10 Companies Doing Ethical Marketing The Right Way

Conscientious companies act with integrity, honesty, responsibility, respect, and accountability. Companies that put ethics at the core of their business strategy possess a positive impact on their customers’ affective devotion towards the brand.

In this article, we’ll review the models of 10 companies whose truly ethical practices are helping them both win and retain the market share of their customer base.

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How to Follow Up in Sales and Drive Positive Results (8 Easy Ways)

How do you increase sales conversions and nurture clients you already close deals with to become loyal customers? How can you make prospects buy your offer and make repeat purchases? In both cases, follow-up on sales is crucial.

Data from Marketing Donut’s blog indicates that you need about five follow-ups on average to close 80% of sales deals. But for some marketers and sales representatives, sales follow up is a closed book. The report shows that sales reps follow up only 20% of leads─giving up on 80% of potential buyers.

In other words, you’re losing a substantial part of your business income due to the lack of sales follow-ups. But there are several follow-up techniques you can start applying today to close deals without being salesy. 

So, how can you follow up with leads to keep the momentum going? In this article, you will learn sales follow up best practices. I will cover the following areas:

  1. What is Follow Up on Sales?
  2. Importance of Follow Up on Sales
  3. Top Eight Marketing Techniques to Follow Up on Sales
  4. Which Marketing Communication Channel is Best for Following Up in Sales?
  5. How Often Should You Follow Up a Lead?
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How to Start an Instagram Blog from Scratch

Instagram is one of the most popular Micro-blogging platforms with a whopping 500 million daily users worldwide. Imagine creating a community of even 1% of that number and converting your followers into customers.

To get a large following on Instagram requires a dedicated strategy and consistency to ace the game. In this article, we’re going to take you through an 8-step guide that will direct you on how to start an Instagram blog from scratch. Let’s jump in!

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How To Create The Ultimate SEO H1 Tag

How To Create The Ultimate SEO H1 Tag

When it comes to SEO, optimizing H1 tags is often overlooked. But, did you know that this has a notable impact on your ranking?

In this article, you’ll learn everything you need to know about creating the ultimate H1 tag for your website.

You’ll discover the best practices, common mistakes, the importance of H1 tags, and many more.

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How to Update Old Content that is not Ranking

You’ve decided to do an audit of your website, and you find that you have tons of old content that doesn’t rank. Although you could leave it as it is, SEO experts will tell you you shouldn’t do this because it will drag down the SEO ranking and overall authority of your entire website. Google doesn’t recommend you remove it either. According to Google’s Gary Illyes, “it’s not guaranteed that you will get any positive effect from that”.

So what exactly should you do about that old content? Google’s John Mueller himself gave us the answer: “Improving it means that rankings can only go up”.

Read on to learn how to do just that. 

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How To Use Ethical Marketing To Attract The Right Audience

73% of millennials are willing to pay extra for sustainable offerings. Ethical marketing is going through the roof. Now is the best time to apply it to your business and cash in on all of the benefits. 

In this article, we’ll look at the 13 best ways to use ethical marketing to attract the right audience. They will help you avoid getting into trouble with law and make sure your brand will stay aligned with its values.

It’ll lead to a massive increase in sales, conversions, and the number of loyal customers.

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