brilliant marketing tool that offers personalization, behavioral triggered automation, and sophisticated segmentation. There are various email delivery tools that help you deliver key content at the perfect time.

Email marketing software can help build up an engaged audience, nurture prospects, close sales, and make customers so happy they turn into loyal brand advocates. 

Email is the 3rd most influential source of information for B2B audiences, and according to Hubspot, 86% of professionals prefer to use email when communicating for business purposes. Even more impressive, Campaign Monitor reports that every $1 dollar spent in the US on email marketing shows a return on investment of $44, which is a statistic that has been going up drastically year-over-year.

So, what does that mean for your company? Simply put, it means you’re missing out on big opportunities if email and email delivery tools are not part of your overall marketing strategy.

In this blog post, we’ll break down 33 of the top marketing email delivery tools to help you decide which tool is the best fit for your specific needs and goals.

Let’s begin!

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