If you thought dealing with website speed optimization could be kept on the back burner, think again. 

Website speed and performance matter more than what SEOs make them out to be.

Let me ask you this: What do you do when you click on a website, but it just keeps loading and never opens?

Personally, I click back, shake the dust off my feet, and never return. Guess what? That’s a shared experience among all users across all industries. Because let’s face it, a slow load time is a deal breaker. 

That brief waiting time tells users everything about a website—its professionalism, attention to user experience, and even how much the brand values their time.

In a digital world, speed = trust. If your website drags its feet, visitors assume the rest of the experience will too. 

Thankfully, website speed optimization doesn’t require a big overhaul to see real improvements. A few strategic tweaks are enough to shave seconds off your load time, boosting page load speed.

That’s what we’re here to discuss today.

Identifying technical SEO issues might be simple enough through tools like Google Search Console (GSC), but applying the relevant fixes is a different matter entirely. However, every business with an online presence should prioritize technical SEO. Optimized content is essential for generating higher traffic, but unless you’re adhering to technical best practices, your page content will struggle to rank.

Technical SEO makes your website readily accessible to search engine crawlers. Furthermore, it prevents any technical errors from hurting your performance in the SERPs. Want to generate more traffic with a user-friendly and optimized website? Below, we explore 10 of the most common technical SEO issues and easy fixes you can start implementing today.

The experience potential customers have on their buying journey will determine who they’ll buy from. Your website will be a deciding factor whether or not they will buy from you—specifically, the quality of experience your website provides. 

If, for instance, your web visitors can’t find the call to action button or the link to a checkout page is broken, they’re less likely to trust you. As a result, they’re less likely to sign up or pay for your products and services.

Website navigation is one of the biggest challenges founders and agency owners continue to grapple with in an effort to increase the number of leads they generate and improve conversions. 

Wanting to have a website with a smooth navigation experience is one thing. But how do you do it? 

The answer, in many cases, can be found in creating quick links. 

This article will explore what quick links are and show you several examples. We’ll also talk about the impact of quick links on user experience and SEO, then discuss some of the best practices you need to follow to make sure your quick links help improve website navigation and user experience of your website visitors. 

If you have a website, you must be aware of the importance of a domain name. The domain name is one of the most crucial parts of your website because it can impact your business in many ways. A good domain name helps you to attract more visitors, build trust with users, increase brand awareness, and so on.

Business owners and digital marketing professionals often debate whether to use WWW or non-WWW domain names when launching a site. Although the two could technically be used interchangeably, it is best to use one or the other consistently throughout your site. In this way, you’ll prevent Google from seeing your website as two individual websites and split your link equity. 

So now, which one should you select for your business website that could work well with top tools for SEO? We’ve put together a simple checklist of the advantages and disadvantages of each for you to consider when making your decision.

One of every website owner’s unhidden goals is to improve their website’s user experience, or commonly known as UX. To properly design the user experience of your website, it is important to have some kind of web analytics tool that allows you to easily determine both the critical and the preferred areas of your website. A good way to do this is to use a heatmap, which I highly recommend if you want to be successful and have a lot of satisfied users. 

In this article, I’ll tell you what heatmaps are, and which categories they fall into, and then I’ll share some tips and tricks that heatmaps can add to your website’s user experience. I will also talk about what other web analytics tools I consider important in addition to heatmaps, such as session replay or A/B testing, but I shouldn’t forget about user feedback. But it’s not just about heatmaps, it’s also about session replacement, A/B testing, and the importance of user feedback.

The years 2021 and 2022 so far saw significant changes to the Google algorithm, which naturally would impact the digital market as it did.

Google released notable updates for 2022, like deduplicating snippets of the featured content, providing more opportunities to marketers’ rankings, and a “Passage indexing” upgrade (a Passage Ranking Update) for user queries on search engines.