Looking for a one-way ticket to SEO Stardom? These 71 best SEO tools in 2020 have created more SEO consultants than Udemy.
Here we have gathered 72 best of the best SEO tools 2020 that can make you a Pro.
The list of tools that every SEO professional must have. We strongly recommend taking advantage of these best SEO tools in 2020.
Don’t miss out – this might be your chance to shine.
Let’s begin – for a better overview see our Table of Contents.
Drum noises… The best SEO tools 2020!
- All-in-one best SEO Tools 2020 for Growth Hacking
- Backlink Analysis & Monitoring Tools
- Technically best SEO tools 2019
- Ping Submission/Indexing Tools
- Keyword Tracking Tools
- Keyword Research Tools
- Site Analytics & Performance Tools
- On-page Optimization Tools
- Link Building & Outreach Tools
- Content Strategy Creation Tools
- Best SEO Tools 2020 for Local Businesses
- Mac SEO software tools
- Which is best SEO tool 2020 for you?
All-in-one best SEO Tools 2020 for Growth Hacking
Ahrefs has loads of tools for tracking backlinks and keywords.
With ahrefs, you can not only track your own backlinks and keywords, but you can also view your competitors’ keywords and backlinks, that way it’s possible to overturn and rebuild their strategies. The data is always the latest and holds a high level of accuracy.
Serpstat was founded in 2013 as a keyword research tool and has been growing and improving ever since.
An in-house software turned into an independent product that is now on its way to becoming a global leader.
In August of 2016 Serpstat turned into an all-in-one SEO platform, and now it offers 5 essential tools used by professional digital marketers worldwide.
When you need information from a competing website that ranks high on Google, you need something that’s so powerful that it can pull that information from the web, pull historic rankings and save it on their servers forever.
SEMRush is a tool that belongs to SEOQuake, and its main purpose is to give you key analytical information about a competitor website.
It can show which keywords the website is ranking for in different countries, which ads it’s running etc.
Again, even with the free version of SEMRUSH, you get information about particular keywords that a website is ranking for, and also their position in the search results for up to 10 keywords.
If you upgrade to the SEO pro level, you even get in-depth information about the same.
However, if the keyword you were searching for has very low searches on Google, then the program will return zero results for that particular keyword.
That’s the only drawback that I see for the tool.
WebCEO is a package of 17 online pro-level SEO tools. Its users vary from complete SEO rookies to large businesses with more than one site to optimize.
It includes everything you would need for SEO:
- On-page SEO analysis
- Keyword rank tracking
- Backlink quality checking
- Competitor analysis (rankings, backlinks, traffic)
- Technical audit (site errors, page load time, mobile optimization)
For advanced users and digital agencies, WebCEO contains a white-label platform with customizable branded reports.
This one of best SEO tools 2020 is a free tool that lets you check backlinks, opportunities for link building, and potential issues with your site as well as other sites by simply putting in the URL on the search window.
This is a suite of tools that integrates several analytics tools used by Google, Facebook, Twitter, and Bing in one form.
It automates tracking and analysis to save you time and money in making link building decisions.
This inbound marketing tool saves you time by gathering important rank metrics for all the sites you manage on a daily basis.
It also gives you the information you need about your competitors to identify the best keywords for anchor text linking.
Scrapebox keyword tool is one of the best SEO tools of 2020.
If you have a large list of sites you can import them into Scrapebox and check if any of them runs any malware. Just use the Malware and Phishing filter.
You can search for blogs that accept guest posts in your niche with Scrapebox. Scrapebox will run all queries corresponding to the term guest post and send you a large list.
Doing that manually would take you more than a day.
There’s a Scrapebox add’on that lets you check for broken links on your site.
There are a lot more options with the tool and you can refer to this guide below:
How to use Scrapebox for link building and not spamming?
The Backbone of SEO is keeping track of your backlinks. Backlinks were and are the most important ranking factor. So, keep it under control.
Linkody is one of the best SEO site tools around. It tracks your and your competitors’ backlinks 24/7 and is fully automated for your convenience.
Linkody is focused entirely on backlinks and everything you need to know about them. You will be able to assess all of your backlinks with handy SEO metrics, learn the winning strategies of your competitors, as well as learn about new or lost backlinks.
Also, read Why you need to check your website’s backlinks and The future of link building.
Monitorbacklinks is another fine tool that works great for tracking and monitoring backlinks, no more losing links!
The tool is intuitive, and let’s you manage all of the backlink data in one spot, with many metrics and ranking possibilities to look at for Your Competitors. Plus it has a great disavow tool for all your needs in fighting negative & bad links.
Linkio is like the love child of Ahrefs and an SEO expert. It is designed to give SEOs the right anchor text to build next, by using insightful data to help you make better-informed decisions.
It’s flexible, automated and easy to use.
Majestic is one of the best SEO tools 2020 used for analyzing sites and their backlinks.
It is dynamic, pretty easy to use and operates smoothly, also because of different pricing plans, everyone can find their optimal preference. It’s a solid tool for tracking backlinks. And it’s also quite good for link building.
A good part of every SEO budget is in buying links. You don’t want them to die or turn no-follow behind your back, one month after building or purchasing them.
Freelancers and agency teams alike, monitor them with SEOwl to take the most value out of your backlinks.
Technically best SEO tools 2019
BuiltWith offers a database of 7,000+ web technologies and more than 250 million websites to build lists for lead generation.
It shows the websites that use hosting, analytics, shopping carts and much more. You have the option of filtering by traffic, location, vertical and more.
It also helps you know the platform of your prospects before you contact them. The end result is improved conversations with validated market adoption.
BuiltWith also provides advanced country based analytics and technology market to share information for all web technologies.
This powerful tool comes at price most can afford. It is very powerful as a keyword research tool but it offers a lot more. In fact, for many, Woorank is a one size fits all solution.
The tool also offers:
- A checklist for all your marketing activities
- Competitor analysis (keywords)
- A website’s on-page review tool
- A lead generation tool
So, if you are one of those people that like to stay organized and prefer to keep everything in one place, Woorank is your best option.
This is a web crawler tool that helps you identify potential link partners and gather information about each one.
You can download the basic version for free up to 500 URLs, or pay a fee for unlimited access and more advanced features.
Check if a site has the authority and ranking to be valuable for you in your link building efforts using this free plug-in for Firefox.
It provides instant information in-page as you browse a potential link partner.
Find broken links, redirects & site crawl tool – check all the links on a website.
Links are critically important to web pages, not only for connecting to other, related pages to help end users find the information they want but in optimizing the pages for SEO.
The Find Broken Links, Redirects & Google Sitemap Generator Free Tool allows webmasters and search engine optimizers to check the status of both external links and internal links on an entire website.
Digital marketing agency Barracuda released this free SEO tool to help webmasters investigate whether they have been impacted by Google’s algorithm updates.
Since Google is constantly changing to serve the public better, it is likely that your page will, at times, have to make a few simple changes to improve its ranking.
If you don’t like another debugging tool because you’re paying $50 or more, then you can simply switch to Fiddler.
The best thing is that it’s free to use.
The bad thing is that it’s only available for Windows users. Sorry Apple fans…
This SEO site tool analyses the interaction between the browser and the web servers.
You might be wondering why you cannot use Firefox & Install tamper data instead?
The answer is simple – if you are looking for an SEO site tool that won’t freeze your browser (a common problem with most plugins), then Fiddler is your ultimate debugging tool.
Fiddler comes from Telerik, a company that’s known for the variety of debugging and UX testing that it offers.
Sitechecker is a SaaS tool for website SEO checker and audit tool that helps webmasters to identify main technical errors and measure parameters. The tool’s features include an on-page SEO audit, website SEO audit, and website SEO monitoring. The tool includes a plugin for Chrome.
Sitechecker offers a full suite of tools that target website search engine optimization and audit. The users can perform:
- Website Health Checker
- Website Rank Checker
- Free backlink checker
- On-Page SEO Checker
- Website Traffic Checker
- Keyword Rank Checker
Ping Submission/Indexing Tools
Instead of just crawling your links, our fully automated service starts indexing your backlinks in just a few minutes.
The results are insane and can pretty much be considered Google voodoo black magic!
Ping-O-Matic is a service to update different search engines that your blog has updated.
Make sure to only ping specialized services if they’re relevant to your blog, otherwise, you’ll cause an undue burden on them.
Keyword Tracking Tools
SE Ranking is a very powerful all-in-one SEO Software with a large variety of tools. For more information visit their page.
This tool tracks the keyword search ranking of your site on a regular basis, which includes a number of clicks from backlinks, and sends comparative data reports on your preferred schedule.
This can give you valuable insight into what type of content is likely to generate more engagement.
Page authority and ranking change every day, so you want this tool to keep you up to speed with rank tracking instantaneously.
If you do link building for clients, this tool can help you generate custom reports for each site, giving them the information they need for resource spending.
Wincher is the simplest keyword tracker in the market. Daily data updates, user-friendly design, and dynamic pricing model – that’s what makes it unique. Besides that Wincher offers free unlimited features like keyword suggestions, an on-page SEO tool, annotations, and WP plugin.
That’s the tool, which isn’t overwhelmed, but just does the job well – provides accurate rank tracking data, that any marketer and SEO specialist needs.
Keyword Research Tools
The Keywords Everywhere Chrome extension is a free SEO keyword research tool that shows you useful Google keyword search volume and cost per click.
While most use this tool strictly for Paid ads, Keywords Everywhere is very useful to help you discover long-tail keywords related to the ones you are searching for on Google.
If you’ve been working with SEO for some time now, you might know about the Google SEO site tools we use to effectively create, manage and or even optimize PPC campaigns.
But other than using Google Adwords/Analytics/Editor to effectively manage your campaign, you could use Wordstream instead.
Of course, this SEO site tool has all the standard features you’d expect in a good PPC tool. It has a keyword research tool, an ad group builder, a campaign builder, as well as a segment that makes managing historical data easy.
This tool also has something called a ‘’20 minute work week’’, a feature that teaches you how to best manage your campaigns in a week.
The feature is ideal when you’ve set up your PPC campaigns; hence you only need to make a few tweaks here and there.
On the other hand, the keyword tool lets you aim at certain niches or groups of related keywords that you can use.
You can also group these suggestions according to a common theme you’ve chosen, for simple ad group launches.
Lastly, you get 3 searches for free, after which you’ll need to upgrade to their paid version, known as Wordstream Advisor.
Ubersuggest is really simple to use. Once on their official site, you only need to key in your base term, and of course, choose your language source to get variations of your base keyword.
What’s more, you can click on each keyword suggested, to see more variations of the same.
Then you can add all the keyword suggestions to your basket by clicking the plus sign on the left side.
The advantage of Ubersuggest is that it gives thousands of suggestions from real user queries.
This means you can use it to get inspiration for your next blog, or even optimize it for SEO purposes. And the good thing is that it’s free.
You can also get a lot of suggestions that can be directly implemented in a PPC advertising campaign.
KWfinder by Mangools toolkit, is one of the best keyword research tools there is.
You can find anything there. Keyword difficulty volume, synonyms and so on. Save your lists, check keywords in all languages that you need.
Finding out what and how well the competition is doing is always going to be helpful in determining your own chances of success.
This tool helps you monitor your top competitors’ links, as well as their page authority and rank.
Site Analytics & Performance Tools
Bing Webmaster Tool is designed to help individual find traffic, discover why people come to their site, improve the site and the areas of the website that should be expanded.
The Bing SERP checker can assist you to get listed in Bing search results. Knowing why people come to your site can help you understand what you need to focus on to increase traffic.
Bing SERP tool can also assist you to improve your site easily and know the areas that need expansion.
Recently Mozilla Firefox changed the default search engine to Yahoo. Yahoo’s search results are powered by Bing.
As such Bing’s search dominance has increased by 20% over North America.
Getting your site listed on Bing Webmaster tools is the first thing you need to do in order to get it ranked on Bing.
Jetpack is another very popular tool for WordPress. It enhances not only your digital marketing efforts but also the design and security of your website.
Jetpack will help you:
- Fully customize your website with themes, image tools, and diverse content
- Improve your traffic thanks to automated social sharing, content and improved page loading times.
- Secure your website, through secure logins and protection from cyber-attacks.
And these are only the options that come with the free version. The premium version is best for its SEO tools and you can get access these for an affordable price.
Google Search Console is a web service by Google, provided free of charge for webmasters, which allows them to check indexing status and optimize visibility of their websites.
As well, learn insights from organic traffic and discover algorithmic penalties.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
Do you ever wonder how your website users move through your website and how can you see their movement in the visually appealing way? Then we have an amazing tool for you to test out – Hotjar.
Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior.
On-page Optimization Tools
Surfer redefined creating content that performs great in SERPS in any language.
Reverse engineering Google Search Results is its bread and butter. Make data-driven decisions quickly, streamline your optimization and creation process, fill the content gap and build topical relevance. Scale up your processes with high-end technology provided by Surfer.
It started as the internal tool for the agency ks.pl, revealed to the world, and tested by many people like Matt Diggity, Matthew Woodward, Gael Breton, or Steve Toth. Now helping thousands of companies create better content.
This is all about structuring your website’s data in such a way that search engines have an easy time understanding your HTML structure.
You see, Google, as well as other search engines, designed a structured data standard known as Schema.org.
The problem is that most SEOs and website designers don’t have time to understand the complex nature of Schema.org standard.
The good thing here is that the best SEO tools 2020 like Schema creator to quickly help them build and stay up to date with schema.org requirements.
That’s what Schema Creator does.
In one case study, Matt Barby refers to using the tool to add enhanced rich snippets to his website. This made the search engine results a little more noticeable and drove more traffic to the site.
“When compared to a lot of the other competing results, it’s clear that our SERP snippet is much more clickable”
No one likes a site that takes forever to load.
In fact, if this is the case, most visitors won’t have the patience to wait so they will move on to another site, with the same information but one that loads pages quickly.
The attention span now is 5- 6 seconds and if it takes longer you may lose your visitors forever.
Pingdom helps you to evaluate the speed of your site so you can make the necessary changes needed; hence your site is able to perform faster.
Since mobile has quickly become the dominant method of browsing the web, Google believes that constant testing is necessary.
That is because webmasters need to ensure everything is working for your phone and tablet as well as it is working for your desktop.
During testing, sites that do not pass, will not get a mobile-friendly label in the mobile results, This is being done in an effort to help people better utilize mobile optimization for their websites.
Copyscape can be described as an online platform used to protect your content online.
This tool is the world’s most popular and powerful online plagiarism detection solution.
The majority of website owners worldwide use it to search for copies of existing content, prevent duplicate content and check the originality of their new content.
It has two major services; free plagiarism checker used to search for copies of content on the web, and professional solutions for finding out if the newly generated content is 100% unique.
Google Snippet testing tool is another search engine optimization tool that supports the following types: application, events, authors, recipes, reviews, products, music, and more.
This SEO site tool lets an individual check his or her markup.
This is to make sure that Google can extract structured data, such as authorship information, metadata, and rich snippets markup.
Reviews claim that it is simple to use, and an asset to those wanting to enhance their search engine optimization portfolio.
It’s a tool designed to help with search engine optimization and works in a similar way to Google’s search engine results; also known as SERP’s.
The tool asks you to use the form on the page to enter the title, meta description, and URL of your web page.
The tool then generates a virtual search result listing based on your input. Many people find that it has a simple design and a friendly interface.
It also has a great description page, so if you run into questions, they can be easily sorted out on the page.
If you have noticed ‘&’ symbols when copying text from Word to, say, WordPress, you know what I am talking about. They are a royal pain.
This is a software tool that cleans up HTML copy pasted from Microsoft Word documents. Filters are applied to get rid of the HTML that automatically comes when pasting documents.
It then provides you with a well-formatted result that can be pasted directly into a content editing system or web page.
Due to its nature, it is completely private. The process of conversion is fully automated. No one will get to see your document and there won’t be a copy of the same stored in the tool.
The only time when a copy is made is when you decide to file a bug report and opt to include a copy of your document.
At this point, the document, as well as the bug report, will be emailed to the developer.
Link Building & Outreach Tools
See up to 100 referring domains instantly with Linkody’s LIVE Backlink Checker. You can use this SEO site tool to check 5 unique domains per week.
Track your competitors or check the best websites across different industries – whatever it is, Linkody’s backlink checker can do it fast & for free.
This tool offers a great value for money when it comes to curating a list of potential link targets. This could include niche directories, contests, guest blogs, accessible journalists, and so on.
Quite expensive, but a good investment for large companies, this tool helps you pull down information about thousands of blog sites, including SEO and social networking statistics.
Its value is in identifying the best blog sites with whom to partner.
Find influencers in all social media channels, get their email addresses and send an outreach to them!
Or just find where your competitors are linking and contact them to get a link for yourself!
Unabashedly a web crawler, this tool does all the link building research you need with just a few search queries.
The tool expands the search along predictable lines to give you more in-depth results in less time.
This has a paid subscription, but the free tools are enough to get you the contact information you need, and it can help you build and organize lists as well as compile search terms.
You can also send out messages to establish relationships with prospective link partners.
Email Format helps an individual find the correct structure for millions of companies and organizations on the Internet.
As a very simple to use tool, one can simply click on a company’s name and find the email format it uses.
This tool can help those who do not have a lot of time to research company structures, and instead, need a compact and simplistic tool at their fingertips.
Domain Hunter Plus is a duplicate link checker and can crawl hundreds of links on a page.
This SEO site tool lets an individual know if a domain exists by returning all of the outbound links.
For each of the error codes it receives, Domain Hunter Plus displays the data procured from SEOmoz by the number of broken links to that particular page along with the domain.
All one needs to do is open the Open Site Explorer report in a new tab right from the DHP interface.
If you are interested in purchasing a domain or perhaps in multiple domains, you can select the ones you want and move directly to GoDaddy to register them.
If you just want a report, you can export all of DHP’s results into a file.
This is one of the best SEO tools 2020 that can help you with setting up a new site on an expired domain. It keeps the positive link juice that helps the site to rank immediately.
This tool addresses your tracking concerns when you use email to drum up interest for your site and web pages.
This type of off-page SEO is often overlooked by link builders, but the information this tool provides can give you important information about content engagement.
Content Strategy Creation Tools
The best SEO tools 2020 can help your site rank well on the top search engine.
The search engine is the authority in letting you know what’s hip and happening, so you will always post content that is eminently linkable.
Studies show that video promotion increases engagement by 600%. And in 2020, video is becoming more popular than ever!
This tool can help you create videos that will increase your link building potential.
While this tool is primarily for automating link tracking and SEO monitoring, its real value is in helping you plan content by indicating what posts get the most links.
There is no guarantee that you will go viral on YouTube if you post videos, but checking out KeywordTool for your next keyword research will help you understand which videos go viral and why.
As a result, you will get many marketing and SEO insights which will help your own video marketing strategy.
Keywords are still key factors in SEO, which in turn affects link building, so you want to hone in on the best keywords on which to spend your resources.
This paid tool (free with a Moz Pro account) analyzes and assesses keywords in terms of how it is likely to rank on search engines.
Contentbird is a powerful and extensive software for the whole content marketing process, all the way from start to finish.
It helps you keep everything related to content in one place with a clean and easy to use overview thanks to the Content Workflow Platform.
Journalists and blog writers are always looking for experts to interview and write about, so this is a site to find someone with whom you can build a symbiotic relationship.
Give them material they can write about, and get organic mentions and links to your site and profile.
CSGT (Content Strategy Generator Tool) is a Google Docs spreadsheet using import-XML functions to pull different data around the web that can be used for content brainstorming.
The content does not have to be restricted to blogging. The tool can be utilized to research audio, infographics, and videos.
Moreover, it can be effectively used to view new keyword opportunities, create your own spin on topics, generate great headlines ideas, spot trends and much more, all in one spot.
Best SEO Tools 2020 for Local Businesses
Moz Local (Ex. Get Listed) is a free tool that shows multiple things including but not limited to where business listings are present for your company.
It will search for your company on the most important platforms like Google reviews, Yelp, Insider reviews etc.
It would show you if any of these places do not have your listing. It helps determine if the information is correct and a lot more features.
When you connect a Google My Business account to Moz Local you’ll be able to:
- Automatically match and sync your Moz Local listings with Google My Business
- Create new listings on Google My Business
- Easily import your Google My Business locations that aren’t already in Moz Local
- Review and reply to Google reviews
When your phone sales team closes the sales, ask them to include questions like where did the customer hear about the business and so on.
With Offline conversion tracker, all of this information can be saved in a database.
From the database, you can view, analyze and study the stats about which are the places from which you receive maximum business.
This tool allows you to find the correct category of your business.
As Google aspires towards relevancy the correct category is helpful to make you rank. Adding your business to Google My Business will add you to Google’s partner network such as Maps. This is huge.
A must for local businesses.
Mac SEO software tools
These Mac SEO software tools are tailored for your Apple and will do magic for your organic traffic.
CuteRank is a FREE keyword rank checker tool (software) designed to batch automatically, check keyword positions and track keyword ranking performance on multiple search engines including Google, Yahoo, Bing (MSN), Ask, and AOL.
Links on a web page very quickly become broken (link rot) because we move, delete or change our own pages, and other people that we link to do the same.
Using a link checker regularly will improve your website’s user experience (UX) and search engine optimization (SEO). OSx native.
The RankTracker tool belongs to the Link Assistant toolkit, one of the most used SEO tools 2020 for Mac.
This specific tool will help you perform detailed Keyword analysis and will provide you valuable information when it comes to ranking.
The WebSite Auditor is another tool that can be found in the SEO Powersuite.
As mac users cannot use a wide range of SEO tools, this is your best bet when it comes to everything related to on-page SEO optimizations, such as optimizing content and analyzing the structure and HTML coding.
Another great tool of the SEO Powersuite, and one of the most useful tools for Mac users when it comes to Link Building Strategies.
With this tool, you can analyze your competitors’ backlinks and link building strategies, develop your own link building strategy with relevant niche websites and keep everything organized.
The links you have created with SEO Spyglass are likely a great amount of data.
Link Assistant will help you manage, filter and analyze the links so that you can reach out only to the people that truly matter for your business. Once again, this tool is only used by Mac.
Which is best SEO tool 2020 for you?
SEO isn’t dead. You just need the right approach. With the best SEO tools 2020, you will have plenty of help.
Share with us your personal favorite tools. Are you using some of the best SEO tools 2020 above or different tools that are not included here?
Make sure to add in the comment section your Top 3 SEO tools we shouldn’t miss out on!
This article wouldn’t be possible without Stacey Marone. You can follow her on twitter.