In this article, you will find out how to run a digital agency from 8 CEOs who have managed to build multi-million dollar digital agencies (each, not collectively).

A quick side note: Welcome to the Linkody blog. First time around? Linkody is an easy-to-use and affordable backlink tracker in real-time. Start your free 30-day trial here.

Have you ever heard of topseos.com?

Well, in the digital marketing world, TopSEOs is a big deal since they identify and rank the best marketing agencies across the web through a rigorous evaluation process.

Since we aim only for the best content for Linkody users, we decided to interview the CEOs of 8 multi-million dollar agencies from the “Top 100 SEO companies” ranking (where you can also see their revenues, employee count, retention rates, and more interesting stats). Moreover, they agreed to answer 6 questions on how to run a digital agency.

Just like in our latest popular post, where we asked 12 SEO experts for advice on 5 evergreen SEO questions, you’ll again learn some practical tips & strategies from which you can learn how to run a digital agency.

Here are the 6 questions that we asked The Creative Momentum, Be Found Online, Rocket 55, Straight North, 1Digital Agency, PageTraffic, 1st on the List and E2M:

1. Is it more practical for a digital agency to focus on a specific niche or keep the spectrum broad and why?
2. What’s your top advice on how digital agencies can find more clients?
3. What are the determining factors that will get a potential prospect browsing your website to contact you?
4. How do you deal with over-demanding customers?
5. How do you keep people on your team focused and productive?
6. Which channels (e.g. word of mouth, paid ads, cold outreach, etc) have contributed most to your growth?

Continue reading →