It is said that roughly 63.2% of the human population has access to the internet. Intriguing as that may sound, not all these people trust the things they find online.
And who can blame them? The internet is crawling with lies, fake news, and click-baits.
Nonetheless, in an era of fake news, doctored images, paid followers, bots, and an emerging metaverse of augmented reality, people want to know that there are a few things they can still count on for authenticity.
That’s especially true when it comes to eCommerce.
More of us have fewer dollars to spend and even less time to do so. We want to know that the companies and websites we frequent are giving us a solid ROI for our patronage, whether in terms of a quality product or information.
Rather than spending hours combing the internet for brands we can trust, we put our faith in search engines to point us in the right direction.
That means we, as content creators and marketers, tailor our content for SEO to ensure it ranks high on the results page. A rank tracker is an ideal help for checking your SEO progress.
In turn, Google constantly updates its search algorithms to ensure that users get relevant results. Suppose it doesn’t send users where they need to go, or the quality of the content doesn’t meet expectations. In that case, Google loses dominance in its main claim to fame: providing relevant search results in the shortest possible time.
The fewer clicks a user needs to hit paydirt, the better.
To provide users with the best experience, the tech giant continually evaluates, retools, and updates its algorithms.
This is a bane to marketers and developers who must keep up with the ever-changing algorithms and requirements.
But it doesn’t need to be that way.
There are some very basic best practices that will always bring those who are paying attention out on top. They are classic, evergreen, and very actionable.
They’re also what reputable business owners, marketers, and creators should strive to do naturally.
The secret to boosting your Google ranking and getting more traffic?
Mind how you E-A-T!