What is E-A-T in SEO? 5 Things You Can Do to Improve E-A-T

SEO
What is E-A-T in SEO? 5 Things You Can Do to Improve E-A-T

It is said that roughly 63.2% of the human population has access to the internet. Intriguing as that may sound, not all these people trust the things they find online.

And who can blame them? The internet is crawling with lies, fake news, and click-baits.

Nonetheless, in an era of fake news, doctored images, paid followers, bots, and an emerging metaverse of augmented reality, people want to know that there are a few things they can still count on for authenticity.

That’s especially true when it comes to eCommerce.

More of us have fewer dollars to spend and even less time to do so. We want to know that the companies and websites we frequent are giving us a solid ROI for our patronage, whether in terms of a quality product or information.

Rather than spending hours combing the internet for brands we can trust, we put our faith in search engines to point us in the right direction.

That means we, as content creators and marketers, tailor our content for SEO to ensure it ranks high on the results page. A rank tracker is an ideal help for checking your SEO progress.

In turn, Google constantly updates its search algorithms to ensure that users get relevant results. Suppose it doesn’t send users where they need to go, or the quality of the content doesn’t meet expectations. In that case, Google loses dominance in its main claim to fame: providing relevant search results in the shortest possible time.

The fewer clicks a user needs to hit paydirt, the better.

To provide users with the best experience, the tech giant continually evaluates, retools, and updates its algorithms.

This is a bane to marketers and developers who must keep up with the ever-changing algorithms and requirements.

But it doesn’t need to be that way.

There are some very basic best practices that will always bring those who are paying attention out on top. They are classic, evergreen, and very actionable.

They’re also what reputable business owners, marketers, and creators should strive to do naturally.

The secret to boosting your Google ranking and getting more traffic?

Mind how you E-A-T!

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Your Ultimate Guide To Creating A Social Media Brand Ambassador Program

Marketing
Your Ultimate Guide To Creating A Social Media Brand Ambassador Program

Did you know that while most companies believe social media is important for their business, only a small percent have a social media strategy? That means most businesses are just winging it when it comes to social media. And that’s a huge mistake.

Why? Because social media is one of the best ways to connect with customers and create relationships with them. In fact, customers who engage with brands on social media are more likely to be loyal than those who don’t. And they’re also more likely to recommend your company to others.

That’s why it’s so important to have a social media brand ambassador program in place. A good ambassador program will connect your company with passionate fans who will help promote your brand on social media.

In addition, a brand ambassador program can also help you create content, interact with customers, and boost your social media reach.

If you’re not sure how to get started with a social media brand ambassador program, don’t worry. We’ve got you covered. This article will give you everything you need to establish your own social media brand ambassador program so that you can take advantage of social media  and take your business to the next level.

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The Importance of Web Security in Digital Marketing

Guides
The Importance of Web Security in Digital Marketing FI

Security threats loom over everyone working online, especially digital marketers who manage multiple websites, content channels, and social media accounts.

A serious breach could expose both business and client information, impacting the bottom line of all those involved.

As cybercriminals come up with novel ways of stealing private data, the importance of web security in digital marketing continues to rise.

But what are the most common security vulnerabilities? How can you go about protecting your digital marketing endeavors?

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Digital Marketing Trends: Top 10 Predictions for 2023 & Beyond

Marketing
Digital Marketing Trends: Top 10 Predictions for 2023 & Beyond

Whether you are a start-up, an SME or a multinational corporation, promoting your goods and services is crucial to ensure higher sales and revenue, and digital marketing is the best way to do so. That way, you can market your business through the digital medium. 

Digital marketing has become a massive part of any company, and for a good reason. The only other significant alternative to digital marketing is traditional marketing, and the statistics from the past few years have shown a massive shift to the digital option. What’s better is that it costs significantly less to promote the business through digital marketing as compared with traditional mediums. 

Once you are settled on using digital marketing for your brand promotion, the best way to keep your marketing ideas fresh is by following the latest trends. Every year there are several trends in digital marketing. Some stay relevant for years to come, and others die down as fast as they come up. So it is imperative you choose carefully. 

Here are a few digital marketing and web design trends we think will be dominant in the near future.

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Top 12 Must-Have Remote Working Tools

Guides
Top 12 Must-Have Remote Working Tools

Working from home can be a great way to get work done, but it can also be challenging to get the same level of productivity that you would in an office setting. Remote working tools can help make this process easier.

These tools offer many benefits including flexibility, productivity, and reduced stress. They can help you and your employees collaborate more effectively, be up-to-date on current projects, and even make you feel like you never left the office!

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WWW or Non-www – Which One Is Recommended for Better SEO?

SEO Technical
WWW or Non-www - Which One Is Recommended for Better SEO?

If you have a website, you must be aware of the importance of a domain name. The domain name is one of the most crucial parts of your website because it can impact your business in many ways. A good domain name helps you to attract more visitors, build trust with users, increase brand awareness, and so on.

Business owners and digital marketing professionals often debate whether to use WWW or non-WWW domain names when launching a site. Although the two could technically be used interchangeably, it is best to use one or the other consistently throughout your site. In this way, you’ll prevent Google from seeing your website as two individual websites and split your link equity. 

So now, which one should you select for your business website that could work well with top tools for SEO? We’ve put together a simple checklist of the advantages and disadvantages of each for you to consider when making your decision.

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