
It all started with OpenAI’s ChatGPT, and many companies have begun riding the AI train since. Google included.
From Search Generative Experience to its rebrand, AI Overviews, now, the search engine giant is experimenting with a new SERP feature that will radically change how search works.
Introducing: AI Mode.
Google’s latest experiment, AI Mode, isn’t just another tweak to the SERP like AI Overviews.
It’s literally removing the 10 blue links in favor of AI-generated content produced by a supercharged Gemini model capable of deeper reasoning and smarter comparisons, allowing it to fully answer complex and nuanced queries without users ever clicking a single link.
It’s really good. Kudos to Google.
While AI Mode favors the majority of searchers who just want quick and concise answers, for SEOs, this isn’t evolution but a disruption.
As Google pushes toward a zero-click, AI-driven search experience, many content creators and marketers will be left wondering: If Google answers everything while referencing only a select few, who still needs our websites?
I’m all for progress and maximum user experience, but AI Mode threatens to reduce even some of the best-optimized pages to invisible contributors in a summarized box, and it’s scary.
We’re no longer fighting for first position. We’re fighting to be included at all.
That said, is this the death of SEO we’ve all been fearing? It might be. But we’re getting a little ahead of ourselves.
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