If your business has an advertising and marketing plan, then a content strategy should form part of it. There are many benefits to investing in a content strategy, and the returns far outweigh the costs. In fact, research has shown that content creates approximately three times as many leads as traditional marketing, but costs 62% less to generate.

A strong content marketing strategy allows you to reach potential customers that may have otherwise passed you by. The same study mentioned above found that 70% of people prefer to learn about a brand through articles rather than adverts. By producing content, you can show off your brand in more detail, and draw in customers that would ignore a simple banner ad.

Instagram is quickly becoming one of the most popular platforms for brand and product promotion. It has more than 1 billion active users per month, nearly 2/3 of them aged between 18 to 29. It’s also an emerging app for online shoppers, with around 130 million Instagram users clicking on Instagram Shopping posts. 

If you’re looking at Instagram as an additional advertising and sales platform, you are not alone. Your competitors might also be thinking the same thing. In fact, they might already have a long-standing presence on Instagram. To gain a foothold in this upcoming market, you need to know what your competitors are doing with their Instagram business accounts. 

This article will discuss how to do Instagram competitor research. You’ll discover strategies you can use to identify your competitors and better understand the methods they are applying to grow their business.

You’ve been working nonstop on your new mobile app. 

What started out as just a simple idea has transformed into a full-fledged app with features, graphics, integrations, and possibilities galore. It’s a crazily exciting time for a developer and innovator like yourself.

Well, for a moment. Then it’s time to get back to work. 

As a business owner, using video marketing opens up a whole world of benefits, opportunities, and advantages. If you get it right, your brand can become the go-to brand within the industry, and you’ll quickly notice your business leveling up in terms of thought leadership. 

But that doesn’t mean it’s easy.

Even so, there are a few powerful video marketing techniques you can implement to build your brand today.

Customer-centric companies need to generate a steady stream of new material to promote site traffic and raise brand awareness. Also, with the shrinking attention span (5-6 seconds) of internet users, snackable content is what readers are craving these days.

Web content must be snackable for better content marketing and brand recognition. Users access a lot of information through various websites and social media on the internet. If visitors aren’t enticed enough by your content to read and share it, the content doesn’t have any business value.

Snackable content should help support the brand by giving industry facts or the company’s story, rather than promoting products. One of the primary goals of snackable content is to help you feed readers with additional bites of content.

In this article, we discuss the importance of snackable content in today’s business world. Also, we elaborate on the ways you can turn your content into small but filling bites. Then, we provide some of the best snackable content ideas.

Email campaigns are at the core of inbound marketing. Getting into a prospect’s inbox is a great way to keep the conversation going and nurture a promising relationship.

If you want to convert your visitors into leads and those leads into happy clients, you must reach out to them through their emails.

But, how could you send them an email if you don’t have their addresses? It’s time to put an email list together by getting people excited about what you have to share.  

Here are 10 effective and proven ways to start your email list.