Some entrepreneurs are quick to claim the easiness of making money on the internet, but take heed: 90% of new online stores fail within their first four months of launching—a dismal statistic that speaks to the difficulty of entering ecommerce.

So if you’re trying to open an online store on Shopify or another platform, it only makes sense to do your due diligence. In other words, research those outliers that have succeeded. Look for patterns and commonalities in the stores that have prevailed, and continued to prevail, over time. 

There may not be a universal secret sauce for guaranteeing your store’s success. However, by carefully studying some of the most impressive Shopify success stories on the web, you’ll certainly get a better idea of what works and what doesn’t. For starters, we’ve gone ahead and rounded up seven Shopify stores worth checking out.

Let’s jump in.