When launching your own PPC agency, it is important to consider the monetary values of your PPC consulting services. How to calculate your PPC Consultant Rates? Should you charge hourly? Do you charge every client the same?

After all, how do you generate decent revenue as a professional AdWords consultant? And what about recurring revenue?

Sure, you know how to capture customers – that’s pretty much your job. But how do you keep those customers with good PPC consultant rates?

You want to remain competitive within the PPC marketing industry, yet if your PPC consultant rates are too low, you will lose credibility and clients will assume low quality. However, if your rates are too high, clients might favor your competitors’ pricing.

So, how do you do it all?

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The first time I sent a bunch of cold business introduction emails, it was a complete disaster.

My email didn’t just land in the spam box. It annoyed my contact so much that he emailed back asking me to never bother him again.

Since then, I’ve sent out hundreds of cold business introduction emails. Some of these landed in the spam folder. Most didn’t earn any replies. But quite a few of them ended up as leads and eventually, new clients.

This is the cold hard truth about running an agency: you will have to write cold emails to win deals.

I’ll show you everything I’ve learned about writing deal-winning introductory emails in this post.

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