What is Bounce Rate in Google Analytics & How Can You Solve It?

What is Bounce Rate in Google Analytics & How Can You Solve It?

Everyone wants to know what bounce rate in Google analytics entails. It is well known that a low bounce rate is preferable to a high bounce rate. The statistics look at you every time you access your Google Analytics account, you might start to wonder what is wrong when you see that number start to rise.

The issue is that those figures might be deceptive. Let us be realistic. How high can a bounce rate be? There is so much involved in bounce rate, which requires much more than having foundational knowledge. Peradventure, you have an issue with your bounce rate, how do you resolve it?

This article will demonstrate how to calculate and evaluate your bounce rate accurately. That way, you will be able to determine whether it is genuinely too high or if it is right. Furthermore, we will explore how you can measure and analyze your bounce rate. As a bonus, you will learn techniques to reduce your bounce rate.

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Content Marketing ROI: A Modern Guide

Content Marketing ROI: A Modern Guide

If there’s one thing that’s true about marketing, it’s this: it’s a gamble. You expect a positive return when you set out on spending for a new marketing campaign. But more often than not, it’s not showing where it counts—your revenue.

Now you’re looking to pivot; play the long game and see how it works out. You see content marketing as a viable option. But, you know it will require constant spending. Naturally, you’re on the fence. As a prudent entrepreneur, you have to ask: will this be just another expense, or can this be an asset?

You can answer this question by learning the concept of content marketing ROI. But before we get into that, let’s explore content marketing returns from an accounting perspective. First, we’ll tread the surface of what content marketing is about. Then we’ll dive deeper into how it can be an asset and how accountants and bookkeepers can help pave the way for a return on your investment.

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Targeted Keywords With High or Low Search Volumes: Which One To Choose?

Targeted Keywords With High or Low Search Volumes: Which One To Choose?

The right target keywords can drive traffic and conversions and help your business reach its ideal audience. But how do you choose the right ones?

Keywords with high or low search volumes can both be valuable, but it’s important to understand the pros and cons of each before making a decision.

In this post, we’ll look at how you can determine which keywords are best for your business and how to choose between high or low-search volume keywords accordingly.

At the end of this post, you should know what approach to take for your SEO and content marketing strategies.

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Top 15 Social Media Marketing Tools for Business in 2022

Top 15 Social Media Marketing Tools for Business in 2022

If you want to connect with this vast audience you’ll need to step up your social media marketing campaigns. Social media marketing tools can be a great boost for your campaigns, and employing these assets can help you get the most out of your marketing efforts and manage them effectively.

Your work can be made simpler and more efficient with the aid of these tools.

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Instagram Stories: How 18 Brands and Influencers Are Using It (And You Can Too!)

Instagram Stories: How 18 Brands and Influencers Are Using It (And You Can Too!)

A few short years ago, it’d been nigh unthinkable that Instagram Stories would become central marketing tools. They did, arguably, show some promise since their inception; brands working with influencers on the platform was not uncommon. But over time, between the feature’s evolution and users’ ingenuity, it has developed into an undeniably potent tool. Using Instagram Stories effectively can raise brand awareness, incite engagement, humanize brands, and ultimately drive sales.

That’s easier said than done, however, as are most marketing endeavors. Still, Instagram confirms that a staggering one-third of the most-viewed Instagram Stories are from businesses – and that’s before considering influencers. So it’s definitely worth the effort, and thankfully there are ample ways to succeed with creativity.

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Why a Holistic Approach to Online Presence Works: Boosting SEO with Social Media

Why a Holistic Approach to Online Presence Works: Boosting SEO with Social Media

In the early days of the internet, SEO was everything when it came to building an online presence. The higher your website ranked in search engine results pages, the more traffic you stood to get. And while SEO is still important today, social media has become an increasingly powerful force when it comes to building online presence.

For businesses and brands looking to succeed online, social media is just as important as SEO. This is why it helps to have a holistic approach to digital marketing, which involves implementing the right combination of strategies from SEO to social media. When done correctly, this approach can lead to big results in terms of online visibility and traffic.

In this blog, we help you navigate the social media sphere to boost your brand’s SEO efforts. Discover how to choose the right platform and leverage social media today!

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