7 Actionable Steps To An Insightful Content Gap Analysis

SEO Analytics
Content Gap Analysis

Performing a content gap analysis to optimize website content strategically is essential if you want to increase authority and visibility in the digital space. A content gap analysis also helps identify potential ideas for a strong content strategy that provides value and insight to site visitors.

I know firsthand how essential a content gap analysis is in ensuring viability in today’s highly competitive digital space. It does not matter what industry you are in or who your ideal site visitors are. 

In this article, we’ll go through 7 actional steps to getting an insightful content gap analysis and how each step contributes towards creating a better, more engaging content strategy for your site. After, you’ll have a comprehensive list to follow to make sure your content gap analysis shows insight and ideas for your next batch of digital content.

Let’s get started. 

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Understanding Google Passages

SEO Technical
Understanding Google Passages

The years 2021 and 2022 so far saw significant changes to the Google algorithm, which naturally would impact the digital market as it did.

Google released notable updates for 2022, like deduplicating snippets of the featured content, providing more opportunities to marketers’ rankings, and a “Passage indexing” upgrade (a Passage Ranking Update) for user queries on search engines.

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Ecommerce SEO Audit – 7 Ways You Let it Slip for the Holidays

ecommerce
Ecommerce SEO Audit - 7 Ways You Let it Slip for the Holidays

For some of us, the holiday season is a chance to put our feet up, take a break from our usual routines, sip hot chocolate by the fire, and enjoy time with family and friends.

But relaxation is the last thing on a retailer’s mind between November and December.

Why? Because the holiday shopping season can make or break retail revenue for the year. This is where a thorough ecommerce SEO audit comes in handy.

Holiday sales account for about 19% of total retail sales. But the figure is even higher for some retailer sectors. Also, holiday sales are often more profitable because the increase in volume comes without significantly increasing retailers’ fixed costs of doing business.

Unfortunately, this often means that ecommerce SEO takes a back seat to more pressing issues like processing orders, route planning, shipping packages, restocking inventory, and dealing with customer service inquiries.

Before you know it, you’re neglecting your ecommerce optimization, which causes you to lose out on valuable organic search traffic and sales.

Here are seven common ways SEO slips for your ecommerce site during the holidays and how you can turn it back around once the dust settles.

Let’s dive in.

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Google Analytics Guide: How It Works & Why You Need It

Guides

You have probably already heard of the term “Google Analytics.” It’s everywhere, and you might have a basic understanding of how it works. But when it comes to using it, there are some things you should know.

In this article, we’ll cover why GA can be helpful for your business or personal website and how to get started using it.

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How to Capture New Customers Using Local SEO

SEO Local
How to Capture New Customers Using Local SEO

Unless you’re a large national chain, people probably aren’t looking for your business’s name in their local area. There are plenty of potential clients in your region who regularly overlook your shop or store when searching. Ignoring this demographic is a huge loss for your business – enter local SEO to the rescue.

Why not help them find you?

Use local search engine optimization (SEO) to bring customers to you or reactivate customers again. SEO has several aspects. However, for brevity, we will condense these into five steps. Don’t worry; we’ll examine each topic thoroughly, starting with market research and ending with content marketing.

There’s a lot to talk about, so let’s get started.

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Copywriting vs Content Writing – Where Should You Invest In?

Copywriting
Copywriting vs Content Writing - Where Should You Invest In?

While some business owners use the terms “copywriting” and “content writing” interchangeably, the 2 are very different beasts. 

This article will lay the key differences on the line, explore the aims and benefits of each, and the impact they’ll have on your business.

Then, once you can differentiate the two and understand what they can offer your brand, you can make your decision between investing in high-performing copywriting or content writing.

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