Guest posting is a crucial element of a link-building strategy. It helps establish your brand’s presence to a broader audience and, more importantly, generates backlinks. Hence, it is vital to do it right.

Trying to convince an authoritative website to publish your guest post goes beyond simply pitching your self-serving idea. For example, your guest post topic should align with the target website’s niche, it must also follow the guidelines set by the receiving website, and you must do your homework on the topic itself. 

Those are some things to consider, but there’s more to it than meets the eye.

I have included some tips and tricks on guest post outreach in this article so you can always hit the nail on the head.

Voice recognition technology is becoming an increasingly popular niche, facilitating a more convenient way for users to search for and retrieve information. 

Following this surge in popularity, some multilingual users and businesses might be compelled to switch to languages other than their native tongue to adopt this new technology. Conversely, effective voice search optimization and implementation in a business can have a massive impact on its visibility.

In this article, we’ll look at voice search optimization tactics and explore how this new technology will shape the evolving context of SEO.

While local SEO is fairly straightforward, improving your website’s position in search results across languages and regions is anything but.

Should you target a language or a country – or both? Should you choose ccTLDs (and what are those, anyway?), subdomains, or subdirectories for different versions of the website? What are hreflang attributes, and do you need to use those?

Find out the answers to these questions – and more – in our comprehensive guide on international SEO.