Category Archives: Copywriting

2 cents per word!? Outsourcing content creation the right way

It takes the average blogger 3 hours to write 1,000 words. I started my personal finance blog just 2 months ago but have already written 193,731 words of content (around as many words as Harry Potter and the Goblet of Fire). 

Doing the math it should have taken me around 555 hours or 14 weeks (or 3 and half months) working full time to do this. So how did I do it? 

Outsourcing. But not just any outsourcing.

Outsourcing content creation at scale, speed, quality and most importantly at a budget. 

In this guide, I will share my step by step process for finding, training, and retaining freelance writers at 2 cents per word.

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13 Tips to Write a Meta Description That Ranks

You’re working hard to write compelling blog posts, market your business, and try to drive as much traffic to your website as possible.

And you’re doing a great job at it!

But still, one thing seems to catch your attention when you’re finishing up your blog posts. 

And that’s the meta description.

It’s a bit of a grey area for many content creators, and in this article I’ll go over 13 tips to write a compelling meta description that ranks in Google.

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What Inspired Copywriters To Enter The Market

What inspired copywriters

What Inspired Copywriters To Enter The Market

As an experienced copywriter, I’m passionate about writing high-quality, well-researched content that matches the tone and style of my clients.

It’s always been a passion of mine, and I couldn’t imagine having another job. However, the more experienced I become in the copywriting and content space, and the more I delve into the market, the more I find it to be a challenging and strange place.

From answering questions from budding copywriters on Quora and other Q&A sites to reading my fellow copywriters’ comments on social networking sites like LinkedIn, I’ve noticed how competitive and tough the copywriting market can be today, particularly for corporate copywriters like me. For freelance copywriters, it’s even harder, with the freelance market so precarious.

There are many different types of copywriters, content creators and journalists out there, but I’m focusing on business copywriters and content managers who write for organisations across the corporate landscape.

While I adore writing reviews of fun stuff, like food, lifestyle, books and puppies, I’ve had to specialise in business content, B2B marketing and search engine optimised website writing.

As such, this article is about my experience in these markets, and how potential copywriters who want to enter it can succeed.

If you want to find out more about the challenges that copywriters face, and the reasons why they still love their jobs, then read on.

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