In the world of online marketing, there are two schools of thought: those who think that link building ROI is the bread and butter of marketing campaigns and those who don’t.
While updates like the dreaded Penguin and above have shattered the dream of link farms and black hat link building, Google was never against quality linking. In fact,if done right, this is a fantastic SEO technique to have in your quiver!
But there’s a problem with link building.
It’s difficult to measure the impact on your business (or the Return of Investment). ROI is a business indicator that shows if your efforts are being translated into profit or not. After all, your link building campaigns should be focused on increased conversions. So Link building ROI is the way to go.
When was the last time that you came upon a successful business that didn’t have a business website?
It is almost impossible.
And that is not a surprise. The internet changed the way we find products and services, so businesses had to evolve.
Here are some numbers to illustrate what we’re talking about. 93% of online buying experiences begin with search engine queries. If your business is missing out on a first page rank on a SERP, it’s missing out on 90% of all search engine traffic.
So we established that it is important that your potential customers and clients can find you online. How do you ensure that? Well, the tried and tested way is through search engine optimization.
There are a lot of different techniques you can use to increase the rankings of your website and they are usually divided into 2 distinct groups – on-page and off-page SEO.fwhich link
Let’s dive deeper into these techniques and discuss what they entail and how to use them.
Creating strategies and content is hard if you’re doing it right. Especially cold emailing strategies for content promotion. Anyone can bang out a blog post, or email but to truly craft something high quality, valuable, and engaging takes a lot of blood, sweat, and tears.
Does this sound at all familiar? You spend days on your latest piece of killer content, including interviews with experts, kick-ass graphics, and several rounds of revision and polish. You click publish, share with your social media profiles, and then …
You did not use cold emailing strategies for content promotion.
Sure, you got your few likes and maybe a couple of comments, but nowhere near the level of traction, you expected.
Why? You didn’t promote as well as you could have and should have. That’s the secret sauce to content in 2018. The answer lies in cold emailing strategies for content promotion. Crafted till the last detail.
“It’s smarter to find another 10,000 people to consume what you’ve already created as opposed to creating more.” ~Derek Halpern, Social Triggers