How to Use Instagram Live Streaming to Promote Your Business

Marketing
Instagram Live Insights

Looking at the trending video marketing strategies, live streaming will be right at the top. The pandemic brought live streaming to the fore.

With live streaming, it became easier for businesses to connect with the audience at a more personal level. Live streaming became the biggest social media hit.

The top social media platforms such as YouTube, Instagram, Facebook, etc., soon realized the huge potential of live streaming.

They adapted to the new trend and soon tweaked their algorithms to encourage users to live stream more and more.

This massive tool called ‘Live Streaming’ is patronized by the biggest social media platforms. Of all the social media platforms begging for your attention, why should you choose Instagram?

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The Pros & Cons of Using AI Content Generator for SEO

Copywriting
AI Content Generator

Content that ranks in search engines is the lifeline of any online business. To keep up with the demands of content creation, artificial intelligence (AI) content has been gaining popularity among writers, business owners, marketers, and influencers who want to publish their content on the web. 

The best AI content generator tools and software have come a long way in the last few years, with some being able to emulate natural human language and style with minimal inputs. No wonder people want to continue using AI tools to speed up content creation and editing. However, should you rely on AI content for search engine optimization (SEO)? 

In this blog, we’ll provide the definition of AI content and an in-depth view of the pros and cons of AI for content generation. We will also discuss how it can affect your website’s SEO rankings. 

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7 Actionable Steps To An Insightful Content Gap Analysis

SEO Analytics
Content Gap Analysis

Performing a content gap analysis to optimize website content strategically is essential if you want to increase authority and visibility in the digital space. A content gap analysis also helps identify potential ideas for a strong content strategy that provides value and insight to site visitors.

I know firsthand how essential a content gap analysis is in ensuring viability in today’s highly competitive digital space. It does not matter what industry you are in or who your ideal site visitors are. 

In this article, we’ll go through 7 actional steps to getting an insightful content gap analysis and how each step contributes towards creating a better, more engaging content strategy for your site. After, you’ll have a comprehensive list to follow to make sure your content gap analysis shows insight and ideas for your next batch of digital content.

Let’s get started. 

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Understanding Google Passages

SEO Technical
Understanding Google Passages

The years 2021 and 2022 so far saw significant changes to the Google algorithm, which naturally would impact the digital market as it did.

Google released notable updates for 2022, like deduplicating snippets of the featured content, providing more opportunities to marketers’ rankings, and a “Passage indexing” upgrade (a Passage Ranking Update) for user queries on search engines.

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Ecommerce SEO Audit – 7 Ways You Let it Slip for the Holidays

ecommerce
Ecommerce SEO Audit - 7 Ways You Let it Slip for the Holidays

For some of us, the holiday season is a chance to put our feet up, take a break from our usual routines, sip hot chocolate by the fire, and enjoy time with family and friends.

But relaxation is the last thing on a retailer’s mind between November and December.

Why? Because the holiday shopping season can make or break retail revenue for the year. This is where a thorough ecommerce SEO audit comes in handy.

Holiday sales account for about 19% of total retail sales. But the figure is even higher for some retailer sectors. Also, holiday sales are often more profitable because the increase in volume comes without significantly increasing retailers’ fixed costs of doing business.

Unfortunately, this often means that ecommerce SEO takes a back seat to more pressing issues like processing orders, shipping packages, restocking inventory, and dealing with customer service inquiries.

Before you know it, you’re neglecting your ecommerce optimization, which causes you to lose out on valuable organic search traffic and sales.

Here are seven common ways SEO slips for your ecommerce site during the holidays and how you can turn it back around once the dust settles.

Let’s dive in.

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Google Analytics Guide: How It Works & Why You Need It

Guides

You have probably already heard of the term “Google Analytics.” It’s everywhere, and you might have a basic understanding of how it works. But when it comes to using it, there are some things you should know.

In this article, we’ll cover why GA can be helpful for your business or personal website and how to get started using it.

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