Category Archives: Marketing

How to Start a Marketing Agency

how to start a marketing agency

How to start a marketing agency by not going into major study loops? Well…

In today’s day and age, you shouldn’t need to attend a ‘Business 101’ course to know that marketing is essential for your agency.

Be it the traditional mediums of advertising to leveraging a growing number of digital channels, there is no shortage of ways to market your offerings.

However, with a countless number of others competing with you for people’s attention, it’s certainly not easy to start an agency nor outperform the competition.

In fact, for many businesses, investing in every component necessary to effectively stand-out is cost-prohibitive, or not an efficient use of company resources. But that doesn’t negate the need for marketing — cue outsourcing to dedicated marketing agencies.

With a global value of $1.2 trillion, gargantuan marketing and advertising spending certainly spells opportunity for marketing agencies.

On the surface, looking on how to start a marketing agency should be a no-brainer, but there’s a lot under the hood you need to be aware of before proceeding.

So, here’s the only guide that you will need on how to start a marketing agency.

Continue reading

Facebook SEO

15 Facebook SEO Tips for Your Fan Page

What’s the most popular fan page on Facebook? Well, naturally, Facebook’s. And it doesn’t have to be by all Facebook SEO requirements.

It boasts 213 million followers.

Samsung holds the second spot with 160 million fans, while Cristiano Ronaldo comes third with an impressive following of 123 million.

It’s hard to compete with these multi-billion dollar companies and celebrities, but you can give your company’s Fan Page on this social media network a boost by having an SEO strategy in place.

Given that there are 80 million small and medium business Pages on Facebook, you need to amp up your visibility if you want to cut through the noise and be noticed, and that’s exactly what search engine optimization can help you with.

Here are some tips which will point you in the right direction and after that you will be a Facebook SEO expert!

Continue reading

12 Cold Emailing Strategies for Content Promotion [Hacks that Deliver]

Cold Emailing Strategies for Content Promotion

Creating strategies and content is hard if you’re doing it right. Especially cold emailing strategies for content promotion. Anyone can bang out a blog post, or email but to truly craft something high quality, valuable, and engaging takes a lot of blood, sweat, and tears. 

Does this sound at all familiar? You spend days on your latest piece of killer content, including interviews with experts, kick-ass graphics, and several rounds of revision and polish. You click publish, share with your social media profiles, and then …

Nothing.

You did not use cold emailing strategies for content promotion.

Sure, you got your few likes and maybe a couple of comments, but nowhere near the level of traction, you expected.

Why? You didn’t promote as well as you could have and should have. That’s the secret sauce to content in 2018.  The answer lies in cold emailing strategies for content promotion. Crafted till the last detail.

It’s smarter to find another 10,000 people to consume what you’ve already created as opposed to creating more.” ~Derek Halpern, Social Triggers

Promote more than you create.

Continue reading