It takes more than keywords and backlinks – both on-page and off-page – to start ranking a site and get above the fold of search results. Often times knowing Robots.txt best practices – the dos and donts – can help your rankings.
For obvious reasons, it’s important to control the visibility of information that a search engine can view, how it’s viewed, and the speed of which a search engine can crawl the content of your website. All of which, has to pass through a gatekeeper of your website, otherwise known as your robots.txt file.
The internal SEO strategies that surround index optimization and crawl optimization depend on the robots.txt file of your website, and we’re going to go through how to maximize the use of your robots.txt file to optimize your rankings.