ECommerce has changed the way marketing works and these days, brands prefer opening up eCommerce stores over physical ones when they first start out. Shopify was born when its founder wanted to try selling snowboards online but found it incredibly challenging to do so, which is when he created Shopify himself.
Since then, budding entrepreneurs from over 175 countries have used the platform to sell a variety of products. If you don’t know How to set up a Shopify store? and how it benefits eCommerce businesses, we’ll shed some light on the subject.
As an experienced copywriter, I’m passionate about writing high-quality, well-researched content that matches the tone and style of my clients.
It’s always been a passion of mine, and I couldn’t imagine having another job. However, the more experienced I become in the copywriting and content space, and the more I delve into the market, the more I find it to be a challenging and strange place.
From answering questions from budding copywriters on Quora and other Q&A sites to reading my fellow copywriters’ comments on social networking sites like LinkedIn, I’ve noticed how competitive and tough the copywriting market can be today, particularly for corporate copywriters like me. For freelance copywriters, it’s even harder, with the freelance market so precarious.
There are many different types of copywriters, content creators and journalists out there, but I’m focusing on business copywriters and content managers who write for organisations across the corporate landscape.
While I adore writing reviews of fun stuff, like food, lifestyle, books and puppies, I’ve had to specialise in business content, B2B marketing and search engine optimised website writing.
As such, this article is about my experience in these markets, and how potential copywriters who want to enter it can succeed.
If you want to find out more about the challenges that copywriters face, and the reasons why they still love their jobs, then read on.
How to get quality backlinks? How to generate organic traffic? How to boost ranking on the top of Google search results?
Have you ever tried infographics for it?
Infographics are the visual representation of text data or ideas in a more interactive form.
Marketers use infographics to increase engagement, share knowledge on a subject, display stat and survey data, raise awareness, representing complicated text content in a more simplified way, and to present the results of researches.
In the last few years, infographics have earned a lot of popularity in social media and SEO. Even bloggers are also using it in content strategy for increasing engagements on their blog posts.
Some entrepreneurs are quick to claim the easiness of making money on the internet, but take heed: 90% of new online stores fail within their first four months of launching—a dismal statistic that speaks to the difficulty of entering ecommerce.
So if you’re trying to open an online store on Shopify or another platform, it only makes sense to do your due diligence. In other words, research those outliers that have succeeded. Look for patterns and commonalities in the stores that have prevailed, and continued to prevail, over time.
There may not be a universal secret sauce for guaranteeing your store’s success. However, by carefully studying some of the most impressive Shopify success stories on the web, you’ll certainly get a better idea of what works and what doesn’t. For starters, we’ve gone ahead and rounded up seven Shopify stores worth checking out.
Over the past year, Influencer marketing has been a great resource for many companies, no matter how big or small they are. There are many benefits from doing influencer marketing, the main one being the possibility of reaching out to an audience that is quite difficult to do with other types of marketing.
That being said, finding the right content creators is not an easy task. Sometimes, these types of campaigns might not have the results the brand is expecting, due to the selection of influencers. Choosing the correct influencer who brings authenticity to your brand will be key in order to get good results for your campaign. It’s not just selecting influencers who have a good amount of followers; there are many other variables that need to be considered in this process.
Building backlinks on high-authority sites is a classic way of boosting your site’s ranking and generating organic traffic to your website. While the marketing realm is constantly changing, this trend is expected to stay.
Link building seems easy in theory, but it can be difficult to get a backlink from an authoritative site. So, whether you’re an amateur link builder or an experienced marketer, we’re here to give you a helping hand.