Are AI Content Generators Good for SEO? (+ 10 Best Tools)

If you’re managing a website, running a blog, or handling SEO for clients, you’ve likely felt the pressure to publish high-quality SEO content—fast.

With the growing demands of content creation and search competition, it’s no surprise that SEOs are turning to AI content generators to keep up. These tools promise to speed up content creation while keeping the content SEO-friendly.

But this begs the question: Are AI content generators good for SEO?

To cut it short, AI writing tools have their pros and cons. While some marketers swear by them, others remain skeptical about their impact on search performance. 

In this article, we’ll weigh both sides of the debate to help you decide if AI content generators deserve a place in your SEO strategy. Then, we’ll walk you through 10 of the best tools available today to help you choose the right one for your needs. 

What are AI Content Generators?

AI content generators are tools powered by artificial intelligence that help users create written content with minimal input. 

These tools rely on natural language processing (NLP) and machine learning to understand user prompts, such as keywords or topics, and generate relevant content in seconds. Produced content includes:

• Long-form blog posts
• Meta titles and meta descriptions
• Social media copy
• Product descriptions
• Visual content (images, videos, infographics)
• eBooks
• Email copy and newsletters

Naturally, AI content generators have gained massive traction in the SEO community, especially since long-form content writing is one of the most time-consuming parts of the job. Add to the fact that AI tools are not predisposed to fatigue and writer’s block, unlike human writers.

For marketers and site owners, they’ve become a practical solution to meet growing content demands at scale. 

But like any tool, AI content generators come with both strengths and limitations, especially when it comes to search engine optimization. 

Pros and Cons of Using AI Content Generators for SEO

As mentioned, AI content creation tools have become increasingly popular among SEOs, but are they always the right choice? 

Let’s break down the key pros and cons to help you decide if they fit into your content strategy.

Pros

We’ve briefly touched on some advantages of using AI writing tools for creating SEO content. Let’s explore the specific benefits AI content generators bring to the table:

• Speeds Up Content Creation: If human writers take hours, if not days, to create written content, AI tools can generate blog posts in seconds. This improves writing efficiency by enabling SEOs to produce more content in less time. Ideal for producing optimized blog posts at scale.
• Helps Overcome Writer’s Block: If you’re stuck staring at a blank page, AI can provide an instant starting point. AI content generators can suggest outlines, headlines, or even paragraphs to get things moving. This is especially useful when you’re trying to meet deadlines.
• Optimizes Content for Keywords: Generative AI tools let you add target keywords to your prompt, and they will generate content integrating those keywords naturally. This helps you naturally incorporate SEO elements without resorting to keyword stuffing. Meanwhile, tools like Surfer AI or Frase provide you with LSI keywords to help you integrate them as you write your article:

• Reduces Content Production Costs: Using AI content generators is more affordable than hiring multiple human writers that create content manually. For small teams or startups, it’s a cost-effective way to maintain publishing schedules.
• 24/7 Availability: If humans experience fatigue, AI writing tools don’t take breaks. These machines can generate content at any time of day without losing any efficiency, making them ideal for handling urgent content requests.
• Supports Multilingual Content: Many AI tools offer content generation in multiple languages. This is useful for international SEO strategies or reaching non-English speaking markets. For example, Rytr lets you create content in 20 languages, including French, German, and Japanese:

Cons

While AI content creation tools offer several advantages, they’re not without drawbacks. Before relying on them for your SEO strategy, it’s important to understand the potential risks associated with them.

• Lacks Originality and Depth: AI tools are incapable of generating their own thoughts and opinions. Their insights are merely extracted from their training data, which makes AI content feel generic or repetitive. This is especially true when working with nuanced topics where AI cannot provide unique insights from actual experience.
• May Generate Inaccurate Information: AI content isn’t always factually correct and may “hallucinate” data or make up facts. This happens when you ask the tool for information on things outside its training data, like recent events. Without fact-checking, misinformation can backfire and hurt your SEO and credibility.

• Fails to Meet Google’s E-E-A-T Standards: AI content generators are devoid of real-world experience, making generated content unreliable for product reviews and prone to devaluation upon assessment by search quality raters. Google puts “experience” at the helm of its E-E-A-T guidelines, prioritizing human-authored content.
• May Create Duplicate or Similar Content: Without customization, AI-generated content can resemble other outputs generated by the same tool. This can lead to duplicate content issues and keyword cannibalization.
• Can’t Replace Human Creativity: AI is great for structure and speed, but it doesn’t innovate or think strategically. Creative angles, storytelling, and emotional resonance are still human strengths that AI is incapable of replicating, at least for now.

Now that you know the pros and cons of using AI content generators, the decision whether to use them boils down to your goals, resources, and quality standards. Weigh the pros and cons carefully to see if these tools align with your SEO strategy. 

If you think AI can be a helpful addition to your workflow, keep reading to see our 10 recommended AI content generators to consider for SEO.

10 Best AI Writing Tools for Producing High-quality SEO Content

1. ChatGPT

You can’t make this list without including ChatGPT in it—the machine, the myth, the legend that started all the generative AI buzz.

ChatGPT is a flexible and reliable AI content generator that’s especially useful for SEO-driven writing. It uses NLP to turn simple prompts into detailed, human-like content. 

This makes it useful for generating article drafts, building outlines, crafting meta titles and meta descriptions, and even brainstorming ideas. While not a full-fledged SEO platform, it can also identify content gaps and improve readability depending on how clear you use your prompts.

In our experience, you must first establish the machine’s position or identity (for example: “you’re an SEO expert that specializes in link-building…”) to help it craft content tailored from that angle. Plus, giving it a reference point or example makes its writing process easier.

For writers and marketers looking to scale their SEO content efficiently, ChatGPT offers a strong balance of speed and quality.

2. Gemini

Gemini stands out as an AI content generator thanks to its ability to pull information directly from Google. 

Unlike ChatGPT, which relies on pre-trained data, Gemini integrates live web results and can even cite sources, making it particularly helpful when writing SEO content that needs current references. 

When we used it for blog posts and content briefs, the tool pulled in accurate stats and recent facts without us having to do manual research (although it pays to fact-check everything!). 

While the writing output is inferior to that of ChatGPT and could benefit from light editing, its blend of AI writing and real-time web data makes it a handy option for up-to-date SEO content creation.

3. Jasper.ai

Jasper is a popular AI writing assistant known for its versatility in generating SEO-friendly content quickly. 

Versatile how?

It can transition from a document content writer to a chatbot like ChatGPT or Gemini, depending on your needs.

Unlike other generative AI tools, Jasper can be pre-trained with your preferred writing style, tone, or brand voice using Brand IQ. This means it can perpetually write the way you want it to and not require individual training for each document.

Beyond SEO, Jasper is a helpful tool in creating content for other marketing facets, such as social media and email marketing.

Jasper shines in accelerating the content creation process and maintaining a consistent tone across projects. For teams aiming to boost output without sacrificing quality, Jasper proves to be a reliable AI partner.

4. Rytr

Rytr is a lightweight AI writing tool that caters to users who want quick, straightforward content without a steep learning curve.

The built-in use-case templates make guiding the output more intuitive and manageable. Select a use case from the left-hand panel, whether producing a blog outline, identifying keywords, or creating meta descriptions. 

However, Rytr’s standout quality is its Magic Command use case, in which you can specifically articulate the prompt for the AI content generation. Another is the Rich Text Editor where you simply highlight a brief content and the preferred keywords, Rytr can generate paragraphs from that brief content.

It’s a solid entry-level option for generating SEO-focused content at scale.

5. Surfer AI

Surfer AI blends content generation with on-page SEO guidance, making it different from most standalone AI writers. 

In the past, Surfer SEO focused solely on optimization (which is great as it is), but since then, the tool has upgraded its product. They now have Surfy, which is an AI assistant built on the GPT-4 engine that helps you rework chosen parts of your article in a way that meets SEO standards.

As you write your content, you get a content score that measures your article’s level of optimization. And for areas you’re struggling to articulate properly, Surfy has you covered. 

If you want content that’s not only written but also scored and guided, Surfer AI delivers.

6. Writesonic

Writesonic is another AI content generator that functions similarly to Jasper. 

From the ability to create various articles, paraphrase existing content, or generate blog topic ideas, Writesonic can do it for you.

 Depending on your level of subscription, the tool can generate content based on GPT-3.5 or GPT-4, for better writing capabilities.

However, what sets Writesonic apart from other tools on this list is they offer a “free forever” plan (no, not free trial, plan!). That means you can use Writesonic perpetually for free at a limit of 10,000 words that refreshes every month.

Sounds like a great budget-friendly deal to me!

7. Copy.ai

Unlike other AI content generators on the list, Copy.ai leans more heavily into marketing-driven content, which makes it a solid recommendation for SEO writers working on product pages, landing page copy, and social snippets.

While it can generate blog posts, Copy.ai shines more in other areas of marketing content. Compared to tools like Rytr and Jasper, which can pick up on limited context and still produce solid output, Copy.ai’s Freestyle tool usually needs more input or detailed prompts to deliver usable content.

With 90+ templates, you’re not in short supply of workflows for any marketing needs when using Copy.ai.

8. Article Forge

Article Forge elevates its brand from other AI content generators because they claim to primarily focus on producing long-form content, suggesting the tool was specifically tailored for SEOs. 

While this means the tool is not ideal for creating other forms of copy, like email newsletters or social media captions, it also means the company has poured their technology to perfecting their AI’s long-form content creation capabilities.

To create an article, you simply have to provide a target keyword, provide specific prompts, set the article length, specify excluded topics, and modify the article’s style (like adding a video or avoiding AI detection). After which, the tool literally forges the blog post on your behalf.

Of course, some sprucing up is still required but it makes creating content a whole lot easier.

9. Frase

Among the tools on the list, Frase follows the same suite as Surfer SEO. It allows you to generate content using AI while also supporting on-page optimization through keywords. 

What makes Frase great is they integrated the Write for Me button on the document itself, making it easier for users to ask the AI’s help when stuck in the writing process. For instance, the content on the image above is completely written by the Frase AI. 

You get additional options when you highlight the text and select AI edit. This lets you instruct the AI whether to shorten, lengthen, change the content’s tone, or whatever prompt you choose:

10. Clearscope.ai

Clearscope acts similarly to Frase and Surfer, albeit it lacks the same AI content creation as the two latter tools.

This tool shines best in its AI-powered keyword recommendations based on actual SERP results. All keywords on the right of the Editor are arranged based on the level of importance. Keywords high up the list are used by high-ranking SERP results for the same query. 

In addition, the left side of the editor also features essential insights for user experience. This includes the content grade, which scores the content based on optimization level (from F to A+). Moreover, readability is also shown below, so you can tailor your content’s readability to your target audience.

Additional Use Cases of AI Content Generators in Your SEO Campaign and Other Marketing Efforts 

Earlier, we explored the top AI writing tools and discussed their pros and cons for SEO. Clearly, these tools are powerful for creating content across various marketing channels. But what other practical use cases do AI content generators offer? 

Let’s dive into them below.

Write SEO-Friendly Blog Posts

Obviously, this is the most practical use case. AI content generators can turn a prompt into a full blog article within minutes. While some editing is often needed, we’ve used them to produce first drafts that are keyword-rich and structurally sound.

This means the AI does the heavy lifting while human writers focus on fact-checking, editing, and optimizing.

Generate Content Ideas

AI writing tools can break creative blocks by instantly suggesting topics based on your niche and targeted keywords. 

In our experience, these tools help surface angles you might overlook, especially when you’re stuck or scaling fast.

Create SEO-Optimized Outlines

Instead of starting from scratch, AI tools can generate structured outlines that follow SEO best practices.

We’ve found this useful when creating pillar posts or building topic clusters that require logical flow. 

Accelerate Keyword & Topic Research

Keyword research can be a tedious task, especially when you’ve exhausted all possible subject matters in your niche.

AI content generators can identify content gaps in your existing content. This helps reveal new subtopics, uncovered keywords, and new angles to explore. 

Of course, do your due diligence to assess the keywords’ search volume, difficulty, and ranking potential accordingly.

Craft Ad Headlines and Descriptions

Short-form content like social media ads or email marketing copy can be tough to nail consistently. AI tools help generate dozens of variations quickly, allowing us to conduct A/B tests and pick the best-performing copy with minimal effort.

Generate Landing Page Copy (Including AIDA)

Some AI tools follow frameworks like AIDA (attention, interest, desire, action) to generate persuasive landing page copy that grabs attention and drives action. We’ve used them to draft pages that convert, especially when paired with clear input and intent.

Polish and Proofread Content

Grammar and style tools built into many AI platforms ensure your content is clean, consistent, and on-brand.

Tools like Article Forge even have a feature to make your content undetectable by AI checkers, which is useful to evade Google’s scrutiny against AI content, as shown below:

Moreover, AI tools are also useful for aligning tone with your brand voice and fixing grammar and prose issues. 

Detect and Avoid Plagiarism

Plagiarism is typical among AI tools since they are typically built on the same GPT engine. 

However, with the right prompts, you can manage your AI content generator to create unique and NLP-friendly content that protects against plagiarism and ensures your content is fresh and credible. 

5 Best Practices When Using AI Content Generators

So, what are the things you must keep in mind when using AI for producing SEO content? 

Here are a few things to remember:

1. Always review and edit before publishing: AI tools can save time, but they’re not perfect. Review spelling, grammar, sentence clarity, and check for errors in tone or word choice that may misrepresent your message.

2. Add your unique insight or personal anecdote: Experience is what you have that AI lacks. Integrating personal stories, firsthand experiences, or industry knowledge allows you to personalize the content and position yourself as an expert, not just another content creator.

3. Match tone and voice to your brand: While you can instruct the AI to write in your own style, AI-generated text can feel soulless and sound flat. Make sure you give the content a read and spruce it up with your personality.

4. Use AI for the right tasks: AI can only do so many things, but there are areas where you should take the helm. For example, tedious, repetitive, or data-heavy tasks are best reserved for AI duties. But for creative storytelling, persuasion, or nuanced topics, lean more on your humanity.

5. Optimize for context and purpose: Only you can fully understand intent, so make sure every piece of AI-generated content serves a clear goal. Check that all sections connect to the main idea and that supporting details (like examples or data) reinforce your message effectively.

So, Are AI Writing Tools Good for SEO?

Yes, but with caveats.

AI content generators are great when used wisely.

These tools speed up content creation, assist in tedious SEO activities, and help you keep up with deadlines. They are good for SEO. But treat AI tools like assistants. You still take the lead while they support you in whatever shape or form you need.

AI is just a tool, not a replacement for human creativity. If your content relies too heavily on AI, it starts to lose personality. And people can feel that. So, while AI does the heavy lifting, it’s your voice, experience, opinions, and final judgment that make your content stand out.

P.S. Use AI content generators to assist, but always envelope your articles with the human touch! 

Happy content creation!

FAQs

Is AI-generated content bad for SEO?

Not inherently. Google rewards content regardless of how it is produced. What Google asks is that AI content must have some editorial screening before publication. Make sure your content demonstrates E-E-A-T, is valuable to readers, and offers useful insights. Otherwise, that content will perform poorly whether AI-generated or not.

Can Google detect AI-written content?

Yes, Google has strengthened its algorithm to detect patterns of AI use. The search engine has also mobilized human reviewers to identify if content is AI-generated or not. But Google doesn’t automatically penalize AI content unless it’s really low-quality and manipulative.

How does Google feel about AI content?

In the past, Google has had a love-hate relationship with AI-generated content to the point of prioritizing content “made by people, for people.” They have since switched their stance and focused more on content quality, not the tool used. AI-generated content is fine if it’s helpful, original, and meets E-E-A-T standards.

What’s the best AI tool for SEO blog writing?

ChatGPT and Gemini are both popular and free options. There are also other paid tools out there specializing specifically in content creation that may be useful. The best tool depends on your goals, whether that is content creation, optimization, or both.

Should I replace my writers with AI?

No. AI works best as a support tool and not a full-fledged content creator. Human creativity, strategy, and editing are essential for quality, brand voice, and SEO success. These are elements that AI can attempt to replicate but will never fully identify with, regardless of the prompts you use.

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