Running a business in real estate is not for the faint of heart due to the fierce competition over listings. Everyone, from solo initiatives with limited funding to huge multinational enterprises, share a common goal, i.e., to boost their visibility and acquire the best real estate listings.

Your competitors are the businesses operating in the same area as you, and depending on your hyper-local region, the competition can be intense, even among smaller businesses. However, adopting SEO strategies can significantly improve your chances of success, assuming you know what you are getting yourself into!

SEO wouldn’t exist without content. Yes, we build links, but what we need to do is… wait for it… words!

And here comes the problem:

SEO content creation is super challenging and time-consuming.

In 2020, 82% of marketers had to change their content strategy due to the pandemic. 76% still have teams of less than three to deal with the whole process, from content idea generation and planning to content writing and distribution. Let alone the need to create SEO-friendly and top-notch content every second day when we’re struggling for better visibility and conversion.

While 75% of marketers consider SEO the most efficient content marketing tactic, 39% still face the challenge of producing content that attracts more traffic and generates more quality leads.

As a result, content marketers and SEO specialists look for extra opportunities to optimize their work that could help reach better results with SEO content. Plus, it would help to have some specific instruments and actionable tactics to become more productive and efficient.

This article provides a step-by-step checklist for specialists to refer to when working with SEO content to make this job more manageable. It reveals clear instructions to follow on every stage of content idea generation, creation, optimization, and promotion, for a content audit to ensure we miss nothing.

Let’s dive right in.