How To Start With Your SEO Journey: A Beginner’s Guide

January 31, 2023SEO

How To Start Your SEO Journey: A Beginner's Guide

SEO is one of the pillars of digital marketing, and SEO itself is already a vast field to understand and know about. Many people get overwhelmed, especially beginners, by the tons of information they have to take in and digest. This article will help beginners start with their SEO journey.

Like any other industry, including digital marketing has a lot of jargon. It is crucial for people venturing into SEO to learn more about them and understand their meanings.

What Is Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is a process or set of practices to improve the quality and quantity of organic website traffic to your website, increasing its visibility on search engine results pages (SERPs).

Continue reading →

Top 5 Facebook Advertising Tips for eCommerce

January 3, 2023ecommerce

Advertising in social networks has been at the top of the ratings of the most effective ways to promote a product or service for more than a year now. Such advertising really works, particularly on Facebook. Among all the largest social media platforms in the world, Facebook offers the most extensive advertising opportunities.

The business owner is offered a range of advertising solutions that allow effective interaction with the audience. However, there is hardly a specialist in the world who can predict with 100% accuracy the effect of the use of a particular advertising format. Reliable data on what works best for a particular company and niche, you can only get in practice.

The advertising campaign here is based on targeting based on specific user characteristics, which allows you to target your ads as precisely as possible to your target audience. As well as remarketing based on data that is collected by embedding a special code on the site, and e-mail addresses of users.

Facebook allows companies to place ads targeting specific audiences in users’ news feeds, the right column of the account, to show them in the mobile app, to promote videos and offers many other options, which we will discuss in detail later in the article.

You’ll learn about what these are and how to set everything up in such a way as to attract the maximum number of customers in this article.

Continue reading →

Quick Links: What They Are, Why They Matter, And Best Practices

December 30, 2022SEO Technical

The experience potential customers have on their buying journey will determine who they’ll buy from. Your website will be a deciding factor whether or not they will buy from you—specifically, the quality of experience your website provides.

If, for instance, your web visitors can’t find the call to action button or the link to a checkout page is broken, they’re less likely to trust you. As a result, they’re less likely to sign up or pay for your products and services.

Website navigation is one of the biggest challenges founders and agency owners continue to grapple with in an effort to increase the number of leads they generate and improve conversions.

Wanting to have a website with a smooth navigation experience is one thing. But how do you do it?

The answer, in many cases, can be found in creating quick links.

This article will explore what quick links are and show you several examples. We’ll also talk about the impact of quick links on user experience and SEO, then discuss some of the best practices you need to follow to make sure your quick links help improve website navigation and user experience of your website visitors.

Continue reading →

What is E-A-T in SEO? 5 Things You Can Do to Improve E-A-T

December 25, 2022SEO

It is said that roughly 63.2% of the human population has access to the internet. Intriguing as that may sound, not all these people trust the things they find online.

And who can blame them? The internet is crawling with lies, fake news, and click-baits.

Nonetheless, in an era of fake news, doctored images, paid followers, bots, and an emerging metaverse of augmented reality, people want to know that there are a few things they can still count on for authenticity.

That’s especially true when it comes to eCommerce.

More of us have fewer dollars to spend and even less time to do so. We want to know that the companies and websites we frequent are giving us a solid ROI for our patronage, whether in terms of a quality product or information.

Rather than spending hours combing the internet for brands we can trust, we put our faith in search engines to point us in the right direction.

That means we, as content creators and marketers, tailor our content for SEO to ensure it ranks high on the results page. A rank tracker is an ideal help for checking your SEO progress.

In turn, Google constantly updates its search algorithms to ensure that users get relevant results. Suppose it doesn’t send users where they need to go, or the quality of the content doesn’t meet expectations. In that case, Google loses dominance in its main claim to fame: providing relevant search results in the shortest possible time.

The fewer clicks a user needs to hit paydirt, the better.

To provide users with the best experience, the tech giant continually evaluates, retools, and updates its algorithms.

This is a bane to marketers and developers who must keep up with the ever-changing algorithms and requirements.

But it doesn’t need to be that way.

There are some very basic best practices that will always bring those who are paying attention out on top. They are classic, evergreen, and very actionable.

They’re also what reputable business owners, marketers, and creators should strive to do naturally.

The secret to boosting your Google ranking and getting more traffic?

Mind how you E-A-T!

Continue reading →

Your Ultimate Guide To Creating A Social Media Brand Ambassador Program

December 20, 2022Marketing

Did you know that while most companies believe social media is important for their business, only a small percent have a social media strategy? That means most businesses are just winging it when it comes to social media. And that’s a huge mistake.

Why? Because social media is one of the best ways to connect with customers and create relationships with them. In fact, customers who engage with brands on social media are more likely to be loyal than those who don’t. And they’re also more likely to recommend your company to others.

That’s why it’s so important to have a social media brand ambassador program in place. A good ambassador program will connect your company with passionate fans who will help promote your brand on social media.

In addition, a brand ambassador program can also help you create content, interact with customers, and boost your social media reach.

If you’re not sure how to get started with a social media brand ambassador program, don’t worry. We’ve got you covered. This article will give you everything you need to establish your own social media brand ambassador program so that you can take advantage of social media and take your business to the next level.

Continue reading →

The Importance of Web Security in Digital Marketing

December 19, 2022Guides

Security threats loom over everyone working online, especially digital marketers who manage multiple websites, content channels, and social media accounts.

A serious breach could expose both business and client information, impacting the bottom line of all those involved.

As cybercriminals come up with novel ways of stealing private data, the importance of web security in digital marketing continues to rise.

But what are the most common security vulnerabilities? How can you go about protecting your digital marketing endeavors?

Continue reading →