In the world of online marketing, there are two schools of thought: those who think that link building is the bread and butter of marketing campaigns and those who don’t.
While updates like the dreaded Penguin and above have shattered the dream of link farms and black hat link building, Google was never against quality linking. In fact,if done right, this is a fantastic SEO technique to have in your quiver!
But there’s a problem with link building.
It’s difficult to measure the impact on your business (or the Return of Investment). ROI is a business indicator that shows if your efforts are being translated into profit or not. After all, your link building campaigns should be focused on increased conversions.
Link building and outreach is still the backbone of SEO – without high-quality backlinks, there won’t be organic traffic. To help you out we collected 42 techniques to generate white hat backlinks that still work in 2017.
Quality over quantity.
A futile effort or your best return on investment is what you make out of link building. It’s is not black or white.
For every tactic you tell me is good, I can show you how it could be bad. For every tactic you tell me is wrong, I can find a scenario where it could be right.
– Eric Ward, author of the “Ultimate Guide to Link Building”
With the rise of organic tactics and holistic SEO, more and more marketers will focus on creating meaningful connections. More SEOs will steer away from shameless promotion and focus on helping people be smarter, happier, richer.
This post contains 42, no-BS evergreen link building tactics that still work in 2017, and guaranteed to get you white hat backlinks. Because why fixing something that already works?
As simple as they are, you still have to make them actually work by applying some common sense:
Be relevant. Focus on opportunities that are more targeted, rather than using the spray and pray approach.
Create a connection with your prospects. Don’t drop the bomb before you even had said “hi”.
Don’t promote – serve. Respect is key.
Kill them with kindness when you get rejected. Because you will get rejected. Especially if you’re just starting out with link building.
This post should act as a quick reference for to the best ways to get white hat backlinks. Brainstorm with them, jot down the tactics you like and get to work.