Running any business is hard, but running a digital marketing agency can be especially challenging. With fast-paced technological advancements happening every day, the industry is constantly changing and evolving. Every day, there is a new trend that you need to catch up to. Whether it is social media, PPC ad campaigns, or website design, there is always something new that you can do. Although the dynamic environment of this industry is rich with potential and growth opportunities, surviving and thriving can sometimes be difficult.
The goal of every business is to grow, not just stay functional. However, growth can mean different things for different people or agencies, depending upon their values, vision, and mission.
Growth has some standard identifying features, such as:
Increased ROI and regular profits
Increasing opportunities to expand
If your business shows any of the above signs, you are ready for the next big step — scaling your agency.
If you are a business owner, you may be questioning if SEO public relations would be beneficial for your brand. The answer is a resounding yes. The following article will outline the why’s and how’s behind integrating PR into your company’s SEO strategy.Continue reading →
Content is a crucial part of SEO that has been helping businesses gaining more visibility, ranks, and traffic. However, content is not only useful for marketers but also for customers/users.
Through great quality content, they get great quality knowledge that improves their buying decisions.
Thousands of marketers all over the world have been using the content as their primary channel of marketing and content has never disappointed them.
However, the life of the content is short (in most of the cases), the information which is great for now will not be great in the future.
Data, information, advice, and process keep changing with time and so does the demand for content.
This is why content needs to be refreshed from time to time so that its value doesn’t go down. Nobody wants to read the old information about some topic because the information is not valuable anymore.
To learn how to audit content, I am going to show you some great tips through which you can lift up the quality of your content and generate more traffic.
But first, you need to know why you are auditing the content, what are the reasons?
How to start a marketing agency by not going into major study loops? Well…
In today’s day and age, you shouldn’t need to attend a ‘Business 101’ course to know that marketing is essential for your agency.
Be it the traditional mediums of advertising to leveraging a growing number of digital channels, there is no shortage of ways to market your offerings.
However, with a countless number of others competing with you for people’s attention, it’s certainly not easy to start an agency nor outperform the competition.
In fact, for many businesses, investing in every component necessary to effectively stand-out is cost-prohibitive, or not an efficient use of company resources. But that doesn’t negate the need for marketing — cue outsourcing to dedicated marketing agencies.
With a global value of $1.2 trillion, gargantuan marketing and advertising spending certainly spells opportunity for marketing agencies.
On the surface, looking on how to start a marketing agency should be a no-brainer, but there’s a lot under the hood you need to be aware of before proceeding.
So, here’s the only guide that you will need on how to start a marketing agency.