Keyword research is the fundamental pillar of a successful marketing campaign. It acts as a bridge, connecting your content with the search intent of your target audience.
In this article, we will cover the power of keywords and share some tips on researching and using them effectively.
First, let’s understand what keywords are.
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While local SEO is fairly straightforward, improving your website’s position in search results across languages and regions is anything but.
Should you target a language or a country – or both? Should you choose ccTLDs (and what are those, anyway?), subdomains, or subdirectories for different versions of the website? What are hreflang attributes, and do you need to use those?
Find out the answers to these questions – and more – in our comprehensive guide on international SEO.
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In the competitive world of healthcare e-commerce, having an exceptional website is no longer enough. To truly stand out and drive targeted traffic, you must master the art of off-page SEO, specifically building quality backlinks.
Backlinks act as digital votes of confidence, signaling to search engines that your website is valuable and trustworthy. The more high-quality backlinks you acquire, the higher your chances of ranking well in search results and attracting potential customers.
However, not all backlinks are created equal. Low-quality or spammy backlinks can actually harm your online visibility. The key lies in strategically building a diverse portfolio of authoritative, relevant, and natural backlinks.
This guide unveils proven off-page SEO tactics tailored for healthcare e-commerce success. From leveraging industry partnerships to creating compelling content, you’ll learn how to build a solid backlink profile that resonates with search engines and your target audience.
Unlock the power of quality backlinks and propel your healthcare e-commerce business to new heights.
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It’s no secret that building high-quality backlinks is crucial for search engine optimization (SEO) success. It improves your website’s search engine rankings and drives organic traffic.
However, frequently finding new opportunities for link acquisition can be difficult. 52.3% of digital marketers consider link-building to be the most challenging aspect of SEO. That is where broken link-building comes in.
Broken link-building is a powerful SEO strategy. It involves identifying broken links on relevant websites and offering your own content as a replacement. By doing so, you help website owners improve their users’ experience and, at the same time, gain valuable backlinks to your site.
In this blog post, we’ll dive deep into understanding broken link-building and explore some actionable strategies that can take your SEO efforts to the next level.
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Topic cluster and pillar pages technique is a modern evolution of successful SEO strategies.
Why do I call this a ‘successful’ technique?
It’s because many enthusiasts have seen significant growth after implementing the content cluster technique in their SEO yard.
In this blog post, we’ll delve into the concept of content pillars as a powerful SEO strategy.
To bolster this approach, we’ll also explore various methods and tools, including AI SEO, Google EEATs, and internal linking.
Additionally, we’ll examine how implementing content pillars can influence your Core Web Vitals for optimal website performance.
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For the longest time, Google has held the crown as the go-to search engine for every query that people might have.
Google’s overarching popularity gave birth to search engine optimization, a process by which web owners can compete and rank their pages for a given search query.
But with the advent of generative AI and the rise of large language models, will generative engines (GE), like ChatGPT or Gemini, replace search engines as the primary mode of information?
In a 19-page research study, six researchers from various universities (Princeton University, Georgia Tech, IIT Delhi, and Allen Institute of AI) believe so.
SEO arguably transformed the marketing world during the reign of search engines. However, as AI-oriented generative engines rapidly increase in popularity, the researchers believe “Generative Engine Optimization” is the new modern paradigm in marketing.
According to them, GEO aims to boost the visibility of content creators in generative engine responses.
In this article, we’ll take a closer look at generative engine optimization. Flesh out its advantages and disadvantages, differentiate GEO vs SEO, explore how you can implement GEO, and, ultimately, answer the golden question: is GEO the death of SEO?
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