Customer-centric companies need to generate a steady stream of new material to promote site traffic and raise brand awareness. Also, with the shrinking attention span (5-6 seconds) of internet users, snackable content is what readers are craving these days.

Web content must be snackable for better content marketing and brand recognition. Users access a lot of information through various websites and social media on the internet. If visitors aren’t enticed enough by your content to read and share it, the content doesn’t have any business value.

Snackable content should help support the brand by giving industry facts or the company’s story, rather than promoting products. One of the primary goals of snackable content is to help you feed readers with additional bites of content.

In this article, we discuss the importance of snackable content in today’s business world. Also, we elaborate on the ways you can turn your content into small but filling bites. Then, we provide some of the best snackable content ideas.

Email campaigns are at the core of inbound marketing. Getting into a prospect’s inbox is a great way to keep the conversation going and nurture a promising relationship.

If you want to convert your visitors into leads and those leads into happy clients, you must reach out to them through their emails.

But, how could you send them an email if you don’t have their addresses? It’s time to put an email list together by getting people excited about what you have to share.  

Here are 10 effective and proven ways to start your email list.

“Every Interaction in any form is Branding.”- Seth Godin.

Social media started as a tool back in the 2000s, but it has become a whole world in itself when you look at it today. From staying in touch with our loved ones to following the latest in the world to creating entirely new ecosystems, social media has come a long way. And today, it has become one of the go-to mediums for brands to garner more users for their products.

One of the most recent ways that social media celebs and brands have found to expand their user base and engage their audience is via Facebook Live. With live streaming, businesses get the opportunity to interact with their audience and get their feedback unfiltered. They can even drive up sales by launching a new product or offer on a live stream. 

Especially during the COVID-19 pandemic, brands charted new paths to engage their audiences and kept their images rife in people’s minds. And most of it happened via Facebook Live. Be it a small brand or a large conglomerate; everyone used Facebook Live in their own limited capacity to achieve consumer success. However, just like with any other way of building a community, working with Facebook Live has its own challenges. 

One of the biggest ones is figuring out when to use it, and the next one is the context of using it. The answer to this lies in reflecting whether your community is looking for a one to one Q/A session or for a long term solution that they can keep coming back to at a later point in time. These are imperative to deciding whether you should do a Facebook Live session or just an explainer video post.

Conscientious companies act with integrity, honesty, responsibility, respect, and accountability. Companies that put ethics at the core of their business strategy possess a positive impact on their customers’ affective devotion towards the brand.

In this article, we’ll review the models of 10 companies whose truly ethical practices are helping them both win and retain the market share of their customer base.