How to Turn High-Volume Informational Keywords into Backlink-Earning News Articles

SEO
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Everyday, news outlets publish articles using the format “I’m an X expert, here’s Y.” These articles aim to rank for a high-volume keyword by combining the newspaper’s authority with an expert’s unique commentary.

This media trend presents website owners with an opportunity to earn backlinks and gain features in the press. All they have to do is:

  • Find high-volume keywords in your niche
  • Create a click-worthy headline and a few hundred-word commentary
  • Send it out to journalists who are currently writing about your industry

This article provides a step-by-step guide on how exactly you can replicate this backlink-earning strategy for your website.

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How to Investigate Google Ranking Drops using GSC

Marketing, SEO, SEO Analytics
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When a website’s Google ranking drops, the immediate reaction is often panic. After all, search ranking drops directly translate to decreased traffic, lost conversions, and revenue declines.

However, with the right approach and tools, it’s possible to investigate and reverse the ranking decline effectively. One of the most valuable tools at your disposal is Google Search Console.

In this comprehensive guide, we’ll explore how to use GSC to understand and investigate Google ranking drops, provide troubleshooting steps, and share strategies to regain your lost rankings. 

Stay tuned!

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Mastering Business Email Etiquette: 11 Best Practices

Copywriting, Guides, Marketing
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Mastering the art of business email etiquette isn’t just a nice-to-have skill; it’s an absolute must. Still, as important as it is, many people second-guess the basics: Am I too formal? Too casual? Is my message clear, or is it buried under too many words?

In this article, you’ll discover some best practices to make your professional emails stand out. From creating an attention-grabbing subject line to signing off in a way that keeps the conversation going, we’ll dive into the essential details of email communication that many often overlook.

Ready to dive in?

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The Impact of Visual Content on Marketing Performance

Digital Agency, Marketing
The Impact of Visual Content on Marketing Performance Blog Banner

“How can I drive more customers to my business?” 

This is the age-old concern of every single business across all industries. As the competition increases, building a positive presence among audiences is crucial. And the oldest and most proven method is advertising.

But today’s business landscape teaches us that advertising products and services is not enough. Businesses must also connect with customers through other media, most commonly social media platforms. 

This is where visual content marketing becomes a key player to success.

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30 Free Backlink Checkers: The Ultimate Comparison

Link Building, SEO
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Backlink checker tools are essential for any website looking to boost its SEO game.

These tools provide in-depth analysis of backlink profiles, allowing users to::

  • Evaluate a potential partner’s authority,
  • Analyze a competitor’s backlink strategy.
  • Safeguard against spammy backlinks.

However, many of these tools come with a steep price tag. Thankfully, there are free alternatives that can be just as effective.

But with so many options, which free backlink checker is the best?

In this article, we’ve tested 30 free online backlink checkers to determine which one delivers the most value for budget-conscious site owners.

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Advanced Strategies for Link Building Using Data Analytics

Link Building, SEO
Link Building Using Data Analytics Blog Banner

Backlinks are an integral part of your overall SEO strategy.

High-quality backlinks from relevant websites act like votes of confidence for search engine crawlers, ultimately influencing your website’s ranks. And the higher the ranking, the more organic traffic you’ll get.

However, you need a data-backed strategy to acquire and sustain a stellar backlink profile. Data analysis will help you analyze credible linking opportunities and how you can fill the gap others are missing.

This guide explores link-building analysis, delving into advanced strategies for competitor analysis, content creation, and link outreach, all fueled by valuable data insights. We’ll also explore some top data analytics tools to supercharge your link-building journey.

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