Category Archives: Digital Agency

How to Create A Unique Selling Proposition [Examples Included]

Creating a Unique Selling Proposition

Creating a unique selling proposition is the key to build a sustainable business online and, especially, a blog.

With every passing year, the online competition gets increasingly intense.

According to OptinMonster, there are approximately 600 million blogs in the world today, with 60 million getting added every month. With the sheer number of blog articles in existence, it’s possible that most bloggers have already covered the majority of topics within each industry. 

Sure, you may get some traffic, some comments, or some people may even subscribe to your email list. But it’s taken you years to get to this level. A few questions might linger your thoughts like:

  • How can I elevate my business above the fold?
  • What do I need to build a sustainable online business?

Three words: Unique selling proposition.

But how exactly do you create a USP? Stay tuned because in this tutorial, we’ll teach you how to make a unique sellin proposition.

Continue reading

Google’s Pigeon Update: What does it mean for the SEO world?

Google Pigeon

Recently was unveiled Google’s pigeon update to its search algorithm, engineered to improve local search.

The name Pigeon has been coined by the folks over at SearchEngineLand and not Google itself. Google, in reality, has not even indicated that there has been an update.

However, fluctuations in the SERPs and other tell-tale signs have led us to conclude that there has been a major update. Continue reading

8 Ways to Automate PR – & how PR Tracker is all you need

pr trackerWorking with journalists, other agencies and creating high-quality articles can be quite demanding. If only there would be a way (or two) to automate PR and take the weight off your shoulders.

A PR Tracker one might wonder?

Drumm-roll, please!

Now there’s a PR tracker that can automate 8 of your daily tasks that took most of your time.

Keep reading & think what you will do with all the free time.

As a PR person, you might not even know what is a PR tracker (or as we call it – backlink checker) and why you should get one.

Let me break it down for you. Continue reading