Category Archives: Guides

How to Start an Instagram Blog from Scratch: An 8-Step Guide

Guides
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It’s no secret that attention spans have decreased significantly over the years, with research suggesting that it has shrunk from 2.5 minutes to 47 seconds. The rise of digital media is a key factor behind this change.

With that said, many people now prefer watching short videos instead of reading 1,500-word articles, hence the rise of apps like Instagram and TikTok.

But did you know that Instagram also makes an effective microblogging platform? 

Simply add a concise copy to your visual content, and you’ve checked all the boxes in an effective, modern-day informational resource:

  • Visual focus for keeping users engaged
  • Concise and information-packed copy for quicker message delivery
  • Social interaction since users can like, comment, and share

So, this begs the question: how do you start an Instagram blog from scratch? 

Stay tuned, as this article shares an 8-step guide on how to make this happen.

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Zombie Pages: A Survival Guide

Guides, SEO

The term “zombie pages” is not some clever acronym or some quirky name given to something that doesn’t work. Zombie pages are a bit of a threat for every website, and their name describes their function – or lack thereof – perfectly.

But what are they, exactly?

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2 cents per word!? Outsourcing content creation the right way

Copywriting, Guides

It takes the average blogger 3 hours to write 1,000 words. I started my personal finance blog just 2 months ago but have already written 193,731 words of content (around as many words as Harry Potter and the Goblet of Fire). 

Doing the math it should have taken me around 555 hours or 14 weeks (or 3 and half months) working full time to do this. So how did I do it? 

Outsourcing. But not just any outsourcing.

Outsourcing content creation at scale, speed, quality and most importantly at a budget. 

In this guide, I will share my step by step process for finding, training, and retaining freelance writers at 2 cents per word.

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How to find the best influencers for your brand

Guides, Marketing

Over the past year, Influencer marketing has been a great resource for many companies, no matter how big or small they are. There are many benefits from doing influencer marketing, the main one being the possibility of reaching out to an audience that is quite difficult to do with other types of marketing.

That being said, finding the right content creators is not an easy task. Sometimes, these types of campaigns might not have the results the brand is expecting, due to the selection of influencers. Choosing the correct influencer who brings authenticity to your brand will be key in order to get good results for your campaign. It’s not just selecting influencers who have a good amount of followers; there are many other variables that need to be considered in this process.

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