The importance of videos has grown as many businesses have started to work their way around the visual medium to increase their appeal. With an ever-growing number of people sharing or watching online videos, businesses need to take advantage of this trend and use videos in a company’s SEO strategy. To do so, a video needs to be made in an engaging way that will captivate viewers.

Video marketing is quickly becoming the most popular form of marketing and it is not hard to see why. The statistics show that users spend more time watching videos than any other form of media. Some videos are only a minute long and yet they have a huge number of views and likes, which makes it easier for a business to grow its brand.

Businesses are now taking advantage of the power that videos have and are looking for ways to create engaging videos to capture people’s attention and help them gain more traffic. Companies have realized just how effective this technique has been when it comes to increasing traffic and making the most out of their brand by giving people a more direct glimpse into the business.

With the growing digital age, people have shifted their focus on social media to drive business growth and reach out to mass prospects. Users have been highly influenced by social media and have been investing more of their time on platforms like Instagram. 

Instagram is one of the most used social media platforms with 75% of Gen Z, 57% of millennials, and 47% of middle-aged people being active on Instagram. It is a powerful platform that holds the potential to make a huge impact on users.

By leveraging an Instagram feed on your website you provide a seamless experience to users where they can find everything they need in one place. You can drive growth and transform your website experience.