It takes more than keywords and backlinks – both on-page and off-page – to start ranking a site and get above the fold of search results. Often times knowing Robots.txt best practices – the dos and donts – can help your rankings.
For obvious reasons, it’s important to control the visibility of information that a search engine can view, how it’s viewed, and the speed of which a search engine can crawl the content of your website. All of which, has to pass through a gatekeeper of your website, otherwise known as your robots.txt file.
The internal SEO strategies that surround index optimization and crawl optimization depend on the robots.txt file of your website, and we’re going to go through how to maximize the use of your robots.txt file to optimize your rankings.
Every search engine draws its results from an index, and if a web page is missing from that index, it obviously can’t appear in the results. Because of this, an indexing problem can end up totally wasting all your high-quality content and on-page optimization work.
If you’re not sure whether your web pages are properly indexed, or you need some advice for resolving an indexing problem, this is the article for you. We’re going to look at how indexing works, what the most common indexing problems are, and how you can make the necessary changes to ensure that you don’t suffer from indexing problems again.
Before we bring the numbers it’s actually very simple – our good friend Google favors mobile friendly sites. And as there are some differences between desktop and Mobile Website SEO, to get the organic mobile traffic there are some things you should pay attention to.
To stay ahead of the curve this post is a must read.