Category Archives: Guides

How to setup a Shopify store – A to Z guide for beginners

Guides

How to setup a Shopify storeAre you thinking of how to set up a Shopify store, after peeking on methods to start an online business?

Or maybe you are crafty and want to sell your own creations online?

Whatever the case may be, you will need an online store to showcase your products.

And while online merchandise platforms like Amazon or Etsy may already be getting you some sales, you have little control over your listings and, most likely, an enormous amount of competition.

Choosing to create your own online store does many things for you and your brand:

  • More control over the way your products are presented
  • More control over the way your products are sold
  • The opportunity to create a fan base for your brand 
  • Make laser-focused ads, thanks to segmentation and analytics

And while there are a ton of methods to create your own online shop, Shopify is probably the one that has managed to capture the hearts of most e-commerce entrepreneurs.

So, in this article, we will teach you how to set up a Shopify store in a few easy steps and how to get the first sales.

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Multilingual SEO: How to Optimize Your Site in 9 Steps

Guides, SEO Local

Any ambitious brands or website owners who want to expand their business across different markets should be aware of how important multilingual SEO is.

When you create a website that is available in several languages you’ll be able to expand your potential audience and grow your business.

It can seem that translating your website into several languages is not a big deal, but what about optimization? If you want the users in other countries to find your website you need to optimize it as well.

Considering that optimizing multilingual sites can be confusing, these nine steps will help you to fully understand how you can do it and also give you some great ideas.

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How To Change Domain Name And Keep Google Rankings

Guides, SEO Technical

There may come a time in your digital journey when, for one reason or another, you will want to know how to change domain name.

Whether it is because you discovered a better serving URL or due to a rebranding, changing domains is a hard decision to make.

What makes the decision difficult is the fact that your current Google rankings are most likely going to suffer, at least for the short term.

Therefore, in this blog post, we will analyze the steps that need to be taken to update your domain name and avoid getting SEO problems.

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How to Use Spun Content and Web 2.0s For Tiered Link Building

Guides, Link Building

I’m pretty sure that you’re more than just familiar with the term ‘Tiered Link Building’, and you’re probably aware there are many ways that you can go about it.

However, have you heard about tiered link building on web 2.0s using spun content? Believe it or not, people get away with it, and it helps improve rankings.

Want to find out how they do it? This article discusses how some internet and digital marketers leverage these types of links for their websites and properties.

Disclaimer: This is considered a black hat technique for tiered link building in most digital marketing circles. These techniques have caused many websites to be penalized by major search engines such as Google. This is merely an informative piece on link leveraging practices, so please don’t try this at home.

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Robots.txt Best Practices and How to Optimize Your Rankings

Guides, SEO Technical
Robots.txt Best Practices

It takes more than keywords and backlinks – both on-page and off-page – to start ranking a site and get above the fold of search results. Often times knowing Robots.txt best practices – the dos and donts – can help your rankings.

For obvious reasons, it’s important to control the visibility of information that a search engine can view, how it’s viewed, and the speed of which a search engine can crawl the content of your website. All of which, has to pass through a gatekeeper of your website, otherwise known as your robots.txt file.

The internal SEO strategies that surround index optimization and crawl optimization depend on the robots.txt file of your website, and we’re going to go through how to maximize the use of your robots.txt file to optimize your rankings.

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