Source: Moosend

Landing pages need to look appealing, but most of all they need to convert.

Russell Brunson, (New York Times Bestselling Author & Co-Founder of ClickFunnels)

How about starting with one of the most crucial questions with which website owners and marketers deal every day: “How to convince the visitors to take a plunge on their B2B websites?”

Well, there might be millions of articles floating on the internet talking about different marketing techniques that help you pull your target audience to your online business! 

However, sometimes developing a high-converting B2B landing page is sufficient for driving conversions and bringing in the big bucks!

If you explore the web landscape, you will find hundreds of resources discussing the importance of robust landing pages. 

Still, rarely does any one of them spill the beans on how to develop a B2B landing page that will yield 171% more engagement and push leads down your sales funnel to boost conversions.

There’s no rocket science in building a high-converting landing page, but before starting to develop, you must brush-up your fundamentals

What Inspired Copywriters To Enter The Market

As an experienced copywriter, I’m passionate about writing high-quality, well-researched content that matches the tone and style of my clients.

It’s always been a passion of mine, and I couldn’t imagine having another job. However, the more experienced I become in the copywriting and content space, and the more I delve into the market, the more I find it to be a challenging and strange place.

From answering questions from budding copywriters on Quora and other Q&A sites to reading my fellow copywriters’ comments on social networking sites like LinkedIn, I’ve noticed how competitive and tough the copywriting market can be today, particularly for corporate copywriters like me. For freelance copywriters, it’s even harder, with the freelance market so precarious.

There are many different types of copywriters, content creators and journalists out there, but I’m focusing on business copywriters and content managers who write for organisations across the corporate landscape.

While I adore writing reviews of fun stuff, like food, lifestyle, books and puppies, I’ve had to specialise in business content, B2B marketing and search engine optimised website writing.

As such, this article is about my experience in these markets, and how potential copywriters who want to enter it can succeed.

If you want to find out more about the challenges that copywriters face, and the reasons why they still love their jobs, then read on.