Category Archives: SEO Technical

How To Change Domain Name And Keep Google Rankings

There may come a time in your digital journey when, for one reason or another, you will want to know how to change domain name.

Whether it is because you discovered a better serving URL or due to a rebranding, changing domains is a hard decision to make.

What makes the decision difficult is the fact that your current Google rankings are most likely going to suffer, at least for the short term.

Therefore, in this blog post, we will analyze the steps that need to be taken to update your domain name and avoid getting SEO problems.

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Robots.txt Best Practices and How to Optimize Your Rankings

Robots.txt Best Practices

It takes more than keywords and backlinks – both on-page and off-page – to start ranking a site and get above the fold of search results. Often times knowing Robots.txt best practices – the dos and donts – can help your rankings.

For obvious reasons, it’s important to control the visibility of information that a search engine can view, how it’s viewed, and the speed of which a search engine can crawl the content of your website. All of which, has to pass through a gatekeeper of your website, otherwise known as your robots.txt file.

The internal SEO strategies that surround index optimization and crawl optimization depend on the robots.txt file of your website, and we’re going to go through how to maximize the use of your robots.txt file to optimize your rankings.

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