5 Reasons Your Market Intelligence Program Isn’t Working Out

September 2, 2022Guides

Organizations have to up their market intelligence game to stay ahead of the curve in today’s distributed marketing world.

Simply watching your competitors’ moves is no longer enough. You need a systematic approach to understand your competition, your product fit in the market, and the ever-changing industry landscape.

Market intelligence aims to gain valuable insights on growing your business and give you a competitive advantage. But monitoring your competition—and the entire market—is no easy task.

If you feel your market intelligence program isn’t working like it should, we’ve got you. Read on as we highlight the five potential reasons your market intelligence program is failing and what you can do to improve.

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How to Submit a Site to Search Engines in 2022

August 29, 2022SEO Technical

Whether you’re a blogger or a digital marketer, creating a website to showcase your talent and your services is the most important first step. From developing an impressive digital presence to attracting huge traffic by leveraging any search engine optimization service, putting your site on a search engine can achieve all.

The trouble arises when you can’t figure out the right and precise ways to submit your site. But today’s your lucky day.

Here is your definitive guide to following all the requisite steps for publishing your site on your preferred search engine.

Get ready to get a top ranking and build your domain authority with site submission!

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Important SaaS Trends 2022 – 2025

August 24, 2022Case Studies

Smart workflows have become a norm rather than an exception in the present day. Since technology is rapidly evolving, interactions between humans and machines are becoming all the more seamless. Companies are starting to utilize data for optimizing almost all aspects of the work in the coming years, and 2025 is fast approaching so there is so much to look forward to.

Software as a Service or SaaS is one such technology that has changed the way businesses operate. Companies across the globe are making the most of technology to optimize their operations, and SaaS businesses too are doing their best to attract customers.

Here are the most important trends in the SaaS industry that will transform the world’s perception of this revolutionary technology within the next few years.

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5 Proven Data-Driven Marketing Strategies

August 23, 2022Marketing

The ever-growing mountain of data that companies are collecting can be daunting and understanding how to use this data effectively can be a real challenge.

However, data-driven marketing is becoming increasingly important if you wish to stay ahead of the competition. It’s safe to say that you may definitely be falling behind if you are not using this data to inform your marketing decisions.

But where do you start? There are endless possibilities for what you can do with your data. And, if you’re not careful, you can quickly become overwhelmed.

Do you recall the term data-driven marketing strategy? The modern marketing industry offers more consumer insights than ever, so hearing this phrase is typical.

In the most basic terms, a data-driven marketing strategy uses customer data to make marketing decisions. This could be anything from using purchase history to predict what a customer might want to buy next to sending targeted marketing emails based on location or past interactions with your brand.

That’s why we’ve put together this list of five proven data-driven marketing strategies that you can start using today. Let’s see some of the most crucial data-driven marketing strategies that bring results!

Before we go any further, let’s quickly address the elephant in the room and take a look at the definition behind data-driven marketing.

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10 SEO Growth Hacks to Double Your Rankings

August 17, 2022SEO

10 SEO Growth Hacks to Double Your SEO Ranking Banner Image

Are you looking to improve your SEO and reach higher rankings in search engines? If so, you’re in the right place! This blog post will discuss some of the best SEO growth hacks that will help your content rank higher.

So whether you’re just starting out with SEO or you’re looking for ways to improve your current strategy, read on for these top tips!

Contents:

Improve Your Meta Titles
Optimize Your Images with Alt Text
Make Your URLs SEO-Friendly
Write Better Meta Descriptions
Add Related Keywords to Your Content
Use Schema Markup for Rich Snippets
Study Competitors to Get Keyword Ideas
Improve Your Site Loading Speed
Leverage Internal Linking
Encourage Comments, Build a Community

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Main SEO KPIs You Should Track In 2023

August 11, 2022SEO, SEO Analytics

Search Engine Optimization is crucial to every digital marketing strategy, and as all current indications lead, it is taking an even more central stage. Organic searches now contribute to about 53% of web traffic. With this percentage, the importance of SEO to digital marketing can’t be overemphasized. This is why having an efficient SEO strategy is crucial, as it will allow you to boost your revenue.

So, your SEO strategy must be optimal if you hope to increase your revenue over time. The big question is how do you know that your SEO strategy is an optimal one.

How do you follow success?

The endgame is for you to have an impressive placement in the SERP (at least the first 5 websites on the first page).

Which metric do you measure to ensure that you land on that first page?

Short answer is SEO KPIs or key performance indicators. These are the answers to tracking the success of your SEO strategy. You have invested your resources, time, and money in your SEO, and with these KPIs, you can determine the success of your investment. Through these key performance indicators, you can identify areas where you need to track your SEO efforts and make adjustments.

You can track many KPI metrics, but which are the main ones? This is the treat we have for you in this post. Read on and find out the main SEO KPIs you should track in 2023.

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