Ever since the advent of ChatGPT, generative AI has been sort of a hot and sensitive topic across various industries, and for good reason!
Forget the paranoia that artificial intelligence might take over humanity and usher in the age of the Matrix. The most imminent threat of generative AI is automation, putting people’s livelihoods in a vulnerable position.
Given humanity’s penchant for wealth and convenience, it’s only natural for big companies to explore the capabilities of AI to serve their bottom line. Part of this campaign is leveraging AI to automate sectors within businesses that could use less human resources and more robots.
One of these branches is content marketing.
Before the AI craze, digital marketers took pride in bridging the gap between companies and customers through content.
While content marketing does the job of attracting organic traffic, it’s no secret that content creation is a massive time-consumer and budget depleter.
Therefore, generative AI seems like the perfect compromise that satisfies the need for said wealth and convenience.
Today, Forbes says more than half of marketers actively use generative AI with 22% more planning to adopt it soon, believing it can save them an average of 5 hours of work per week. Comfort aside, however, a few questions have circulated my thoughts, like:
- Do the benefits of AI in marketing extend to content quality?
- Is generative AI for content marketing effective, metrics-wise?
- Is generative AI the future of content marketing?
Let’s explore the answers here today.
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