Link building is arguably one of the most crucial steps to building a company’s SEO and dominating search results. After all, a strong correlation exists between a site’s search engine positioning and the total number of backlinks.
Backlinks are the website version of social proof. The more backlinks your site has, the more credible it seems among users and the more authoritative you become in Google’s search ranking algorithm.
Don’t believe us?
According to Andrey Lipattsev, a senior executive at Google, links are one of the three primary search ranking factors. In other words, link building and SEO are tightly intertwined.
But can link building also harm your SEO? Unfortunately, yes.
Google is very particular with its link spam guidelines. Some link-building mistakes can result in irreversible damage to your SEO and, in extreme cases, even to your website.
In this article, we’ll uncover how the links that build your SEO can also be the ones to destroy it. Keep reading.
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