The importance of videos has grown as many businesses have started to work their way around the visual medium to increase their appeal. With an ever-growing number of people sharing or watching online videos, businesses need to take advantage of this trend and use videos in a company’s SEO strategy. To do so, a video needs to be made in an engaging way that will captivate viewers.
Video marketing is quickly becoming the most popular form of marketing and it is not hard to see why. The statistics show that users spend more time watching videos than any other form of media. Some videos are only a minute long and yet they have a huge number of views and likes, which makes it easier for a business to grow its brand.
Businesses are now taking advantage of the power that videos have and are looking for ways to create engaging videos to capture people’s attention and help them gain more traffic. Companies have realized just how effective this technique has been when it comes to increasing traffic and making the most out of their brand by giving people a more direct glimpse into the business.
Why Is Video Content Critical For Seo?
There are several reasons why video content is crucial for SEO, some of them are:
1. Video Is Easier To Digest Than Text
It is easier for users to digest the information in a video than by reading it. People have a shorter attention span when it comes to reading text, and this is where videos come into play. It has been proven that videos can keep users engaged longer and allow them to retain more information, which leads to better results in search engine rankings.
By using videos, businesses will be able to improve their SEO efforts on the Internet and gain more traffic from search engines.
2. Users Are Watching Online Videos Daily
Millions of users visit YouTube every single day and spend hours watching videos as a form of entertainment or for education purposes. With the rise in popularity of YouTube and people’s desire to be entertained, companies are using this as an opportunity to gain more traffic.
Popular videos will have a higher number of views which means that a business’s video will be viewed by more people, which is important for the growth and success of the company.
3. Videos Can Be Used As A Keyword Tool
As a result of the growing number of videos on YouTube, businesses can use videos as another way to drive traffic and improve search engine rankings. The “average watch time” of a video has grown considerably over time.
The number one rule when you make and edit a video online is to create content that will attract your target audience and keep them engaged. The longer a viewer stays on the video, the more likely it is that they will share or watch it again.
4. Google Algorithm Encourages Videos
The reason why videos are so important to businesses is that as a result of the algorithms that Google has in place, videos have been ranked higher than other forms of content. The more unique and engaging your video content is, the easier it will be for users to view or share it.
One of the main reasons why Google has decided to put so much emphasis on videos on YouTube is because it is one of the most popular ways that people can search for information online. As a result, Google has decided to reward those who can create and edit a video online that is visually appealing with a high ranking.
This is an important trend for businesses to note because it will improve their chances of gaining more traffic and improving the number of visitors that view their website or social media pages.
5. Videos On Youtube Are More Likely To Be Seen By Google’s Algorithm
This means that the quality of your video could have an impact on how good your ranking appears on search engines. To rank well in search engines, businesses should focus on creating original video content and spend time developing their brand as well as making sure that each piece of content can be captured in a visual way for viewers.
Due to the success of videos on YouTube and how users can share their favorite videos with friends, this has an impact on the number of views that a video receives. For example, there is a huge number of videos posted per day and your video can gain more views than many others.
This means that it has a greater chance of being viewed by Google’s algorithm when they update its ranking factors. As a result, your video will have a higher chance of appearing as one of the top results in search engines.
7. Video Is For Everyone
This includes both casual users as well as professionals. Many people can create and edit videos online and through the use of social media, which means that there is a large number of users who might want to view a video. For businesses, this means that they do not have to pay for an advertising campaign or have someone record their video to keep their brand or services in the public eye.
8. Video Searches Will Only Continue To Grow
Video searches have increased over time and it is possible that soon, people will spend more time watching videos than searching using keywords on Google. The reason why video searches are growing is that people have realized that they get better results when they look for something online through a visual medium such as a YouTube video or other similar sites.
Video Content SEO Tips You Can Leverage
The more time that you spend creating engaging video content for your business and sharing it on social media channels, the more likely it is that you will be able to rank well in search engines. The most important thing when making videos for your content marketing strategy is to make sure that they are engaging and visually appealing.
Creating video content can be a challenging task but with a few key tips, this process will become easier and more effective. Here are some helpful hints that businesses can take advantage of:
1. Add graphics or images to improve the visual appeal of your video:
When people search online, they will want to see visuals such as photos, charts, and graphs. When you do this with your video, this makes it easier for people to find which allows you to rank higher in search results.
The use of images and graphics can help to keep the viewer’s attention on the screen longer because they are interested in seeing what else is contained within the video.
2. Use an engaging title and description:
Whenever you create and edit a video online for your content marketing strategy, the first thing that people are going to notice is the title and description. You must include information about what people can expect from watching the video when writing these aspects.
A video with a bland title and a boring description will not do much for your rankings and videos that have this type of information will be ranked lower.
3. Make sure that your video is short and engaging:
Rather than creating the perfect 30-minute-long video, it is more likely that people will choose to keep watching short videos instead. One of the reasons why video is considered to be such an ideal marketing technique is because if a company makes engaging videos, users will watch them and share them with others.
This does not mean that you have to produce a two-minute video, but rather videos that are around three to four minutes long with a catchy, engaging title and description. The longer the video is, the less likely it is that people will watch it all and this will impact your video’s search rankings negatively.
4. Make your viewer interested:
Another reason why videos are popular among businesses is that they create content that makes the viewer interested in what they are viewing. You can do this by presenting interesting information or creating an engaging storyline when you film your videos.
It is also important that when you edit a video online using an online video editor, you make the most of this by choosing transitions, images, and music that will make the video stand out.
5. Create a video that looks professional:
You need to have a good understanding of how to create videos that would make people view them instead of needing to record them themselves.
Using an online professional video editor can help you create professional-looking videos which are easy on the eye. On top of that, you can use music and a soundtrack to enhance the visual appeal of your video and make it more interesting to watch.
Tips on How To Optimize Videos For SEO
By creating videos, businesses can gain a huge increase in traffic and get more people to view their website or social media pages.
There are many different ways that you can make your video stand out from the crowd and make it easier for people to find your video.
Here are some tips on how you can plan and create a video that will help you increase your search engine rankings:
1. Use Simple Language
Video content requires an increased level of attention and they are often used as a way to advertise products or services. Because of this, it is important that your video has a simple approach and uses clear language so that the audience can understand what is going on in the video.
If you do not do this, it is going to be much harder for people to find your video when they look online and it will result in fewer views. Using simple language will make it easier for people to comprehend what you are saying and also makes your video easier for others to share with others.
2. Use A Clear Goal For Your Video
The goal of your video should be to provide an overview of your brand or service as well as show how you want people to use it. For example, if you are a plumber who wants people to call you when they are experiencing problems with their plumbing, then the video should be about how you can fix those problems quickly.
Once the viewer has watched your video, they should feel that they have learned a lot about your services and have decided to use them in the future. This will help you gain more traffic from search engines and also improve the way that people find and share your videos.
3. Create A Video Description
Videos without a video description are not going to rank as well as those that have one. A video description allows you to include more information about your business and provide a more in-depth explanation of the video.
For example, if you are creating a commercial for a product or service, then this is where you can go into detail about what is contained in the product and why people should use it. Doing this will improve the chance of people finding your video when they search online because they know that they should be looking for videos with descriptions. With a description, you will be able to rank better on YouTube, but also on other search engines like Google.
4. Use Tags
The use of tags is a great way to ensure that your videos are easy to find and that you have a higher chance of appearing on the first page of search results. To do this, you should create 10-15 tags that are relevant and include them in the video description.
Don’t create too many tags because this will make it harder for people to find your video when they search on Google or YouTube.
5. Use Keywords
When you want your video to appear on the first page of search engines, you must use keywords that will help you appear in the rankings. This means that you should add keywords that are relevant and people will search for when they are looking for a video.
It is possible to overdo this and if you use too many words or phrases, then your video is going to be ignored by Google’s algorithm. As a result, it is wise to use broad terms as well as narrow ones together because this will help with your rankings but also give users an idea of what the topic of the video is about.
6. Optimize Videos For YouTube
YouTube, which is owned by Google, is the largest video upload site in the world. If you want your site to appear on top of the search results for YouTube, then you have to ensure that your videos are optimized with keywords.
The process involves adding information about your video to the page where it will appear and then making sure that it has a title and description that are relevant. This will make your video easier for people to find when they search online and has a better chance of being ranked highly in Google’s algorithm when they do their updates.
7. Use eye-catching Thumbnails
The first thing that people are going to see when they are searching is your thumbnail image. This image is usually a picture of the content within the video and people can judge a book by its cover so to speak.
If your thumbnail is boring and not eye-catching, then this means that when people search for that topic, they are unlikely to click on your video. Instead, it is better to use an interesting photo such as one of you standing in front of your office or another type of photo that will capture the viewer’s attention.
8. Add In A Call To Action
The final thing that you should do with your video is add a call to action at the end. This is the part of the video that will provide you with the information that your viewer wants and will help them reach out to you if they would like to learn more about your product or service.
It is important to try and do this in a way that is relevant to what people have just seen on camera so that they are interested enough to go ahead and get in touch with you. If you do not do this, then it might be too late for them, but those who watch videos regularly will be sure to contact you later on.
With the right approach to video marketing, you can enjoy great success and results that will allow you to grow your business. You must follow these steps when creating your videos and make sure that they are clear and informative. When this is done, it should be much easier for people to find your videos online and share them with others who may want to learn about what your business has to offer.
Sanket Shah is InVideo’s CEO & Founder who took action to create this startup with the sole intention to encourage video usage in all available business sectors and private lives as well. Sanket’s dedication has led InVideo to serve millions of users from 190 countries across the world. His continuous encouragement to all video users and desire to make video making and editing accessible to everyone has contributed largely to the video production industry.