Instagram is one of the most popular Micro-blogging platforms with a whopping 500 million daily users worldwide. Imagine creating a community of even 1% of that number and converting your followers into customers.
To get a large following on Instagram requires a dedicated strategy and consistency to ace the game. In this article, we’re going to take you through an 8-step guide that will direct you on how to start an Instagram blog from scratch. Let’s jump in!
You’ve decided to do an audit of your website, and you find that you have tons of old content that doesn’t rank. Although you could leave it as it is, SEO experts will tell you you shouldn’t do this because it will drag down the SEO ranking and overall authority of your entire website. Google doesn’t recommend you remove it either. According to Google’s Gary Illyes, “it’s not guaranteed that you will get any positive effect from that”.
So what exactly should you do about that old content? Google’s John Mueller himself gave us the answer: “Improving it means that rankings can only go up”.
73% of millennials are willing to pay extra for sustainable offerings. Ethical marketing is going through the roof. Now is the best time to apply it to your business and cash in on all of the benefits.
In this article, we’ll look at the 13 best ways to use ethical marketing to attract the right audience. They will help you avoid getting into trouble with law and make sure your brand will stay aligned with its values.
It’ll lead to a massive increase in sales, conversions, and the number of loyal customers.
Authority marketing involves positioning your brand as a thought leader or expert in your business niche or community. Through sustained effort continuously providing valuable information, it positions your brand as a source of knowledge which others can trust.
The challenge is acute for new brands and websites as their chances of getting high-quality backlinks, which is one of the most critical aspects of acing search rankings, is fairly low. If you too are experiencing the same issue with your brand, we suggest you actively consider exploring authority marketing to build up your search presence.
Do you have a YouTube channel or are you planning to start one this year? If your answer is yes, you’ll be delighted to know that:
YouTube has over 2 billion users. That’s nearly one-third of internet users worldwide. (Source: YouTube)
74% of adults and 77% of 15-35-year olds in the U.S. use YouTube (Source: Hootsuite)
Every year, more and more channels earn 5 figures on YouTube. (Source: YouTube)
If these stats don’t convince you to optimize your videos for YouTube search, I don’t know what does. Because the truth is, YouTube is growing.
Marketing your business through video may not be a new concept. However, we cannot deny the fact that video is a more engaging format than the written word. Brands can convey their message in just a few seconds.
Video is also more personalized and more likely to result in conversions.
But here’s the key:
To make your YouTube videos succeed, you need to invest in YouTube SEO. You read that correctly. Even video content needs to be optimized to gain visibility — just like your website!