Security threats loom over everyone working online, especially digital marketers who manage multiple websites, content channels, and social media accounts.

A serious breach could expose both business and client information, impacting the bottom line of all those involved.

As cybercriminals come up with novel ways of stealing private data, the importance of web security in digital marketing continues to rise.

But what are the most common security vulnerabilities? How can you go about protecting your digital marketing endeavors?

Working from home can be a great way to get work done, but it can also be challenging to get the same level of productivity that you would in an office setting. Remote working tools can help make this process easier.

These tools offer many benefits including flexibility, productivity, and reduced stress. They can help you and your employees collaborate more effectively, be up-to-date on current projects, and even make you feel like you never left the office!

You have probably already heard of the term “Google Analytics.” It’s everywhere, and you might have a basic understanding of how it works. But when it comes to using it, there are some things you should know.

In this article, we’ll cover why GA can be helpful for your business or personal website and how to get started using it.

As a business owner, you want your website to be engaging and glitch-free. You want it to attract visitors and convert them into customers or clients. But how do you get there? How can you have maximum website conversions?

There’s no easy answer, but there are some steps you can take to improve your website’s conversion rate.

Organizations have to up their market intelligence game to stay ahead of the curve in today’s distributed marketing world.

Simply watching your competitors’ moves is no longer enough. You need a systematic approach to understand your competition, your product fit in the market, and the ever-changing industry landscape.

Market intelligence aims to gain valuable insights on growing your business and give you a competitive advantage. But monitoring your competition—and the entire market—is no easy task. 

If you feel your market intelligence program isn’t working like it should, we’ve got you. Read on as we highlight the five potential reasons your market intelligence program is failing and what you can do to improve.