In the world of online marketing, there are two schools of thought: those who think that link building ROI is the bread and butter of marketing campaigns and those who don’t.
While updates like the dreaded Penguin and above have shattered the dream of link farms and black hat link building, Google was never against quality linking. In fact, if done right, this is a fantastic SEO technique to have in your quiver!
But there’s a problem with link building.
It’s difficult to measure the impact on your business (or the Return of Investment). ROI is a business indicator that shows if your efforts are being translated into profit or not. After all, your link building campaigns should be focused on increased conversions. So Link building ROI is the way to go.
If you’re researching on how to step up your game as an agency, one of the things you should start doing is send monthly SEO reports for clients.
If you want to know why it’s important – keep on reading!
In this post we will explain everything an SEO agency owner needs to know about SEO reports:
- What is a good SEO report and why ‘less is more’
- Why EVERY agency owner needs to send reports
- We will give you Free SEO templates that anyone can use
- Show what your SEO reports should include
- And detail how to make a stellar SEO report
If you are thinking “well, I don’t really need this” – then this post is a must read for you.
There is nothing more dangerous than not showing your client why they are paying for the work you do.
You must show your clients that the money they pay delivers the results they want.
It’s as simple as that!
So let’s dive in 😉
When was the last time that you came upon a successful business that didn’t have a business website?
It is almost impossible.
And that is not a surprise. The internet changed the way we find products and services, so the businesses had to evolve.
Here are some numbers to illustrate what we’re talking about. 93% of online buying experiences begin with search engine queries. If your business is missing out on a first page rank on a SERP, it’s missing out on 90% of all search engine traffic.
So we established that it is important that your potential customers and clients can find you online. How do you ensure that? Well, the tried and tested way is through search engine optimization.
There are a lot of different techniques you can use to increase the rankings of your website and they are usually divided into 2 distinct groups – on-page and off-page SEO.
Let’s dive deeper into these techniques and discuss what they entail and how to use them.
If you are looking for fresh, new ways to improve your rankings – this will be an interesting read. In this post, you will learn how to use Reddit to Boost your SEO.
Telegram is a popular messaging platform progressively gaining the attention of marketers, during the past years. And it’s an awesome marketing tool – learning how to use Telegram for Content Promotion can be a vital step to improve your content promotion strategy.
The Telegram channels come in handy as a tool for content distribution to large audiences since they help individuals or brands stay in direct contact with their followers.
I think we can all agree that images have been an integral aspect of websites for a long time now. Moreover, WordPress is a heavy platform – so, WordPress image optimization is an important aspect to keep your site’s loading time low.