
I once had a classmate in college who never wore the same clothes twice. After rocking outfits once, she often gave them away or disposed of them to buy a new set.
While this habit spoke volumes about her upbringing and net worth, it also showed a lot about her level of creativity.
See, normal people wouldn’t wear their best outfit once and toss it in the trash. You’d restyle it, mix it with new pieces, and make it work for different occasions.
Content works the same way.
As marketers, we spend hours crafting articles, videos, and graphics—why use them once? The smartest marketing strategy is not always about creating more, but making the most of what we already have.
Enter: Content Repurposing.
Content repurposing is about reworking and reshaping existing content to extend its lifespan and reach new audiences across various platforms. In other words, it involves getting results with less effort.
Let’s dive into how content repurposing works here!
Continue reading