For some of us, the holiday season is a chance to put our feet up, take a break from our usual routines, sip hot chocolate by the fire, and enjoy time with family and friends.

But relaxation is the last thing on a retailer’s mind between November and December.

Why? Because the holiday shopping season can make or break retail revenue for the year. This is where a thorough ecommerce SEO audit comes in handy.

Holiday sales account for about 19% of total retail sales. But the figure is even higher for some retailer sectors. Also, holiday sales are often more profitable because the increase in volume comes without significantly increasing retailers’ fixed costs of doing business.

Unfortunately, this often means that ecommerce SEO takes a back seat to more pressing issues like processing orders, route planning, shipping packages, restocking inventory, and dealing with customer service inquiries.

Before you know it, you’re neglecting your ecommerce optimization, which causes you to lose out on valuable organic search traffic and sales.

Here are seven common ways SEO slips for your ecommerce site during the holidays and how you can turn it back around once the dust settles.

Let’s dive in.

Trying to find the best WooCommerce plugins to increase your store sales?

We all know WordPress is a great platform for building small to large-sized online merchants using the eCommerce plugin – WooCommerce.

However, WooCommerce itself is not able to provide the significant features that you may need to improve your eCommerce store’s shopping experience.

That is where the role of WooCommerce plugins and extensions comes into play!

The good news is that there are over 6000 WooCommerce plugins available in the WordPress plugins repository. Nevertheless, there is one slight problem, how would you know which plugins to add to your list in order to maximize your business’s potential?

Are you looking for the best ways to skyrocket your eCommerce sales conversions? Are you tired of implementing ‘proven’ eCommerce strategies and getting little or no results? If this is you, this article is for you.

After spending a lot of time and resources to create the ‘perfect’ eCommerce website, you expected a sales explosion. 

You did your homework and found in-demand products and trusted suppliers. You even set aside a considerable budget for advertising. But despite doing what the internet tells you to do, your eCommerce sales remained below par.

The reason why you are not hitting those big numbers is competition. There are over 47 billion websites on the internet; your site is just one of them. In the US, there are approximately 1.3 million eCommerce websites. 

Imagine following the same strategies that 1.3 million eCommerce websites are doing and expecting to perform better somehow?

The average eCommerce sales conversion rate is between 1% to 2%. This rate is what those strategies will get you. If you want to skyrocket your eCommerce sales conversions higher than that, you have to do what only the successful minority of eCommerce store owners are doing. You have to dig deeper to optimize your conversion.

Let’s get started.