
When done right, email marketing can bring impressive results to a business. To put it in numbers, email marketing has an average return on investment of $36 for each dollar spent.
But does the value outweigh the initial investment?
The quick answer is it depends.
Some email marketing strategies require a significant investment upfront, only to observe dismal results. On the flip side, other brands focus on low-cost email marketing efforts and still get optimal results.
With the right approach, you can maximize your efficiency even with a limited email marketing budget.
This resource dives into cost-cutting tactics when you’re email marketing on a budget.
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