Without backlink-worthy linkable assets to showcase, building links will be a challenging experience in 2025.

Why? 

First of all, Google has been cracking down on questionable link-building practices, like excessive link exchanges and buying links. If you could freely do these 10 years ago, the same practices could get you penalized today.

Secondly, SEOs are becoming more mindful about their external linking efforts, which means they would think twice before giving you that coveted backlink.

Linkable assets are non-negotiable to support your link-building campaign.

This begs the following questions: 

1. What are linkable assets?
2. Why are they essential for SEO?
3. Which linkable assets are best to build in 2025?

Stay tuned because we’ll answer them today. 

The moment you dive into SEO, it becomes a game of strategy. Every keyword you target, every backlink you earn, every on-page tweak you make isn’t just about climbing the ranks; it’s about outsmarting the algorithm.

That competitive pressure is exactly why black-hat SEO tactics, like keyword stuffing, cloaking, and link farms, rose to fame. For a time, they worked, offering a tempting shortcut to the top of search results. 

But if it weren’t for Google stepping in with smarter algorithms and stricter penalties, SERPs would still be overrun with content and people trying to manipulate search engines.

Although Google has cracked down on most, link building remains a breeding ground for questionable practices, bringing us to our subject today: toxic backlinks.

At first, they might seem harmless, or even helpful. But these bad links can quietly drag your site down, undoing hard-earned progress and sabotaging your search engine rankings.

So, what exactly are toxic backlinks, how do they impact your website, and how can you spot these landmines? Discover here.