Snackable Content: The Subtle Art of Feeding Your Readers with Small but Filling Bites

snackable content
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Customer-centric companies need to generate a steady stream of new material to promote site traffic and raise brand awareness. Also, with the shrinking attention span (5-6 seconds) of internet users, snackable content is what readers are craving these days.

Web content must be snackable for better content marketing and brand recognition. Users access a lot of information through various websites and social media on the internet. If visitors aren’t enticed enough by your content to read and share it, the content doesn’t have any business value.

Snackable content should help support the brand by giving industry facts or the company’s story, rather than promoting products. One of the primary goals of snackable content is to help you feed readers with additional bites of content.

In this article, we discuss the importance of snackable content in today’s business world. Also, we elaborate on the ways you can turn your content into small but filling bites. Then, we provide some of the best snackable content ideas.

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Internal linking for SEO: The complete guide

From site menus to blog posts, every website uses internal links. Yet, when you think about SEO and linking, your mind automatically goes to backlinks. There are countless articles explaining the ins and outs of getting quality links from other websites. But what if I told you that a good internal linking strategy can boost your organic traffic by 40%?

Now, I’m not saying you don’t need external links and that you should only focus on the internal ones. Think about those two types of links like macaroni and cheese. They simply go better together. But before we dive into how you can boost your SEO with internal linking, let’s cover some basics.

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How to start an email list

Person starting an email list

Email campaigns are at the core of inbound marketing. Getting into a prospect’s inbox is a great way to keep the conversation going and nurture a promising relationship.

If you want to convert your visitors into leads and those leads into happy clients, you must reach out to them through their emails.

But, how could you send them an email if you don’t have their addresses? It’s time to put an email list together by getting people excited about what you have to share.  

Here are 10 effective and proven ways to start your email list.

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Top 10 Tips for Successful Facebook Live Stream

“Every Interaction in any form is Branding.”- Seth Godin.

Social media started as a tool back in the 2000s, but it has become a whole world in itself when you look at it today. From staying in touch with our loved ones to following the latest in the world to creating entirely new ecosystems, social media has come a long way. And today, it has become one of the go-to mediums for brands to garner more users for their products.

One of the most recent ways that social media celebs and brands have found to expand their user base and engage their audience is via Facebook Live. With live streaming, businesses get the opportunity to interact with their audience and get their feedback unfiltered. They can even drive up sales by launching a new product or offer on a live stream. 

Especially during the COVID-19 pandemic, brands charted new paths to engage their audiences and kept their images rife in people’s minds. And most of it happened via Facebook Live. Be it a small brand or a large conglomerate; everyone used Facebook Live in their own limited capacity to achieve consumer success. However, just like with any other way of building a community, working with Facebook Live has its own challenges. 

One of the biggest ones is figuring out when to use it, and the next one is the context of using it. The answer to this lies in reflecting whether your community is looking for a one to one Q/A session or for a long term solution that they can keep coming back to at a later point in time. These are imperative to deciding whether you should do a Facebook Live session or just an explainer video post.

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Top 10 Clever Ways to Grow & Scale Your Digital Agency

Scale Your Digital Agency

Running any business is hard, but running a digital marketing agency can be especially challenging. With fast-paced technological advancements happening every day, the industry is constantly changing and evolving. Every day, there is a new trend that you need to catch up to. Whether it is social media, PPC ad campaigns, or website design, there is always something new that you can do. Although the dynamic environment of this industry is rich with potential and growth opportunities, surviving and thriving can sometimes be difficult. 

The goal of every business is to grow, not just stay functional. However, growth can mean different things for different people or agencies, depending upon their values, vision, and mission.

Growth has some standard identifying features, such as:

  • Long-standing clients
  • Increased ROI and regular profits
  • Increasing opportunities to expand
  • Happy employees

If your business shows any of the above signs, you are ready for the next big step — scaling your agency.

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10 Companies Doing Ethical Marketing The Right Way

Conscientious companies act with integrity, honesty, responsibility, respect, and accountability. Companies that put ethics at the core of their business strategy possess a positive impact on their customers’ affective devotion towards the brand.

In this article, we’ll review the models of 10 companies whose truly ethical practices are helping them both win and retain the market share of their customer base.

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