What is online reputation management (ORM), and why should you take care of it? Brand reputation reveals how consumers view your company, the feelings it arouses, and how people respond to it. It acts as a mirror, reflecting how much people trust your brand. It significantly affects customer loyalty and revenue growth.

Additionally, brand reputation contributes to establishing your position as a leader in the field. Yet, your image may not be as good as you want it to be. That’s where reputation management comes to your aid.

Reputation management refers to all company’s efforts to build a favorable perception of the brand. How can an online merchant improve the store’s reputation? This article will cover online reputation management strategies and how they can ensure your business’s success if done correctly.

Advertising in social networks has been at the top of the ratings of the most effective ways to promote a product or service for more than a year now. Such advertising really works, particularly on Facebook. Among all the largest social media platforms in the world, Facebook offers the most extensive advertising opportunities. 

The business owner is offered a range of advertising solutions that allow effective interaction with the audience. However, there is hardly a specialist in the world who can predict with 100% accuracy the effect of the use of a particular advertising format. Reliable data on what works best for a particular company and niche, you can only get in practice.

The advertising campaign here is based on targeting based on specific user characteristics, which allows you to target your ads as precisely as possible to your target audience. As well as remarketing based on data that is collected by embedding a special code on the site, and e-mail addresses of users.

Facebook allows companies to place ads targeting specific audiences in users’ news feeds, the right column of the account, to show them in the mobile app, to promote videos and offers many other options, which we will discuss in detail later in the article.

You’ll learn about what these are and how to set everything up in such a way as to attract the maximum number of customers in this article.

The power of an ecommerce paid campaign is such that it can turn a small mom-and-pop operation into a major success story. Virtually all ecommerce sites are turning to paid search for better visibility and growth and also to create opportunities to compete with big names such as Amazon and Walmart.

Most ecommerce brands have paid search as their primary source of sales and promotional options. When you look at the report prepared by Unbounce, you will realize that this is a good move by ecommerce brands. The report states that a customer who clicks paid ads and enters a retailer’s website is more likely to buy when compared to those who enter the website by clicking natural links.

Once you have set up and kick-started your ecommerce website, you should not think twice about taking the necessary steps to enhance its potential to achieve repeatable growth. If you don’t, no one can save your business from going downhill. Your customers might end up leaving midway without completely understanding your brand’s potential. This will affect the growth of your business significantly and it would get knocked out of the market even before opening its account.

It’s obviously important to know the best ecommerce strategies that will help your business grow. However, before that, you should ensure that you have built a strong base. You should know what goes into making a good website. Along with building and maintaining a good website, you should also ensure that the quality of your product and customer service is top-notch.

For some of us, the holiday season is a chance to put our feet up, take a break from our usual routines, sip hot chocolate by the fire, and enjoy time with family and friends.

But relaxation is the last thing on a retailer’s mind between November and December.

Why? Because the holiday shopping season can make or break retail revenue for the year. This is where a thorough ecommerce SEO audit comes in handy.

Holiday sales account for about 19% of total retail sales. But the figure is even higher for some retailer sectors. Also, holiday sales are often more profitable because the increase in volume comes without significantly increasing retailers’ fixed costs of doing business.

Unfortunately, this often means that ecommerce SEO takes a back seat to more pressing issues like processing orders, shipping packages, restocking inventory, and dealing with customer service inquiries.

Before you know it, you’re neglecting your ecommerce optimization, which causes you to lose out on valuable organic search traffic and sales.

Here are seven common ways SEO slips for your ecommerce site during the holidays and how you can turn it back around once the dust settles.

Let’s dive in.