10+ Best eCommerce Tools List to Boost Your eShops Profitability

Once your e-commerce store is ready you have to start thinking about the ways to stand out. We gathered the best eCommerce tools list for you to boost your store’s profitability and get a head start in your niche.

We have put together a heavy some of the most fantastic software pieces in one best eCommerce tools list that will give a serious boost to your business.

From marketing your store to managing inventory and sending out relevant products as per the behavior of the user on-site, we have listed everything you may not have heard of.

If you try these, you should get miles ahead of your competitors.

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HubSpot

HubSpot CRM is everything you need to organize, track, and nurture your leads and customers. And the best part is that it’s 100% free, forever.

HubSpot easily integrates with your Shopify account so you can sync your online store data into HubSpot and use it to personalize and automate your marketing campaigns at scale.

Features you’ll love:

• HubSpot CRM tracks all of your interactions with your customers and all the data associated automatically gets stored in a tidy timeline. This will help your team better tailor their approach when reaching out to prospects.
• Email tracking and notifications: You can track your emails with desktop notifications every time someone opens your email, clicks a link inside, or downloads an attachment.
• Cart abandonment emails: HubSpot allows you to step up your sales and marketing strategy by sending emails to visitors who’ve abandoned their cart items on your site so you can nurture them toward a purchase.
• Get access to full funnel reporting, with data such as average order value or lifetime order value, at your fingertips to build a brand and voice that’ll help you stand out.
• You can create smart CTAs in content, product-specific re-engagement ads, and so much more. 

HubSpot CRM is 100% free to use. If you’re not on Shopify, HubSpot also easily integrates with Magento, BigCommerce, and WooCommerce.

WooCommerce Wishlists

Save particular items in your customers’ wish lists so they can purchase them later. It allows store owners to add a button “Add to Wishlist” on all products. It is possible to customize the title and the button in customer accounts.

Store owners can view items in any user’s Wishlist by visiting ‘user accounts’, which is located in the WordPress backend, by using the plugin for Woocommerce. By hovering over a user’s account, store owners can see how many items they have stored in their Wishlist.

One of the benefits of this plugin is that you can increase returning customers for your website by adding wish lists and allowing them to share what they like.

AddSearch

Most eCommerce sites use the internal search engine powered by Google. But it’s out of date and hasn’t been revamped in years. Google’s custom search is slow, and it has never been addressing the gripes of eCommerce owners.

A poor site structure leads to even shabbier search results and users are forced to hit back to Google, thus abandoning the home site.

Plus Google’s custom search doesn’t work on mobile devices. According to research, mobile users make up a large portion of the web’s incoming traffic that is set to grow.

This is terrible for conversions.

That’s where AddSearch comes into the scene with its instant search and scores of other features.

Features that you’ll love:

• Both mobile and PC compatible.
• WordPress plugin is available.
• iOs and Android apps available to target mobile customers even more.
• Site owners have control over the search results.

The biggest USP of AddSearch is that the results are instant and it’s the fastest in-site search engine. Even with sites consisting of millions of pages, the tool doesn’t slow down.

The WordPress plugin is free for all sites up to 500 pages. The paid options start at $9 per month.

Here is an example of a custom demo with TechCrunch. Just try to see the speed.

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CrateJoy

CrateJoy bundles a lot of good things into one. It helps commerce site owners with inventory management, eCommerce shopping carts etc. They are well known for customer service and handle refunds promptly.

Features you’ll love:

• Excellent customer service
• A boon for those wanting to run physical subscription product companies. Traditionally none of the eCommerce platforms like Shopify are interested in subscription commerce for physical products.
• They also offer discounted postal charges after an agreement with the US Postal Services thus offering even more to vendors.
• In physical product subscriptions, if items aren’t ordered before a certain date, the delivery runs over to the next month. This is called the “cut-off” date. It’s so done because for these deliveries the vendors need to be contacted. The products need to be sent to CrateJoy warehouses and then delivered.

Traditional platforms don’t offer any such inventory management services.

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Tagove

Gone are the days when customers had the patience to wait for long hours or even days to get a reply to their query.

If you don’t have a customer support tool and there is only one software piece that you take from the best eCommerce tools list – make it this one.

According to Econsultancy, live chat has the highest satisfaction levels of any customer service channel, with 73%, compared with 61% for email and 44% for the phone.

Live chat is a must & here are the features of Tagove you’ll love:

• Tagove has a free Live voice call feature.
• Tagove provides screen sharing and co-browsing features with your live call without installing any software.
• This tool has a call recording feature that is a great help for customer training and monitoring purposes.
• To connect with Tagove you don’t need to have technical knowledge or expertise, it provides plugins and extensions so that you can install the software with one click.
• There is more, Tagove’s integrated speech recognition tool lets you type as fast as you can speak, letting your customer success agents multitask.

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WooCommerce RMA

WooCommerce RMA Plugin provides an easy refund, exchange, and cancel request interface for the purchased product to customers/guest users. Admin would have full authority to restrict the entertainment of invalid requests. It intelligently uses the same payment gateway method used during the purchase or e-wallet system for a refund request. Notification for each stage can be sent by customizing the mail content accordingly.

And here is a free WordPress plugin

Features you’ll love:

• Merchants can add global shipping charges against refund/exchange requests.
• Provide shortcode for guest user login form, refund policy display, coupon code regenerator and custom email.
• Product Quantity is updated automatically after the order has been cancelled.
• Merchants can exclude refund product shipping costs.
• Hide refund/exchange button from the front-end.
• Users can submit multiple product exchange requests with reasons.
• Merchant manages stock after approving the request.
• Turn off refund/exchange mails for customers.
• Automated refund feature.
• Automated Email notifications to merchants/customers at each step.
• Integration For Return Ship Label With ShipEngine & ShipStation

Linkody

Linkody is a tool that tracks and monitors your backlinks. You may wonder how it’d help you?

For any eCommerce store, SEO is an undeniable element. It drives a lot of targeted traffic when done properly. Due to the nature of the business, most site owners leave the SEO part to able hands (ahem).

Now, these guys may wreak havoc with the backlink profile of the site.

With tons of sites getting penalties left and right, Linkody could be the panacea to your link monitoring needs.

The best part is you need not manually check how the links are doing. Linkody informs you of their health status and also if they are any good.

Features you’ll love:

• Automatically tracks all new links and sends reports to you. If you check the backlinks monitored on the site, you’d discover a ton of metrics. These metrics reveal the site quality.
• Easily shows you the no-follow and do-follow links
• Tells you if you have lost a precious link somewhere.

Also, read:

How to identify and remove bad backlinks with Linkody?

How can Linkody help PR PROs as a backlink checker?

Social shares for backlinks (new metrics)

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Easy Digital Downloads

Easy Digital Downloads is great for marketers selling digital goods. EDD processes the orders for you, sends emails to the customers and once the payment’s confirmed sends a download link.

EDD is available as a WordPress plugin so you need WordPress.

Features you’ll love:

• Comes with short code for direct purchase buttons
• 30-minute installation
• Supports PayPal

The best part of the tool is that it comes at zero cost. The creators make their money from plugin add-ins.

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GetVero

Vero made it on the best eCommerce tools list because it helps you send automated emails depending on the current stage of conversion of the user.

You can decide the trigger events which will send emails to the customer. Be it shopping cart abandonment or be it the user actually buying something.

You can time the emails according to your convenience.

One of the best features is that the segments created are dynamic in nature. The problem with static lists is that we need to manually update them which is time-consuming.

Say for example if your user is pretty active and logs in 5 times a day. With Vero monitoring the behavior you can send advanced product-related emails to them

On the other hand, if the user never completed the sign-up or checkout Vero would send shopping cart abandonment emails at regular intervals.

Features you’ll love:

• Send emails based on almost any user-related event
• The blog is extremely helpful with tons of guides. Many start-ups never bother to blog properly.
• No coding needed

They not only personalize your emails but theirs too. See an example below.

This email goes out on Day 4 of the customer trial

(Source How customers read your Emails?)

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Lucky Orange

Lucky Orange is an affordable analytics solution that is far superior to Google Analytics. If you’re just starting out your store then this is a good tool to be in your kitty.

Heatmaps that show which are the most accessed regions on your web page is just one feature of the tool.

You also get to see visitor recordings and understand how users interact with the site.

Features you’ll love:

• 5-minute installation
• See visitor maps
• See mouse movements
• Real-time visitor map — You get to know where each visitor comes from

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AdRoll

AdRoll is a retargeting platform.

If customers didn’t take action in their first visit then the tool shows your ads on the various sites they go to. By action, we mean “buying”. Research shows that 99% of visitors don’t take action on their first visit. This is especially true for eCommerce sites.

(Read Understand Online Buyer Behavior: First Time v/s returning)

Such retargeting can play a big role in conversions. I can say that because the same research shows that 75% of people leave with buying intent.

Features you’ll love:

• AdRoll gives you access to over 30 inventory sources — which means that you have a wide variety of sites to choose from
• Create segments easily
• Track returning visitors
• Offers better options than Google AdSense

To date, these guys have worked with over 15000 clients.

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Justuno

Behavioral targeting is a set of methods used by marketers and advertisers to track user behavior and present offers tailored to the personality of the user.

Network Advertising Initiative conducted a survey to see how targeted advertisements affected revenues. It was seen that ads targeting user behavior converted at 3% higher.

In 2007, when Pepsi launched Aquafina, it was with behaviorally oriented ads and the conversions were three times higher than normal ads. (Source)

There are tons of behavioral targeting tools out there. But most of them focus on customer’s current behavior on the site. It’s here where Justuno personalization software comes into play. Justuno targets groups of users based on several consumer characteristics. It tracks geographic location, website behavior, and previous purchases.

In other words, it builds a long-term user profile.

Personalization is the future – the best eCommerce tools list knows it, do you?

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OptiMonk

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Veeqo

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SendPulse

According to VentureBeat, email has the biggest ROI which amounts $38 per $1 spent. So it is a must-have in your marketing campaign and SendPulse is here to help you with it.

SendPulse is a marketing automation platform that combines email, SMS, web push notifications, Viber and SMTP at once. It’s a full-fledged tool that allows starting from scratch.

• Their free drag and drop editor offers you a wide variety of elements that can be designed to perfectly match your website’s colors.
• If you want to add a subscription form to your website, it’s also possible here. Responsive design, different types of forms, display options, and more are available.
• The main function of SendPulse is Automation 360. It helps you to send triggered messages by your customers’ actions.

Moreover, SendPulse has announced a new feature: Facebook Messenger marketing.  Its purpose is to help users create chatbots with the next functions:

• RSS autopost
• Scheduler
• Detailed statistics
• Message preview
• Phone and email request
• Segmentation
• Chat panel
• Test mode of chatbot

Omnisend

Email marketing is absolutely critical for e-commerce, but what do you do when it’s not getting the conversions it used to?

Email is wonderful, but today, consumers want more. They expect a personalized, omnichannel experience that is always relevant to their needs. Omnisend is the platform that will help you deliver it.

Omnisend is an omnichannel marketing automation platform built for e-commerce. Where other tools allow you to automate emails, Omnisend takes it one step further, letting you add several channels within the same automation workflow. In the same workflow, you can build a 360-degree communication ecosystem with email, SMS, Facebook Messenger, WhatsApp, Viber, web push notifications, and more.

More amazing features you’ll fall in love with:

• Smart segmentation for precise targeting and relevant messaging
• An easy drag-and-drop visual builder for email and anything else you create on the platform
• Subscriber capture with landing pages, popups, gamified forms, and embeddable signup forms
• Deep integration with e-commerce platforms that allows for easy product integration and behavioral targeting

And the list goes on.

Omnisend has a free plan for those who just need to get started with email marketing automation. For all those nice automation workflows, you’ll need to opt for the Standard Plan, starting out at $16/month.

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Any favorites from the best eCommerce tools list?

Whether you’re new to eCommerce or are a veteran seller, platforms like Shopify, Woocommerce, or eBay and Amazon are sites worth experimenting with. Luckily, there is plenty of seller software to help you on the way.

So no more excuses – go, make it happen 😉

And do let us know what you think in the comments and if the best eCommerce tools list was a game-changer for you too?

Feel free to add any software you like in the comment section below – let’s make the best eCommerce tools list even better.