One of every website owner’s unhidden goals is to improve their website’s user experience, or commonly known as UX. To properly design the user experience of your website, it is important to have some kind of web analytics tool that allows you to easily determine both the critical and the preferred areas of your website. A good way to do this is to use a heatmap, which I highly recommend if you want to be successful and have a lot of satisfied users.
In this article, I’ll tell you what heatmaps are, and which categories they fall into, and then I’ll share some tips and tricks that heatmaps can add to your website’s user experience. I will also talk about what other web analytics tools I consider important in addition to heatmaps, such as session replay or A/B testing, but I shouldn’t forget about user feedback. But it’s not just about heatmaps, it’s also about session replacement, A/B testing, and the importance of user feedback.
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