The experience potential customers have on their buying journey will determine who they’ll buy from. Your website will be a deciding factor whether or not they will buy from you—specifically, the quality of experience your website provides.
If, for instance, your web visitors can’t find the call to action button or the link to a checkout page is broken, they’re less likely to trust you. As a result, they’re less likely to sign up or pay for your products and services.
Website navigation is one of the biggest challenges founders and agency owners continue to grapple with in an effort to increase the number of leads they generate and improve conversions.
Wanting to have a website with a smooth navigation experience is one thing. But how do you do it?
The answer, in many cases, can be found in creating quick links.
This article will explore what quick links are and show you several examples. We’ll also talk about the impact of quick links on user experience and SEO, then discuss some of the best practices you need to follow to make sure your quick links help improve website navigation and user experience of your website visitors.
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