Best Ways For Boosting Your LinkedIn Engagement And Results

best ways for boosting your linkedin engagement and results

Around 810 million people in more than 200 countries and territories worldwide use LinkedIn. Like Facebook, Instagram, Twitter, and a few others, LinkedIn is the world’s largest professional network on the internet. On the other hand, it is a professional networking site designed to help you build and deepen professional relationships, find the right job or internship, and learn or share the skills and experiences you need to thrive in your career.

This article highlights the importance of running digital marketing campaigns on LinkedIn and how to do so, especially if B2B is your primary target market.

LinkedIn: How to Stand Out?

1.  Gain exposure for Hiring and Recruiting.

2. Demonstrate your knowledge, credibility, and leadership expertise.

3. Use LinkedIn as a research tool.

4. You can earn social evidence for your abilities and skills.

5. Join LinkedIn Groups That Provide Support.

6. Build Your Brand.

7. Establish Yourself as a Knowledgeable Professional.

8. Rank your name on Google.

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Internal Linking Strategy: 8 Common Mistakes to Avoid

Internal Linking Strategy 8 Common Mistakes to Avoid

An internal linking strategy is enormously powerful. Make full use of internal linking, and you’ll soon see a significant uptick in organic traffic as more and more users discover your site.

A well-designed internal linking structure brings numerous benefits. It will enhance the experience that users enjoy, but it can also dramatically improve discoverability, enabling a far greater number of potential customers to find your business. With so many internal linking tips and tricks, how do you know which strategies will make a difference and which are best to avoid?

Read on, and we’ll reveal all. This article will discuss all you need to know about internal linking, divulging everything from why it matters to which common pitfalls you need to avoid. You’ll have the strategy mastered in no time.

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15 of the Finest Public Relations Tools for 2022

Best Public Relations Tools

As a business or brand owner, two thoughts trigger every step you take and every decision you make concerning your business and brand. These thoughts are: “how to make huge sales” and “how to do better than your competitors”, and these boil down to one thing – which is getting your Public Relations Tools right!

Back when things were done manually and outside the social space, the tools obtainable were newsletters, advertorials, flyers, posters, pamphlets, radio and television broadcasting, etc. Still, these manual tools can only do as much as their capacity can do.

But now that everything has been moved online and digital, the coverage and effectiveness of Public Relations have been taking up several notches using relevant digital PR tools that make the job less tedious and more productive.

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How To Boost Your Email Marketing Campaigns Using Videos

How To Boost Your Email Marketing Using Videos

According to recent research by HubSpot, 96% of customers stated that their interest in video increased after the pandemic. 9 out of 10 people prefer to watch marketing videos from businesses and brands in this digital era.

If you are not doing email marketing by using videos, you miss a great opportunity. So, this is the right time to invest in video marketing. Use videos in email marketing and increase your brand awareness and other business objectives.

Let’s look into this blog; we will discuss the step-by-step guide for effective video email marketing and its benefits to your business.

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7 Common Mistakes Brands Make While Working With Influencers

Influencer getting ready to record a video - Working With Influencers

Social media marketing has become a necessity for most businesses. Nowadays, unless you have a strong social media presence, you’ll have difficulty reaching users and getting them to engage with your brand.

Although it isn’t difficult to create several profiles for your company on various social networks, unless you are active and manage to amass a large following – it will be hard to gain a significant benefit from managing those channels. Thankfully, there are ways to get around this problem. One of the most efficient techniques is to partner with an influencer who can promote and represent your brand on social media.

However, many marketers aren’t too knowledgeable when it comes to influencers, and we see the same mistakes get repeated time and again. To help you avoid the common pitfalls, we have compiled a list of 7 common mistakes brands make while working with influencers.

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7 Retargeting Strategies to Acquire More Traffic & Convert more Leads

7 Retargeting Strategies to Acquire More Traffic & Convert more Leads

Abandoned carts. Crickets during launches. Warm leads that never convert. 

Not to mention the blood, sweat, and tears your team poured into every campaign for seemingly no reason. 

It’s enough to worry any brand. 

Brands rely on high traffic and conversions to not only stay afloat but to reach their long-term business goals. 

When brands invest in company resources, labor, and campaign efforts without success, they have trouble scaling their business. Eventually, they may even need to shut down. 

If you’re nodding your head in agreement, you might be worried about the state of your own campaigns. 

You might be asking yourself …

“What am I doing wrong?”

“How can I keep my company afloat like this?”

“What if the next campaign we invest in makes or breaks our business?”

Or, maybe your marketing woes aren’t this dramatic. Maybe your company is doing just fine, but you’d still like to see higher traffic and conversions. 

You could also be somewhere in the middle — that’s fine, too.

The truth is, no matter what stage you’re in with your business, you can use retargeting strategies to acquire more traffic and convert more leads. 

In this article, we’ll break down everything you need to know about retargeting strategies. We’ll also lay out seven strategies you can start implementing right away. 

Let’s take a look.

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