Category Archives: Copywriting

Creating Reader-Friendly SEO Content

Creating Reader-Friendly SEO Content

When creating search-engine-optimized content for the web, the content creator is tasked with providing users (or readers, if you prefer) with specific information that is accessible, easy to read, and easy to digest. To further complicate the task, the user could be from literally any part of the world and from any background. The user can be of any age, and there is no guarantee that he or she will be proficient in the language in which the content is written.

Despite these variables, SEO content still needs to be appealing and informative – all the while staying focused on the information it is trying to deliver.

The task is further complicated when we stop and consider what exactly it means to create search-engine-optimized content.

One of the biggest points of frustration when it comes to writing SEO content is that, to a certain extent, the content is meant to appeal to an algorithm. The SEO content creator can quickly become disillusioned as he or she might get the impression that they are writing for a machine – the bot that search engines send out to scour the web and peruse the content they come across.

Writing for these bots or trying to appeal to an algorithm has the potential to not only frustrate content creators but frustrate readers as well. After all, creating content is a way for people to interact with others (other people). And the fact that SEO content is meant to appeal to bots can be quite disheartening to the creator.

Additionally, from the reader’s perspective, it’s quite easy to identify content that is more interesting in appealing to an SEO algorithm than it is in appealing to a real flesh and blood reader. Perusing content that you know is not intended for you kind of defeats the purpose of optimization – or at least it should.

Be that as it may, it is possible to create content that can appeal to both the algorithm and the reader. In fact, certain components of the search engine algorithms are meant to ensure that the content is reader-friendly – through the determination of the artificial intelligence (the bots) still remains a poor substitute for the real thing. 

In this short article, we’ll be taking a more optimistic approach to SEO writing – despite its shortcomings. To achieve this, we’ll be taking a look at some tips of the trade that can help you to create content that is both appealing to search engine algorithms and appealing to readers. We’ll also be taking a look at some common characteristics of SEO writing that are widespread but that you might want to avoid.

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The Pros & Cons of Using AI Content Generator for SEO

AI Content Generator

Content that ranks in search engines is the lifeline of any online business. To keep up with the demands of content creation, artificial intelligence (AI) content has been gaining popularity among writers, business owners, marketers, and influencers who want to publish their content on the web. 

The best AI content generator tools and software have come a long way in the last few years, with some being able to emulate natural human language and style with minimal inputs. No wonder people want to continue using AI tools to speed up content creation and editing. However, should you rely on AI content for search engine optimization (SEO)? 

In this blog, we’ll provide the definition of AI content and an in-depth view of the pros and cons of AI for content generation. We will also discuss how it can affect your website’s SEO rankings. 

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Copywriting vs Content Writing – Where Should You Invest In?

Copywriting vs Content Writing - Where Should You Invest In?

While some business owners use the terms “copywriting” and “content writing” interchangeably, the 2 are very different beasts. 

This article will lay the key differences on the line, explore the aims and benefits of each, and the impact they’ll have on your business.

Then, once you can differentiate the two and understand what they can offer your brand, you can make your decision between investing in high-performing copywriting or content writing.

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How to Write a Blog in 10 Steps

How to Write a Blog in 10 Steps

Blog writing is the best way to share your ideas, passions, and expertise with the world. So make it your platform to inspire, entertain, and educate people. And make money while you’re at it because blogging has monetization opportunities.

Writing a blog might seem overwhelming in the beginning. You have to weed your copy through millions of blog posts daily.

But how can you write a blog that readers will read and search engines will rank? You will find the answers to these questions in this article.

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An Essential Guide to Writing Successful Copy for Any Brand

An Essential Guide to Writing Successful Copy for Any Brand

Copywriting is more than just stringing together a few phrases to explain what your company does. The core principles of your company should be reflected in your copywriting. It should also leave a lasting impression on readers and inspire them to take the desired action. 

Clear and concise content should be used to accomplish all of this.

Without high-quality content, your website’s design and SEO are useless. It takes a lot to write good content that is also convincing, including exceptional writing ability, in-depth research, passion, and empathy. The good news is that you can truly get outstanding results over time if you follow the rules and make every effort to improve your copywriting abilities.

The first important point to note is that copy that is keyword-stuffed is bad copy. In reality, a good quality copy should demonstrate your uniqueness, ingenuity, and capacity for perspective-shifting. 

It should highlight your desire to connect with a sizable, varied audience as well as your capacity to attend to the unique demands of all your audience types. 

Additionally, it should demonstrate that you are more knowledgeable than any of your primary competitors and can predict, evaluate, and present new trends and concepts with greater speed and accuracy. Simply said, effective copy demonstrates your command of the English language.

Poor copy is a blatant sign that you are uninspired and lazy. Bad copy is web writing with zero value, which doesn’t pique the attention of your readers or entice them to return to your website.

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31 Great B2B Landing Page Examples That Will Yield Tremendous Engagement

B2B Landing Page Examples

Source: Moosend

Landing pages need to look appealing, but most of all they need to convert.

Russell Brunson, (New York Times Bestselling Author & Co-Founder of ClickFunnels)

How about starting with one of the most crucial questions with which website owners and marketers deal every day: “How to convince the visitors to take a plunge on their B2B websites?”

Well, there might be millions of articles floating on the internet talking about different marketing techniques that help you pull your target audience to your online business

However, sometimes developing a high-converting B2B landing page is sufficient for driving conversions and bringing in the big bucks!

If you explore the web landscape, you will find hundreds of resources discussing the importance of robust landing pages. 

Still, rarely does any one of them spill the beans on how to develop a B2B landing page that will yield 171% more engagement and push leads down your sales funnel to boost conversions.

There’s no rocket science in building a high-converting landing page, but before starting to develop, you must brush-up your fundamentals

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