Social media has significantly and undeniably taken a big role in everyone’s lives nowadays. Look around, and almost everyone you know has at least one social media account. This is why it’s best to utilize social media to promote your Amazon business. Plugging your business will help you rank your Amazon products and gain traction from your followers. With it, it’s best to say that you’re hitting multiple birds at once.
In this definitive guide to effective social media strategies on Amazon, we provide you tips on how you can use them immediately to help you grow your sales and increase the visibility of your product. We also cover a few best practices to keep in mind when executing these strategies. Read on to know more about how you can apply this to your business!
Amazon’s growing social media presence
Amazon is starting to get serious about social media. The e-commerce giant noticed this as more customers turn to social channels for product recommendations. That’s why they are now encouraging brands, marketers, and sellers to share their products socially using hashtags (#AmazonCart) to be shared on Facebook, Twitter, or Pinterest, which aims to drive additional sales.
Amazon is currently branching out to social media and other websites and their marketing efforts, such as Amazon DSP. So if Amazon itself is going out of its platform to gain more customers, why don’t you do this too?
Why is social media important for Amazon Sellers?
As an Amazon FBA seller, it’s important to understand how social media activities drive traffic and sales and why it is significant for Amazon. In many ways, Amazon has become an authority in search results because product buyers tend to start their shopping research directly on the website. As a result, purchasing will occur on the platform rather than another retailer’s website more often than not.
This is why Amazon has a leg up on its competition, so social media campaigns are so important. If your product isn’t being shared across the social web, you’re missing out on additional traffic and sales opportunities. So make sure that you take advantage of this and direct your energies and resources into utilizing social media as a way to promote your business.
Types of social media that work best for Amazon
Social media campaigns can be executed in several different ways. To determine which type of campaign is best for your business, you should first consider the purpose and what’s the goal you’re aiming to achieve. Do you want more traffic on Amazon? Would you like to increase followers on Facebook? Are sales your main goal? These are the things you should first address before choosing which type of social media works best for you.
The following are some of the best types of social media campaigns:
Driving traffic to Amazon
When you share your products directly on your website, influencers’ websites, and blog posts, you’re driving potential buyers back to Amazon where they can purchase. This will be helpful especially if you’re running a discount or sale to gain site traction.
Sharing content to gain followers
Posting pictures and videos on Instagram, Facebook, and Twitter is another way to build followers on social channels. As you gain more followers, you will promote your products directly to them, thereby extending your reach even further.
You can also create custom audiences for email marketing campaigns or run ads on Facebook. This is extremely powerful because you know that the people following your posts are interested in your brand, product, or niche. You can then target these specific people with your ad campaigns or email marketing.
YouTube is the second largest search engine after Google, making it a great place to market your products and services. However, you need high-quality content to be effective, and videos often take time and effort to produce.
Influencer marketing has been around for quite some time now and has eventually reached the e-commerce community. The key characteristic of this form of marketing is that it brings together an influencer and brands looking to promote their products on social media.
Influencers are individuals who have enough online presence to target millions of consumers, which makes them perfect for advertising purposes. A single post by an influencer can reach thousands or even millions of individuals at once, increasing sales or awareness about the brand being advertised. This has created a rise in interest among marketers on how they can use these influencers to promote their products.
But before choosing someone, it’s very important to find the best influencers that you should partner up with. Remember that they will represent your brand so it’s best to have your best foot forward!
Social media best practices for Amazon
With an eCommerce presence on Amazon, you must share products across all social channels with the same message or call to action in the hopes of driving traffic back to Amazon, where they will hopefully complete a purchase. That being said, here are some of the best practices you should follow when handling social media campaigns.
You should not repost the same product picture across every social channel because it will not only look spammy, but you’ll also run the risk of irritating followers. So the key here is to post high-quality and relevant content consistently!
It’s also recommended that you post similar types of content across all platforms. For example, sharing infographics on Pinterest will likely have a different impact than when you share them on your website, so think twice before creating custom graphics for each channel.
Spice it up
Spicing up your content doesn’t mean you have to do anything crazy or go overboard with special effects. Instead, focus on creating an interesting, visually appealing, and informative post. Try adding a link to the social media post so that users can easily locate your products and read more about them.
The best way to determine what works and what doesn’t is to track campaign results, engagement, and followers. For this, you can use a tool like Hootsuite, where you can schedule posts for specific times of the day and receive real-time analytics to measure campaign performance.
Since social media is constantly evolving, it’s important to experiment on different platforms (Pinterest, Instagram, YouTube) and see which works best for your brand. For example, video content on Facebook received twice the number of shares than any other type of post in 2014, so create Facebook videos that are between 30 seconds and one minute you can easily share on your page or embed on your website. To keep up with your posting schedule, you can also repurpose your old content and post it on a different social media platform.
Tips for developing an effective social media strategy on Amazon
Each social media channel has its unique characteristics, and it’s essential to select the right one for your product. Pinterest, for example, is a great place to find inspiration for ideas, while YouTube can be used to answer customer questions about how-tos or product demonstrations.
So before developing social media content for your site, it’s best to assess what type of content your business or products will need. For example, would it be best to showcase the features of your product through video? Or would it be better to have high-quality photos to highlight the details? These are just some of the things you have to consider when you’re choosing which platform you’ll post your content on.
You’ll also want to develop your target audience, which is why it’s important to create custom audiences through Facebook or Twitter advertising. It’s also recommended to reach out to influencers who have a large following within your industry. This way, you already know that people who follow a particular influencer are interested in their lifestyle, specifically in the products they are using and promoting.
It’s best to write blog posts, take pictures and shoot videos about your products so that consumers can see the product from every angle. You can also use Amazon influencers to share their experiences with your products, giving users more insight into the product they are considering.
Just remember that when you’re making content, make sure that it is high-quality and relevant to your target audience. These contents are opportunities to connect with your audience and know more about your brand. Please don’t waste this opportunity to show them that!
You’ll want to optimize your content by optimizing title length, adding keywords in meta descriptions, and using keywords in images where appropriate. For example, if you’re selling a black dress, it’s wise to upload an image of a model wearing the dress while it’s raining outside because Google will associate that image with the keywords “black dress” and “wet.”
Once you have optimized your content, it’s important to focus on growing your social channels by attracting targeted traffic to your profile through paid ads or an email list. Remember that consumers want to know more about your product, so they will be more likely to follow you if they trust you and understand the value of your products.
How to optimize social media campaigns
1. Identify your target audience
Sounds easy enough, right? But so many of us are guilty of thinking about our target audiences as people who would enjoy our product or service. We forget that social media is a way to build relationships with the people we want as customers.
The more you know about your potential buyers, the better. Think about their problems and how you can help them fix them. Once you have clear goals on what your target audience wants, you will communicate with them in a more relatable way through your social media channels.
2. Create brand consistency across all channels
Consistency is key for building relationships with customers! You need to ensure that they always see the same message – even if it’s not the most exciting thing ever to hit the internet. Keep colors, images, and tone of voice consistent across your social media platforms. This will allow your brand to be recognized by more people and build a stronger relationship with your buyer personas.
3. Choose the right social media platform for your campaign
When it comes to social media marketing, you can’t just join every platform and expect your message to be heard. You need to choose the right place for your brand, and you need to do some research on each platform before you start posting.
Is your target audience mostly on Facebook? Then go with that! Are 80% of them using Twitter? Go there instead! If you’re unsure where they hang out, conduct a small test campaign on two or three platforms and then see which one performs best for you.
4. Develop a social media editorial calendar
You need consistency for your campaigns to work well, but you also need to be flexible! It’s important to have a schedule for your social media content, but it shouldn’t be a one-size-fits-all type of deal. Your customers may not want to see the same thing every day, or there might be special events going on that require their attention.
A social media editorial calendar can help you track what kind of posts are going out and when they’re going out. You can even use an app like Hootsuite or Buffer to make sure everything goes as planned – trust us; this will save you from some serious headaches later on down the line!
5. Focus on quality rather than quantity
Social media content goes by pretty quickly, so it’s important to ensure that each post you put out is engaging. You might even compare social media posts to potato chips – you don’t want your potential customers’ hands to reach through the screen and eat your posts! That being said, you also need to be patient.
If your posts aren’t getting much feedback or exposure initially, just give it some time. Social media marketing takes time, but if done right, it will help you build relationships with new people and allow them to learn more about your brand!
6. Pay attention throughout the entire customer journey
For social media marketing to work well for your business, you have to think of it as a way to build relationships. Your customers are people with problems, and you want to find ways of solving them, so keep your eyes open throughout the entire customer journey.
If they tweeted about a problem that you can help them fix, go ahead and tweet back! If they’re on Facebook complaining about how awful their experience was, talk with them! Give your buyer’s personas personalized attention by communicating through social media – this is one of the best things you can do to drive sales.
7. Create engaging content that will capture your audience’s attention
As far as the types of social media content go, there are pretty much endless possibilities. You can post images, videos, gifs…you name it! But the most important thing to remember is to make sure that whatever you put out there captures your audience’s attention and makes them want to click.
If your posts don’t get a lot of engagement or you aren’t getting many views on YouTube, maybe it’s time to switch things up a bit! Experiment with different types of social media content until you find what works best for your company.
8. Monitor your results and make adjustments as needed
Once you’ve started to build your presence on social media, it’s important to monitor the results. Each platform is different, so no one can tell you exactly what will work best for your brand. Instead, you have to play around with different strategies and keep track of how people respond until you find something worth continuing.
Suppose your social media efforts go well, great! But, if they don’t, don’t be afraid to revamp your strategy. It takes time for things to take off, but if you can get them rolling in the right direction, they’ll eventually pick up speed! Remember not to blame the tools – use what works for your business and dump what doesn’t. Social media marketing is all about trial and error, so don’t be afraid to make adjustments and fine-tune your materials as you go!
9. Make social media a process rather than a project
Don’t think of social media marketing as something that can be set and forgotten about after it’s started. It’s an ongoing process that requires constant maintenance, so don’t try to rush through things just to see results. You have to have the patience, or else you might miss out on some opportunities along the way!
To keep track of how well your posts are doing, you can use tools like Hootsuite, Sprout Social, or Buffer. Each one is different – some are better for advertising while others are more focused on analytics – but all have their own. So take the time to learn what they can do for your business and see which is the best fit for you!
There isn’t one way to successfully market on social media, but there are some basic things you’ll want to keep in mind. While it might not be easy, making time to promote on Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, etc., will most definitely pay off.
If you’re patient and willing to experiment with different strategies until something sticks, then you certainly have a chance at success! Your buyer’s personas deserve personalized attention, so give it to them! Making an effort is what matters in this game. All it takes is wanting your business or brand to succeed more than anything else. You can do it !!! All of this is possible if you are willing to put in the time and effort.
Frequently Asked Questions (FAQs)?
Since social media marketing is here to stay, there might be some questions you’ll come across with. So with that, we’ve compiled some of the most frequently asked questions most sellers face!
How do I advertise my Amazon listings on social media?
To get the most out of your ad spend, you must be advertising on a platform where your target audience is active. For example, we don’t recommend advertising your Amazon products on Google because most users use the search engine to purchase something rather than look for inspiration or ideas.
We’ve found that Pinterest is a great place for generating traffic to existing listings because the platform focuses on images, and it’s easy for customers to click through to your product listing where they have the opportunity to purchase your product.
What are the best ways to grow my Amazon social media audience?
It’s wise to invest in Facebook, Twitter, and YouTube advertising because you can target consumers based on their behavior (likes, shares, interests) to ensure that your ads reach the right people at the right time. Using a social media management tool like Hootsuite to schedule posts and gain real-time insights to measure campaign results is also important.
What is the best way to optimize my Amazon listing for social media?
You must take advantage of all relevant social media platforms (Pinterest, Instagram, YouTube) because each channel has unique characteristics. For example, optimizing your title length, meta descriptions, and using keywords in images will help increase traffic, giving you more opportunities to convert customers into promoters.
How can I use Pinterest to advertise my Amazon listings?
One way is through Boards where you can dedicate individual boards to your products, allowing marketers to grow their followers organically by uploading product images onto these boards. Another option is to run a Promoted Pin campaign which allows marketers to target specific Pinterest users based on their interests.
How can I advertise my Amazon listings on Twitter?
You must create relevant Twitter ads because they are image-based, which will make it easy for your audience to understand what your product is all about quickly. You can also use relevant hashtags when promoting products on the network. This will help connect you with new customers who are not following your company but are interested in buying similar products.
What are the best social media tools to manage an Amazon business?
Buffer, Hootsuite, and Sprout Social are great tools for scheduling posts, analyzing insights, and reporting results of campaigns so that marketers can get valuable information at a glance. Another great tool is SocialFlow which helps marketers determine the optimal times to reach their audience on social media based on their network’s activity and device usage.
When you’re selling on Amazon, you must take advantage of everything you can to grow your following. One of the ways you can do this effectively is through social media marketing. We’ve outlined the things above on all the things you should consider when you use social media as your marketing tool! It might take some effort, time, and resources on your end, but it’s worth it in the long run!
Jayce is the managing director of Seller Interactive, the number one Amazon advertising agency based in Canada that helps brands build their business on Amazon. His content marketing expertise has led him to work with brands such as Toyota and GoDaddy, producing content that has reached over 20M views in a month.