Content is king. Or is that just a catchy phrase that content marketers coined to increase the value of their services?
Either way, this statement is open to much interpretation. You can spend all the time and money creating content that aligns with Google’s Expertise, Authoritativeness, and Trustworthiness (E-A-T) pillars. But if your technical SEO is broken, good luck ranking on search engine results pages (SERPs).
Technical SEO is a critical part of your website’s presence on the internet. It’s the meat and potatoes of making sure that search engines can properly read and understand your site’s content.
Have you seen a recent drop in your website traffic? The answer could lie in a broken technical SEO campaign.
If your website isn’t performing as well as it should be in search results — or worse yet, if it doesn’t appear at all, then follow these seven steps to fix your broken SEO campaign.
Let’s dive in.
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