Category Archives: Guides

How to Use Spun Content and Web 2.0s For Tiered Link Building

Guides, Link Building

I’m pretty sure that you’re more than just familiar with the term ‘Tiered Link Building’, and you’re probably aware there are many ways that you can go about it.

However, have you heard about tiered link building on web 2.0s using spun content? Believe it or not, people get away with it, and it helps improve rankings.

Want to find out how they do it? This article discusses how some internet and digital marketers leverage these types of links for their websites and properties.

Disclaimer: This is considered a black hat technique for tiered link building in most digital marketing circles. These techniques have caused many websites to be penalized by major search engines such as Google. This is merely an informative piece on link leveraging practices, so please don’t try this at home.

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Robots.txt Best Practices and How to Optimize Your Rankings

Guides, SEO Technical
Robots.txt Best Practices

It takes more than keywords and backlinks – both on-page and off-page – to start ranking a site and get above the fold of search results. Often times knowing Robots.txt best practices – the dos and donts – can help your rankings.

For obvious reasons, it’s important to control the visibility of information that a search engine can view, how it’s viewed, and the speed of which a search engine can crawl the content of your website. All of which, has to pass through a gatekeeper of your website, otherwise known as your robots.txt file.

The internal SEO strategies that surround index optimization and crawl optimization depend on the robots.txt file of your website, and we’re going to go through how to maximize the use of your robots.txt file to optimize your rankings.

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Measuring Your Link Building ROI with Google Analytics

Digital Agency, Guides, Link Building, SEO Analytics
Measure Link Building ROI

In the world of online marketing, there are two schools of thought: those who think that link building ROI is the bread and butter of marketing campaigns and those who don’t.

While updates like the dreaded Penguin and above have shattered the dream of link farms and black hat link building, Google was never against quality linking. In fact, if done right, this is a fantastic SEO technique to have in your quiver!

But there’s a problem with link building.

It’s difficult to measure the impact on your business (or the Return of Investment). ROI is a business indicator that shows if your efforts are being translated into profit or not. After all, your link building campaigns should be focused on increased conversions. So Link building ROI is the way to go.

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How to Generate Quality SEO Reports for your Clients

Digital Agency, Guides, SEO Reporting

SEO Reports for ClientsIf you’re researching on how to step up your game as an agency, one of the things you should start doing is send monthly SEO reports for clients.

If you want to know why it’s important – keep on reading!

In this post we will explain everything an SEO agency owner needs to know about SEO reports:

  • What is a good SEO report and why ‘less is more’
  • Why EVERY agency owner needs to send reports
  • We will give you Free SEO templates that anyone can use
  • Show what your SEO reports should include
  • And detail how to make a stellar SEO report

If you are thinking “well, I don’t really need this” – then this post is a must read for you.

There is nothing more dangerous than not showing your client why they are paying for the work you do.

You must show your clients that the money they pay delivers the results they want.

It’s as simple as that!

So let’s dive in 😉

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On Page vs. Off Page SEO – What Is The Difference And Best Practices

Digital Agency, Guides, SEO Basics

On Page vs. Off Page SEOWhen was the last time that you came upon a successful business that didn’t have a business website?

It is almost impossible.

And that is not a surprise. The internet changed the way we find products and services, so businesses had to evolve.

Here are some numbers to illustrate what we’re talking about. 93% of online buying experiences begin with search engine queries. If your business is missing out on a first page rank on a SERP, it’s missing out on 90% of all search engine traffic.

So we established that it is important that your potential customers and clients can find you online. How do you ensure that? Well, the tried and tested way is through search engine optimization.    

There are a lot of different techniques you can use to increase the rankings of your website and they are usually divided into 2 distinct groups – on-page and off-page SEO.fwhich link

Let’s dive deeper into these techniques and discuss what they entail and how to use them.

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