You could have one of the most robust, brilliantly researched and developed products of all time but if the customer can’t find it in their query results, it doesn’t exist. Not conducting a thorough keyword research to optimize your amazon listings is like throwing down a fishing line without any bait on the hook. 

If you want to succeed on Amazon, you need Amazon keyword research to understand the search terms that the majority of customers use when they’re looking for something in particular. You can use these keywords to optimize the content on your Amazon page for greater visibility. In order to achieve this, you will also require a working knowledge of how a search engine operates. 

This guide will break down Amazon keyword research to its fundamentals and walk you through the steps. Remember, as a new e-commerce merchant or existing merchant with new products your priority is visibility. Visibility gets you leads that can be converted into sales. It is a simple formula.

Amazon is a global leader and one of the fastest growing retailers on eCommerce. In fact, most consumers start their very first online shopping search on Amazon, and 206 million people visit it every month. With 81% of clicks going to brands on the first page of the search results, 70% of Amazon shoppers never browse past it, and accord 64% of their clicks to the first 3 items. So how can you thrive as a seller on the Amazon marketplace? Amazon SEO. 

In this article, I will break down to you 10 actionable Amazon SEO tips that will help you optimize your Amazon product listings higher than those of your strongest competitors, and eventually rank on top of the search results on Amazon.  

ECommerce has changed the way marketing works and these days, brands prefer opening up eCommerce stores over physical ones when they first start out. Shopify was born when its founder wanted to try selling snowboards online but found it incredibly challenging to do so, which is when he created Shopify himself.

Since then, budding entrepreneurs from over 175 countries have used the platform to sell a variety of products. If you don’t know How to set up a Shopify store? and how it benefits eCommerce businesses, we’ll shed some light on the subject.