Category Archives: Digital Agency

33 Email Delivery Tools to Better Your Email Marketing Campaign

Email Delivery ToolsEmail isn’t dead and it isn’t going anywhere, at least not for B2B marketers.  It’s a brilliant marketing tool that offers personalization, behavioral triggered automation, and sophisticated segmentation. There are various email delivery tools that help you deliver key content at the perfect time.

Email marketing can help build up an engaged audience, nurture prospects, close sales, and make customers so happy they turn into loyal brand advocates. 

Email is the 3rd most influential source of information for B2B audiences, and according to Hubspot, 86% of professionals prefer to use email when communicating for business purposes. Even more impressive, Campaign Monitor reports that every $1 dollar spent in the US on email marketing shows a return on investment of $44, which is a statistic that has been going up drastically year-over-year.

So, what does that mean for your company? Simply put, it means you’re missing out on big opportunities if email and email delivery tools are not part of your overall marketing strategy.

In this blog post, we’ll break down 33 of the top marketing email delivery tools to help you decide which tool is the best fit for your specific needs and goals.

Let’s begin!

Continue reading

How to Perform Competitive Landscape Analysis to Better Rank on Google

competitive landscape analysisSometimes, having a great strategy for your site isn’t enough to drive organic traffic. Competitive landscape analysis to boost your rank on Google is a must especially when you are just starting out. 

Optimizing for search engines is a dynamic process because you always have to take into account what your competitors are doing.

It can get quite difficult and confusing at times, but there are plenty of strategies and tools that you can utilize to help you out.

In this short article, I’ll cover how you can analyze competitive landscape and beat the competition using a few tools and techniques.

Continue reading

How to Find SEO Clients with Linkedin [Acquisition Automation Guide]

How to find SEO ClientsThe world of SEO is highly competitive, ever-changing, constantly evolving and could easily be renowned for being one of the busiest industries in the world. So how to find SEO clients is something most of the businesses ask every day.

Today, we’re going to explore the ins and outs of finding and locating new SEO contacts for your SEO-related business, as well as delving into everything you need to know about contacting these potential new clients in the most productive and efficient way possible before securing the final deal.

Continue reading

PPC Consultant Rates – The Ultimate Pricing Guide for Launching Your Agency

PPC Consultant RatesWhen launching your own PPC agency, it is important to consider the monetary values of your PPC consulting services. How to calculate your PPC Consultant Rates? Should you charge hourly? Do you charge every client the same?

After all, how do you generate decent revenue as a professional AdWords consultant? And what about recurring revenue?

Sure, you know how to capture customers – that’s pretty much your job. But how do you keep those customers with good PPC consultant rates?

You want to remain competitive within the PPC marketing industry, yet if your PPC consultant rates are too low, you will lose credibility and clients will assume low quality. However, if your rates are too high, clients might favor your competitors’ pricing.

So, how do you do it all?

Continue reading

How to Sell SEO Services – 2 Experts Share Their Best Advice [Must See Tips]

how to sell seo servicesThere are more SEO agencies than minion costumes for a Halloween party. So the only way your agency can get clients is to learn how to sell SEO services.

As there are hardly any articles that provide with tested tips on selling SEO services, we decided to question two of the top SEO experts and ask them – How to sell SEO services?

To crack this nut, we emailed Robert Lovell and Elena Tahora

  • Robert is a writer, editor and digital marketer working in the UK. He creates marketing and PPC campaigns at JTC Consultants.
  • Elena is part of the SEO team at Keen.com.mt. The company specializing in online marketing and SEO tactics.

Continue reading