Over the past year, Influencer marketing has been a great resource for many companies, no matter how big or small they are. There are many benefits from doing influencer marketing, the main one being the possibility of reaching out to an audience that is quite difficult to do with other types of marketing.
That being said, finding the right content creators is not an easy task. Sometimes, these types of campaigns might not have the results the brand is expecting, due to the selection of influencers. Choosing the correct influencer who brings authenticity to your brand will be key in order to get good results for your campaign. It’s not just selecting influencers who have a good amount of followers; there are many other variables that need to be considered in this process.
If you are a business owner, you may be questioning if SEO public relations would be beneficial for your brand. The answer is a resounding yes. The following article will outline the why’s and how’s behind integrating PR into your company’s SEO strategy.Continue reading →
This is the only beginner’s guide you will need to get a proper introduction to SEO. In this article, we will explain why SEO is important to the website’s organic traffic, as well as we will cover both Off-page and On-Page SEO best practices.