Why Is Your SEO Not Working? (19 Reasons + 19 Solutions)

Why is Your SEO Not Working? (19 Reasons + 19 Solutions) Blog Banner Image

Marketers and businesses alike have highlighted SEO as an effective tool to drive traffic and conversions to a website. 

In hopes of basking in this lucrative opportunity, you may have hired an SEO company or decided to wing SEO yourself.

But after months of dedication, you hardly see any improvement in your monthly traffic or SERP ranking. 

So, you ask yourself, “Why is my SEO not working?” 

Worse, you might have gone to the ultimate conclusion that “SEO doesn’t work for me” or “SEO offers zero value to my company.” 

It’s frustrating, I get it. More often than not, SEO not working is a product of multiple factors. 

Some issues may stem from internal factors that you have complete control over. Others may result from external challenges that you have to withstand to thrive. 

However, there are cases when internal complications, like having unrealistic expectations or dealing with budget constraints, become the bottleneck to your site’s SEO.

In this article, we’ll go over the 19 reasons why your SEO may not be working and provide solutions to turn your situation around. 

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Is Generative AI the Future of Content Marketing?

Is Generative AI the Future of Content Marketing Blog Banner

Ever since the advent of ChatGPT, generative AI has been sort of a hot and sensitive topic across various industries, and for good reason!

Forget the paranoia that artificial intelligence might take over humanity and usher in the age of the Matrix. The most imminent threat of generative AI is automation, putting people’s livelihoods in a vulnerable position.

Given humanity’s penchant for wealth and convenience, it’s only natural for big companies to explore the capabilities of AI to serve their bottom line. Part of this campaign is leveraging AI to automate sectors within businesses that could use less human resources and more robots.

One of these branches is content marketing

Before the AI craze, digital marketers took pride in bridging the gap between companies and customers through content. 

While content marketing does the job of attracting organic traffic, it’s no secret that content creation is a massive time-consumer and budget depleter. 

Therefore, generative AI seems like the perfect compromise that satisfies the need for said wealth and convenience. 

Today, Forbes says more than half of marketers actively use generative AI with 22% more planning to adopt it soon, believing it can save them an average of 5 hours of work per week. Comfort aside, however, a few questions have circulated my thoughts, like:

  • Do the benefits of AI in marketing extend to content quality?
  • Is generative AI for content marketing effective, metrics-wise?
  • Is generative AI the future of content marketing?

Let’s explore the answers here today.

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Can Link Building Hurt Your SEO? Yes, and Here’s How

Can Link Building Hurt Your SEO? Yes, and Here’s How Blog Banner

Link building is arguably one of the most crucial steps to building a company’s SEO and dominating search results. After all, a strong correlation exists between a site’s search engine positioning and the total number of backlinks.

Backlinks are the website version of social proof. The more backlinks your site has, the more credible it seems among users and the more authoritative you become in Google’s search ranking algorithm.

Don’t believe us?

According to Andrey Lipattsev, a senior executive at Google, links are one of the three primary search ranking factors. In other words, link building and SEO are tightly intertwined.

But can link building also harm your SEO? Unfortunately, yes.

Google is very particular with its link spam guidelines. Some link-building mistakes can result in irreversible damage to your SEO and, in extreme cases, even to your website.

In this article, we’ll uncover how the links that build your SEO can also be the ones to destroy it. Keep reading.

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SEO Made Simple: A Comprehensive Primer for Entrepreneurs

SEO Made Simple: A Comprehensive Primer for Entrepreneurs Banner Image

“SEO” and “simple” used in a single sentence might seem oxymoronic, isn’t it?

With tons of components and technicality involved, the concept of search engine optimization in itself is not at all simple. 

Perhaps it’s the reason why many entrepreneurs feel confused and reluctant to do SEO. According to statistics:

  • Only 69% of businesses actively engage in SEO
  • 19% do not use SEO for their business
  • Meanwhile, 12% are still unsure of SEO.

That’s precisely why we created this SEO Made Simple primer for entrepreneurs. To help those who are still on the fence about pursuing SEO for their businesses make a conscious decision.

If you’re one of those business owners, then this comprehensive SEO guide is for you.

We’re not here to sell you anything. Our goal is simply to educate. 

To that end, we’ll look at the facts, explore why SEO is important, understand how the SEO engine works, and uncover the essential tools you need if you ever decide to give SEO a shot.

Are you ready?

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Search Engine Positioning: A Definitive Guide

Search Engine Positioning Banner Image by Linkody

The moment you engage in SEO, you resign yourself to a never-ending competition of snagging the top spot on Google SERPs. After all, what’s the point of creating tons of web pages and busting out a plethora of content if nobody gets to see them?

It’s no secret that the higher a web page’s SERP position, the more web traffic and, potentially, conversions, it receives. Driven by this perspective, search engine positioning is your best weapon to ensure SERP dominance.

I’m guessing right now your head is flooded with some lingering questions, like: 

  • What does search engine positioning really mean? 
  • Is it a different concept from good old search engine optimization? 
  • Are there any benefits to it?
  • How can we rank #1 on Google’s SERPs using SEP strategies?

Stay tuned because Linkody aims to answer all of these questions in this definitive guide on search engine positioning.

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How to Monitor Backlinks and Save a One Month’s Budget in a Year

Cartoon illustration showing the financial and temporal freedom found in digital marketing.

In the ever-evolving world of SEO, monitoring your backlinks is crucial for staying ahead of your competitors and maintaining a high search engine ranking. But did you know that effectively monitoring your backlinks can also save you money?

In this guide, we’ll explore the importance of backlink monitoring and how it can help you save a month’s budget in just one year.

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