In this article, we focus on an SEO reporting dashboard for your agency. It keeps all of your metrics in one place and is real-time, dynamic and gives the overall, top-level picture.
Category Archives: SEO Analytics
Google Analytics Direct Traffic – What is it?
In this article, we talk about Google Analytics direct traffic, occurrences and sources of it as well as what it means for your site. You will also learn how to reduce unwanted direct traffic.
How to Measure Link Building ROI (2026)
You spent money on links last quarter. Did it work?
Most answers to that question stop at rankings. You moved from position 14 to position 6, so the campaign worked. That feels like proof. It usually isn’t.
Return on investment is a business number. It compares what you spent against what came back. Rankings are a step along the way, not the money. Plenty of pages rank well and sell nothing, and you can run projections using the TAM, SAM, SOM method and still miss it.
There is also a bigger problem hiding in the usual math. Almost nobody accounts for the fact that links die.
This guide walks through how to measure link building ROI properly in 2026. We will use Google Analytics 4, Search Console, and our own data on 865,000 monitored backlinks.
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