Category Archives: Marketing

How to Send Cold Business Introduction Emails [with examples]

business introduction emailsThe first time I sent a bunch of cold business introduction emails, it was a complete disaster.

My email didn’t just land in the spam box. It annoyed my contact so much that he emailed back asking me to never bother him again.

Since then, I’ve sent out hundreds of cold business introduction emails. Some of these landed in the spam folder. Most didn’t earn any replies. But quite a few of them ended up as leads and eventually, new clients.

This is the cold hard truth about running an agency: you will have to write cold emails to win deals.

I’ll show you everything I’ve learned about writing deal-winning introductory emails in this post.

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How to Create A Unique Selling Proposition [Examples Included]

Creating a Unique Selling Proposition

Creating a unique selling proposition is the key to build a sustainable business online and, especially, a blog.

With every passing year, the online competition gets increasingly intense.

According to OptinMonster, there are approximately 600 million blogs in the world today, with 60 million getting added every month. With the sheer number of blog articles in existence, it’s possible that most bloggers have already covered the majority of topics within each industry. 

Sure, you may get some traffic, some comments, or some people may even subscribe to your email list. But it’s taken you years to get to this level. A few questions might linger your thoughts like:

  • How can I elevate my business above the fold?
  • What do I need to build a sustainable online business?

Three words: Unique selling proposition.

But how exactly do you create a USP? Stay tuned because in this tutorial, we’ll teach you how to make a unique sellin proposition.

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