Category Archives: Marketing

How to create Rich Snippets for Shopify, Woocommerce & Bigcommerce Stores

How to create Rich Snippets

There are plenty of e-commerce options available if you want to set up a personal online store. In fact, there are so many that it can be difficult to pick one; what follows are a handful of the most-used and recommended platforms on the market.

More important than the actual platform, however, is how you use the available web-based tools in setting up your site. We’ll cover the utility of rich snippets, and how important they are to the search engines.

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PPC Consultant Rates – The Ultimate Pricing Guide for Launching Your Agency

PPC Consultant RatesWhen launching your own PPC agency, it is important to consider the monetary values of your PPC consulting services. How to calculate your PPC Consultant Rates? Should you charge hourly? Do you charge every client the same?

After all, how do you generate decent revenue as a professional AdWords consultant? And what about recurring revenue?

Sure, you know how to capture customers – that’s pretty much your job. But how do you keep those customers with good PPC consultant rates?

You want to remain competitive within the PPC marketing industry, yet if your PPC consultant rates are too low, you will lose credibility and clients will assume low quality. However, if your rates are too high, clients might favor your competitors’ pricing.

So, how do you do it all?

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How to Send Cold Business Introduction Emails [with examples]

business introduction emailsThe first time I sent a bunch of cold business introduction emails, it was a complete disaster.

My email didn’t just land in the spam box. It annoyed my contact so much that he emailed back asking me to never bother him again.

Since then, I’ve sent out hundreds of cold business introduction emails. Some of these landed in the spam folder. Most didn’t earn any replies. But quite a few of them ended up as leads and eventually, new clients.

This is the cold hard truth about running an agency: you will have to write cold emails to win deals.

I’ll show you everything I’ve learned about writing deal-winning introductory emails in this post.

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