Backlinking has been a fundamental SEO strategy since the start. However, links are subject to a common issue known as “link rot”. When links die, your website loses all the overall link value these links were providing.
Our data shows some interesting statistics. About 8.03% of all links break within the first 3 months, and a significant 44% of links are gone after 7 years. That’s almost half of your website’s backlinks!
Moreover, our research reveals that the most frequent reason for link loss is the removal of links from content, accounting for 50.2% of cases.
In this article, we’ll dive into the details of link rot. We’ll explain what it is, why it occurs, and most importantly, how to protect your website from its impact.
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